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The tech industry is leading the charge in making brands more accessible to people who are blind or visually impaired. There are apps that read mail, apps that can identify household objects, and even apps that provide tactile experiences during a solar eclipse. Organizations now have a corporate social responsibility to create and sustain an accessible digital brand experience, yet many are lagging behind. As a result, more than 240 lawsuits were filed last year alone against companies alleging violations of the Americans with Disabilities Act. This presentation helps communicate what makes a website accessible, why that’s important, and how accessibility is becoming so commonplace, it will soon be the norm in website design.