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How to Hire and Utilize a
Marketing Intern to 🚀 Your
Business
Making interns a successful part of your marketing team
Housekeeping
● This webinar is being recorded, all attendees will receive the
replay.
● Throughout the presentation feel f...
YOUR GUIDE
Samantha Russell
Chief Marketing & Business
Development Officer
Twenty Over Ten
Hello 👋
@SamanthaTwenty
samantha...
Over 100 Financial, Insurance, & Custodian firms use
WHY?
Hiring an Intern - What’s in It for Your
Business?
Boost your productivity - never enough hours
Students today unders...
WHY?
What’s in It for The Intern?
Paid work (at least minimum wage, average is $10-$15/hour) in a field they
are interested...
Internship Guide for Financial Advisors
Get Our Complete Internship Guide, including tools to use and tasks to assign!
Question 1:
How Do I
find an
Intern?
RECRUITING
RECRUITING
● Local college and university job boards
● Job fairs
● Personal connections - ask on Facebook, Linkedin, etc
RECRUITING
● State that it is PAID!
● Explain your goals for position
● Outline the job responsibilities
● Describe skills...
Question 2:
What
Should our
Intern Do?
TASKS
● Website updates
● Creating Content/Blogs
● Newsletter development / email marketing
● Graphic creation
● Link buil...
TASKS
Cadence
● Original content: 1x week or bi-weekly (monthly minimum)
● Customized Content Assist articles: 1-3x week
I...
TASKS
Select Content Assist articles, Edit for Your Audience
TASKS
Intern Tasks:
● Setup and optimize company/individual profiles
● Create editorial calendar monthly, outlining which c...
TASKS
Sample
Monthly
Editorial
Calendar
Get this editorial calendar guide: Sample Monthly Editorial Calendar - Google Docs
TASKS
Sample
Research
Topic
Planner
Get this free planner: https://blog.twentyoverten.com/files/Blog-Editorial-Calendar-Sh...
Question 3:
I just need
help with one
project. What
types of
projects are
best for
interns?
ONE TIME PROJECTS
Create an
Annual
Report,
Whitepaper
or Guide
Get our full “How-to make an annual report using Canva” Gui...
ONE TIME PROJECTS
Develop
Social
Media
Graphics
Get our full Guide to Using Canva to make images:
https://blog.twentyovert...
ONE TIME PROJECTS
Create an
Infographic
to be
shared
via
Email,
Social,
or on your
blog
Get our full Guide to Using Canva ...
ONE TIME PROJECTS
Setup
Email
Marketing
Templates
Get All our Email Marketing Resources: https://blog.twentyoverten.com/se...
ONE TIME PROJECTS
Interview
local
businesses
or COI
to feature
on blog
Get our video 2 minute video guide on this strategy...
Question 4:
What Tech
Tools Will
They
Need?
Website/Landing Pages: Twenty Over Ten, Lead Pilot - coming soon!
Daily Communication: Slack, Email
Project Management: Ev...
Lead Generation. Lead Qualification.
The epicenter of your digital marketing.
Create Custom Content
Launch Brand-Centric, H...
The Wait is Almost Over ...
Add your name at www.leadpilot.io
to be notified as soon as spots open up
Step
4 First Day!
GETTING STARTED
Set a welcome & orientation session up
Don’t throw them in the deep end without any support
Schedule weekl...
CONNECT WITH US!
Questions?
@SamanthaTwenty
samanthacrussell
marketing@twentyoverten.com
855.360.1732
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How to Hire and Utilize a Marketing Intern to Grow Your Business

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Published on

When it comes to marketing your business, it can feel overwhelming to tackle every to-do on your list:

- Write great blog posts
- Publish regularly on social media
- Create video
- Send out engaging email marketing newsletters

It can feel like there is no possible way you'll ever tackle your laundry list of marketing to-dos on your own.

This is where hiring a Marketing Intern can be a game-changer.

Whether you've never thought to hire one, or you've considered it for some time now but just don't know how to get started, this is the session for you.

Interns can be an essential ingredient to any businesses success as they not only offer the student growth opportunities but can help your firm to grow as well.

We'll teach you everything we've learned through our own marketing internship program and show you how to run a successful one for your firm.

We'll discuss:
- Recruiting tactics and outlets
- Determining appropriate marketing projects to assign
- Ways to utilize technology for on-boarding, training and communication
and more!

Published in: Marketing
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How to Hire and Utilize a Marketing Intern to Grow Your Business

  1. 1. How to Hire and Utilize a Marketing Intern to 🚀 Your Business Making interns a successful part of your marketing team
  2. 2. Housekeeping ● This webinar is being recorded, all attendees will receive the replay. ● Throughout the presentation feel free to use the chat box for public messages and Q&A panel for private messages with any questions. ● We’ll be launching polls throughout. Responses are anonymous and can be answered by clicking the buttons.
  3. 3. YOUR GUIDE Samantha Russell Chief Marketing & Business Development Officer Twenty Over Ten Hello 👋 @SamanthaTwenty samanthacrussell https://twentyoverten.com/webinars to register for office hours!
  4. 4. Over 100 Financial, Insurance, & Custodian firms use
  5. 5. WHY? Hiring an Intern - What’s in It for Your Business? Boost your productivity - never enough hours Students today understand social media in a way we don’t Fresh set of eyes and perspective will generate new innovative, creative ideas to boost your brand awareness Give back to your community
  6. 6. WHY? What’s in It for The Intern? Paid work (at least minimum wage, average is $10-$15/hour) in a field they are interested in. Flexible scheduling and opportunity to work while in school Chance to offer up creative ideas, develop new processes and solutions, and leave a real mark on an organization Great resume builder
  7. 7. Internship Guide for Financial Advisors Get Our Complete Internship Guide, including tools to use and tasks to assign!
  8. 8. Question 1: How Do I find an Intern?
  9. 9. RECRUITING
  10. 10. RECRUITING ● Local college and university job boards ● Job fairs ● Personal connections - ask on Facebook, Linkedin, etc
  11. 11. RECRUITING ● State that it is PAID! ● Explain your goals for position ● Outline the job responsibilities ● Describe skills they will develop/benefits to joining ● Clarify duration (optimally at least two semesters) ● Remote work environment ● How to apply Develop a Great Job Description Get our sample internship job description: Sample Digital Marketing Intern Job Description
  12. 12. Question 2: What Should our Intern Do?
  13. 13. TASKS ● Website updates ● Creating Content/Blogs ● Newsletter development / email marketing ● Graphic creation ● Link building/SEO ● Annual Reports
  14. 14. TASKS Cadence ● Original content: 1x week or bi-weekly (monthly minimum) ● Customized Content Assist articles: 1-3x week Intern Tasks: ● Research topics, write outline or first draft of blog posts ● Source images and/or graphics to use ● Choose relevant Content Assist Articles and customize ● Link each blog post to at least 1 other page/post on your site Full guide to 10 blog posts an intern can write to get you started: https://blog.twentyoverten.com/10-blog-post-ideas-that-let-clients-and-prospective-clients-get-to-know-you-better/ Blogging
  15. 15. TASKS Select Content Assist articles, Edit for Your Audience
  16. 16. TASKS Intern Tasks: ● Setup and optimize company/individual profiles ● Create editorial calendar monthly, outlining which content will be posted each day ● Include weekly “round up” style post that links out to others, tag those companies or individuals in posts ● Upon approval, load monthly content into social media scheduler tool for posting: ○ (Hootsuite, CoSchedule, Hearsay Social, Twenty Over Ten’s new tool, Lead Pilot 😎) Social Media
  17. 17. TASKS Sample Monthly Editorial Calendar Get this editorial calendar guide: Sample Monthly Editorial Calendar - Google Docs
  18. 18. TASKS Sample Research Topic Planner Get this free planner: https://blog.twentyoverten.com/files/Blog-Editorial-Calendar-Sheet1.pdf
  19. 19. Question 3: I just need help with one project. What types of projects are best for interns?
  20. 20. ONE TIME PROJECTS Create an Annual Report, Whitepaper or Guide Get our full “How-to make an annual report using Canva” Guide: https://blog.twentyoverten.com/creating-an-annual-report-for-your-financial-planning-business/
  21. 21. ONE TIME PROJECTS Develop Social Media Graphics Get our full Guide to Using Canva to make images: https://blog.twentyoverten.com/canva-the-marketing-tool-youve-been-missing/
  22. 22. ONE TIME PROJECTS Create an Infographic to be shared via Email, Social, or on your blog Get our full Guide to Using Canva to make infographics: https://blog.twentyoverten.com/canva-the-marketing-tool-youve-been-missing/
  23. 23. ONE TIME PROJECTS Setup Email Marketing Templates Get All our Email Marketing Resources: https://blog.twentyoverten.com/search/email+marketing
  24. 24. ONE TIME PROJECTS Interview local businesses or COI to feature on blog Get our video 2 minute video guide on this strategy - #1 in driving more traffic: https://www.youtube.com/watch?v=yMXs0BoLJNE&t=10s
  25. 25. Question 4: What Tech Tools Will They Need?
  26. 26. Website/Landing Pages: Twenty Over Ten, Lead Pilot - coming soon! Daily Communication: Slack, Email Project Management: Evernote, Trello, Google Docs/Sheets Social Media Scheduling: Hootsuite, Hearsay, Lead Pilot Virtual Meetings: Zoom, WebX, GoToMeeting Graphic Design: Canva Email Marketing - Mailchimp, Constant Contact, Lead Pilot Tech Tools Your Intern Might Use
  27. 27. Lead Generation. Lead Qualification. The epicenter of your digital marketing. Create Custom Content Launch Brand-Centric, High-Conversion Landing Pages Segment Lists (clients/leads/and more) Qualify Leads With LEAD Scoring & Robust Profiles Compliant, Secure & Archived
  28. 28. The Wait is Almost Over ... Add your name at www.leadpilot.io to be notified as soon as spots open up
  29. 29. Step 4 First Day!
  30. 30. GETTING STARTED Set a welcome & orientation session up Don’t throw them in the deep end without any support Schedule weekly check-ins Set realistic goals Start Off on the Right Foot
  31. 31. CONNECT WITH US! Questions? @SamanthaTwenty samanthacrussell marketing@twentyoverten.com 855.360.1732

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