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BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

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BrightonSEO 2017 Presentation Slides - How to Incentives Bloggers Without Buying Links

  1. 1. Sam Charles Float Digital How to Incentivise Bloggers Without Buying Links
  2. 2. Learn how to forge relationships with influencers and build links without spending a penny. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  3. 3. Packed with actionable takeaways for developing a killer link building campaign. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  4. 4. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  5. 5. "I receive 50+ emails a day like this, therefore I charge a fee of £200 per post plus the iPad." HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  6. 6. NOTHING NEW HERE... Flex my creative muscle. Make some extra dollar. Grow my GA knowledge. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  7. 7. THINGS WENT QUITE WELL International press trips and awesome freebies. Brand collaborations money can't buy. Making money on the side. Develop my SEO knowledge. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  8. 8. 25-30OUTREACH EMAILS A DAY HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  9. 9. All these strategies have been tried and tested. First hand! HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  10. 10. SOURCE BLOGGERS WITH PRESS PAGES AND CREATE CONTENT ABOUT THEM ON YOUR BLOG. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  11. 11. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  12. 12. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  13. 13. OUTREACH AS USUAL AND INCENTIVISE BLOGGERS WITH EXTRA CONTENT INSTEAD OF MONEY. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  14. 14. If you can't offer money, then offer your time. It can be far more valuable... HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  15. 15. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  16. 16. OFFER ADVICE OR RESOURCES AND SUPPORT BLOGGERS TO IMPROVE THEIR WEBSITE. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  17. 17. RESOURCES FOR BLOGGERS SEO Consultant Graphic Designer Web Developer Photographer Lawyer Accountant HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  18. 18. CREATE AN EGO-BAIT INFOGRAPHIC OF 30 OF THE BEST BLOGGERS AND SHARE IT WITH THEM. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  19. 19. Nobody wants to host infographics; they’re usually ugly, generic and *surprisingly* readers don’t engage with them. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  20. 20. HOWEVERThere is one exception that I’ve seen, and although it was still ugly.. It worked. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  21. 21. PROMOTE THEIR CONTENT ON YOUR BRAND SOCIAL CHANNELS OR COMPANY NEWSLETTERS. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  22. 22. Offer this if the account you are willing to promote it on has less followers than the blogger has. BUT PLEASE DON'T... HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  23. 23. Agree to promote the content through newsletter or social channels and then go silent. OH... AND PLEASE PLAY FAIR HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  24. 24. OUTREACH TIPS (from the blogger community) HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  25. 25. RULE #1: Never pretend to be somebody else! HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  26. 26. RULE #2: Don't be afraid to tell us what you want. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  27. 27. RULE #3: Keep e-mails short and to the point. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  28. 28. WHAT WE’VE LEARNED TODAY Target bloggers with press pages. Incentivise with content instead of money. Offer website support to a blogger. Create ego-bait infographics. Play nice when it comes to outreach. HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital
  29. 29. float-digital.com/brighton-seo-2017 HOW TO INCENTIVISE BLOGGERS WITHOUT BUYING LINKS @SamCharlesUK / @Float_Digital

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