Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Readers Plus - News:rewired 26/6/10

915 views

Published on

  • Be the first to comment

  • Be the first to like this

Readers Plus - News:rewired 26/6/10

  1. 1. Building an online community<br />(or how to swap your lurkers for readers plus)<br />Sam Shepherd, Digital Projects Co-ordinator, Bournemouth Daily Echo<br />
  2. 2. If you build it, some will come<br /><ul><li>Lurkers</li></ul>less than 3% of monthly UUs are <br /> registered to comment<br /><ul><li>Shouters</li></ul> aka the green ink brigade<br /><ul><li>Readers+</li></li></ul><li>Readers plus are:<br /><ul><li>pernickity
  3. 3. critical
  4. 4. elsewhere
  5. 5. conversational
  6. 6. demanding
  7. 7. newsagents
  8. 8. delivery boys
  9. 9. brand ambassadors
  10. 10. reporters</li></li></ul><li>How do you get them?<br />Talk to them. <br /><ul><li> twitter
  11. 11. facebook
  12. 12. flickr
  13. 13. tumblr
  14. 14. your comments</li></li></ul><li>a brief aside about numbers<br />46% direct traffic<br />41.3%<br />search<br />
  15. 15. but it's still worth doing<br /><ul><li>not all socmed traffic is measurable
  16. 16. one reader plus is worth 10 lurkers*
  17. 17. RPs want innovation, apps, tailored services. </li></ul>(they might even pay, just because they like you)<br />*no, not based on actual figures<br />
  18. 18. Twitter<br />instant, entertaining, conversational and very social<br />time-eating media bubble that skews perspective<br />use it - engage with your followers - but don't let it rule your day<br />
  19. 19. Facebook<br /><ul><li> the great untapped resource
  20. 20. 50% of active users log in daily
  21. 21. time spent on Facebook in UK = 6 hours a month
  22. 22. 70,000 people already have Bournemouth connected to their profiles</li></li></ul><li>Flickr<br />ready made community<br />ready made content<br />ready made rules<br />very specific interest range<br />
  23. 23. but what if they don't like us?<br />three facts:<br /> you'll never please everyone<br /> they won't always agree with your choices<br /> you may not always agree with your choices<br />three rules: <br /> be honest and civil<br /> don't respond by shutting down the debate<br /> talk TO people, not about them<br />
  24. 24. the time:reward ratio<br />to do it properly takes time<br />the reward is not always tangible<br />find the niche: learn what your readers want or need<br />build for the future<br />
  25. 25. thank you<br />

×