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Gwen Stefani Brand Deck

As a marketing assignment in college, I have created an Artist Brand Deck about Gwen Stefani. A brand deck is a project that gives a label/company a sense of what that person represents as a unique artist and what objects/values that artist will be defined by and associated with.

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Gwen Stefani Brand Deck

  2. 2. 3 Top 10 Singles 2 Studio Albums 1 Greatest Hits Album 7 Million Albums Sold in the U.S 30 Million Albums Sold Worldwide(including No Doubt) 1 American Music Award 5 ASCAP Awards 4 BMI Awards 2 Billboard Music Awards 3 Grammy Awards 4 MTV Awards “I've always been a girl who loves to dress up.”
  3. 3. Social Stats OVER 7.2 MILLION LIKES OVER 1.83 MILLIONFOLLOWERS OVER 1.3 MILLION FOLLOWERS OVER 446,000 SUSCRIBERS OVER 302 MILLION TOTALVIEWS FAN OUTREACH •As of September 2014, nearly more than a quarterof the 12 million consumerswatching “The Voice” have looked up Gwen on the internet. •Young adults tend to be more likely as her bigger fans
  4. 4. IN THE PRESS “Gwen Stefani's comeback as an solo artist is nearly underway.” –The Hollywood Reporter “Gwen Stefani, however, has more class than your average pop star.” - NME “Stefani’s latest single, "Spark the Fire” features some “Hollaback Girl”- reminiscent beats.” –Entertainment Weekly “There's even more coming from Stefani in 2015, including the return of the Harajuku Girls, a new cartoon and … her own line of emoji's.” -Billboard
  5. 5. ALL GWEN
  6. 6. Collaborations with Sia on “Start a War” and with Pharrell on “Spark the Fire”, “Shine” on Paddington the Movie, and her upcoming studio album Upcoming 3rd studio album in 2015(date TBA) which includes her new single “Spark the Fire”New fragrance collection from Gwen’s Japanese brand, Harajuku Lovers EVENTS & TOUR DATES •April 11, 2015 • Return of Saturn Anniversary all day •April 18, 2015 • Global Citizen 2015 Earth Day at 11:00 AM •May 1, 2015 • 'The Alice Look' Exhibition all day • New Orleans Jazz Fest all day •May 8, 2015 • Rock In Rio USA all day
  7. 7. Spark the Fire (Latest Single) Gwen and Adam Levine Perform at Grammys Gwen’s L.A.M.B. Brand 2015 Gwen and Pharrell talk about their collaborations including “Shine”
  8. 8. Contact Samantha Schutz MTSU Student (865) 321-0341 Sources “Gwen Stefani” Beacon Street Online. N.p., n.d Web. 19 March 2015. <> “Gwen Stefani” The Hollywood Reporter. N.p., n.d. Web. 23 March 2015. <> “Gwen Stefani” Entertainment Weekly. N.p., n.d. Web. 23 March 2015. <> “Gwen Stefani” New Musical Express. N.p., n.d. Web. 22 March 2015. <> “Gwen Stefani” Billboard. N.p., n.d. Web. 19 March 2015. <>