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Eduloan Matric Results Campaign

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Eduloan wanted Student Village to target matric learners who were receiving their results at the beginning of January, in a personalised and meaningful way.

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Eduloan Matric Results Campaign

  1. 1. THE “YES I MADE IT” CAMPAIGN A CASE STUDY BY STUDENT VILLAGE 2016 A case study by Student Village 2016
  2. 2. EDULOAN WANTED STUDENT VILLAGE TO TARGET MATRIC LEARNERS WHO WERE RECEIVING THEIR RESULTS AT THE BEGINNING OF JANUARY, IN A PERSONALISED AND MEANINGFUL WAY. A case study by Student Village 2016 THE APPROACH
  3. 3. CAMPAIGN OBJECTIVES ENGAGE MATRICULANTS IN AN AUTHENTIC WAY DRIVE AND BUILD AWARENESS AND BRAND SINCERETY HIGHLIGHT EDULOAN AS ONE OF THE SPONSORS FOR THE RELEASE OF MATRIC RESULTS FOR 2015 THE OBJECTIVE WAS NOT SELLING BUT RATHER SAYING WELL DONE FOR PASSING A case study by Student Village 2016
  4. 4. STUDENT VILLAGE APPROACHED STUDENTS, ENCOURAGING THEM TO CELEBRATE MATRICULATION AND UPLOAD THEIR SELFIES WITH EDULOAN TO SOCIAL MEDIA USING #YESIMADEIT CONCEPT AND APPLICATION A case study by Student Village 2016 STUDENT VILLAGE ATTENDED MATRIC LOCATIONS INCLUDING SCHOOLS & SERVICE STATIONS WHERE THEY ENGAGED WITH A LARGE NUMBER OF MATRICULANTS
  5. 5. STUDENT VILLAGE WELCOMED STUDENTS TO THE FUN SIDE OF EDULOAN WITH A… A case study by Student Village 2016 FUNKY CALLING DEVICES BRANDED PROMOTER TEAM CUSTOM EDULOAN INSTAFRAME
  6. 6. FACEBOOK REACH WAS IN EXCESS OF 7,620 ACCOUNTS STUDENT VILLAGE ACTIVATED AT 13 LOCATIONS NATIONALLY WITH A DIRECT ENGAGEMENT OF MORE THAN 2,000 MATRICULANTS RESULTS A case study by Student Village 2016 THE EXPECTATIONS WERE HIGH AND STUDENT VILLAGE EXCEEDED THEM. SEE THEM FOR YOURSELF… STUDENT VILLAGE REACHED CLOSE TO 43,000 ACCOUNTS VIA SOCIAL MEDIA AND NEARLY 312,000 IMPRESSIONS ON TWITTER
  7. 7. FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA 19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076 A case study by Student Village 2016

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