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Samsung Galaxy A Launch Case Study by Student Village

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This is a case study created by Student Village about the Samsung Galaxy A Launch Campaign it hosted.

Published in: Marketing
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Samsung Galaxy A Launch Case Study by Student Village

  1. 1. SAMSUNG GALAXY-A CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2015 A case study by Student Village 2015
  2. 2. SAMSUNG HAD A CONCEPT FOR GIVING A PHONE AWAY ON CAMPUS BUT TO KEEP IT FROM LOOKING LIKE ANY OTHER GIVE AWAY THEY ASKED STUDENT VILLAGE TO INTERVENE AND TAKE THE IDEA FROM THE DRAWING BOARD TO ACTION. THE APPROACH A case study by Student Village 2015
  3. 3. A case study by Student Village 2015 STRENGTHEN AND CREATE BRAND AWARENESS ON CAMPUSES INTRODUCE AND SHOWCASE THE SAMSUNG GALAXY A SMARTPHONE AND ITS FEATURES ENGAGE WITH UNIVERSITY STUDENTS IN A FUN, COOL WAY INCLUDING SOCIAL MEDIA A case study by Student Village 2015 WHAT STUDENT VILLAGE NEEDED TO DO…
  4. 4. A case study by Student Village 2015 WITH A HEALTHY DOSE OF JAMES BOND INTRIGUE, A SAMSUNG GALAXY A PHONE WAS HIDDEN UNDER A DESK THEN THE PHONE RANG AND A LECTURER SAID “WHEN LIFE CALLS, ANSWER IT!” A PERPLEXED STUDENT ANSWERING THE HIDDEN PHONE UNKNOWING OF THE ADVENTURE LYING AHEAD… CONCEPT AND APPLICATION
  5. 5. THEY PUT THE SAMSUNG GALAXY A TO THE TEST… A case study by Student Village 2015
  6. 6. RESULTS STUDENT VILLAGE TURNED A SIMPLE CONCEPT INTO A ROCKSTAR EXPERIENCE RESULTING IN A SATISFIED CLIENT, REACHING THE MILLENNIAL MARKET SUCCESSFULLY AND TAKING THE GUESSWORK OUT OF CHOOSING A NEW CELLPHONE AT STUDENTS’ NEXT PURCHASE. A case study by Student Village 2015
  7. 7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA 19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076 A case study by Student Village 2015

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