Let’s face it. Real e-commerce opportunities are emerging in the digital landscape of 2016. B2B e-commerce is currently twice the size of that of B2C, and in the U.S. alone, B2B e-commerce is expected to reach $1.3 trillion in sales by the end of 2020. B2B companies are rapidly establishing and scaling e-commerce, but increasingly, B2B buyers expect a B2C-like shopping experience.
Buyers who purchase B2B goods have already been exposed to B2C selling at home. And they prefer to buy the things needed for work in the same manner they purchase things for themselves. But what does this mean for your field sales force? View this SlideShare presentation to understand the growing trends in B2B e-commerce and how they are similar, and different, to that of B2C.