2013 Web Trends for New Patient Acquisition

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Staying on top of the latest technology in the dental industry is essential to your practice’s success. When keeping up on the latest educational seminars, tools, and technology, don’t forget that your front door – your website – is the first place potential patients will learn about you. To make sure you are maximizing your appeal online, educate yourself on latest trends in the world of web: video, mobile, tablet, trendy web colors and styles, and even take a peek at what not to do when starting a new website.

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2013 Web Trends for New Patient Acquisition

  1. 1. Sesame Communications Web Trends for New Patient Acquisition Video, mobile, tablet, and beyond! And taking a look at even what not to do when starting a new website. Sesame Confidential
  2. 2. About Brittany Hunt: • Senior Design Producer at Sesame • Producing dental websites since 2009 • Background in graphic design • Bachelor of Science degree in Advertising from the University of Idaho • Digital Design Diploma from the Art Institute of Seattle 8/7/2013 | 2 Sesame Confidential
  3. 3. Web Trends for New Patient Acquisition Staying on top of the latest technology in the dental industry is essential to your practice's success. Don’t forget that your front door – your website – is the first place potential patients will learn about you. 8/7/2013 | 3 Sesame Confidential
  4. 4. Your website should: • Communicate what you and your staff value, and what makes your practice unique • Focus on patient needs, be user-friendly, and be search engine-optimized When building your website, ask yourself: • What will prospective patients look for when they visit my site? • What elements could potentially turn them away? 8/7/2013 | 4 Sesame Confidential
  5. 5. Leverage the Power of Video A professional, personalized onsite video of your practice is included with all Sesame Designed Sites. 8/7/2013 | 5 Sesame Confidential
  6. 6. Your Website Video: • Meet the Doctor, Office Tour, or Combination • Staff Testimonials • Patient Testimonials • Friendly, business-casual wear • One hour shoot • Professional editing included 8/7/2013 | 6 Sesame Confidential
  7. 7. Want to see video examples? Send us an email! webinars@sesamecommunications.com Subject: Video Examples 8/7/2013 | 7 Sesame Confidential
  8. 8. One Website Across Every Device Responsive Design ensures your website adapts for optimal viewing and use across a wide span of screen sizes including popular tablets and smartphones. 8/7/2013 | 8 Sesame Confidential
  9. 9. 8/7/2013 | 9 Sesame Confidential
  10. 10. 8/7/2013 | 10 Sesame Confidential
  11. 11. 8/7/2013 | 11 Sesame Confidential
  12. 12. Want to see more website examples? www.SesameWebDesign.com 8/7/2013 | 12 Sesame Confidential
  13. 13. Top 10 Mistakes in Building a Dental Website – And How to Avoid Them 8/7/2013 | 13 Sesame Confidential
  14. 14. Don’t: • Focus on topics unrelated to your role as a dentist/orthodontist • Get carried away with general health topics • Overwhelm prospective patients with more than 25 pages of content Irrelevant Content 14 Mistake 1
  15. 15. Irrelevant Content Do: • Emphasize how much you and your staff care • Accentuate your warm, caring feelings toward patients • List your continuing education credentials and how they benefit the patient • Convey the premium your staff place on high-quality care and a positive patient experience 15 Mistake 1
  16. 16. Impersonal Doctor and Team Bios Don’t: • List credentials or use medical terminology • Use a group team photo • Use stuffy or clinical photography 16 Mistake 2
  17. 17. Impersonal Doctor and Team Bios Do: • Include a photo of you and your family • Use easy-to-understand language • Personalize the staff bios with individual photographs 17 Mistake 2
  18. 18. Photos and Images that are Too Clinical Don’t: • Use pictures of the dentist or hygienist reaching into a patient’s mouth • Use images of tools, scrubs, blood, or masks 18 Mistake 3
  19. 19. Photos and Images that are Too Clinical Do: • Include happy, cheerful photos of confident people, especially on the homepage • Emphasize the office’s warmth and approachability • Use photos of actual patients 19 Mistake 3
  20. 20. Buried Contact Info Don’t: • Make it difficult for prospective patients to get a hold of you by burying your contact info 20 Mistake 4
  21. 21. Buried Contact Info Do: • Make sure your office’s contact information is readily available for new patients to be able to book that first appointment • Display your phone number prominently on the homepage • Have a mobile website with a phone number and map to your office 21 Mistake 4
  22. 22. A Lack of Call to Action Don’t: • Leave off New Patient Information • Sound salesy or gimmicky with text such as “50% off teeth whitening - summer special!” 22 Mistake 5
  23. 23. A Lack of Call to Action Do: • Add a “complimentary consultation” or “schedule your regular checkup” button on your homepage or prominently displayed throughout the website • Display your phone number prominently on the homepage • Have a mobile website with a phone number and map to your office 23 Mistake 5
  24. 24. Splash Pages and Animated Introductions Splash/landing pages: • Are horrible for your website’s search engine optimization • Distract from your website’s purpose to communicate your services effectively • Waste prospective patients’ time • Entertain, rather than inform 24 Mistake 6
  25. 25. Auto-Play Music Automatically playing music: • Disrupts prospective patients’ privacy when viewing your website in public • Makes your website look dated • Serves as an additional distraction from the main purpose of your site 25 Mistake 7
  26. 26. Thematic Websites Don’t: • Focus on your personal hobbies as a theme for your professional website 26 Mistake 8
  27. 27. Do: • Focus on the high quality of dental or orthodontic care you provide Thematic Websites 27 Mistake 8
  28. 28. Broken Pages and Bad Links Don’t: • Include blank pages labeled “under construction” or “coming soon” • Give prospective patients the bad message that you don’t take good care of your website 28 Mistake 9
  29. 29. Broken Pages and Bad Links Do: • Make it easy for prospective patients to learn about your services by including pages that patients can actually access • Keep pages current and up-to-date with correct information 29 Mistake 9
  30. 30. Slow-Loading Web Pages Don’t: • Use pop-ups, which are often blocked by browsers anyway • Use Flash or animation, both of which cause websites to load slowly • Use large imagery 30 Mistake 10
  31. 31. Slow-Loading Web Pages Do: • Respect prospective patients’ time by eliminating slow-loading elements • Have a clean, modern design with appealing graphics, clear and consistent navigation, and easy-to-find contact information 31 Mistake 10
  32. 32. Conclusion Design a website that will help you better connect with current patients, reach new patients, and stay relevant on search engines. Make sure your website is functional across all platforms. Utilize video. Avoid these ten mistakes when building your website; the success of your site, and your practice, depends on it! 32
  33. 33. Want to see more examples? Send us an email! webinars@sesamecommunications.com Subject: Web Trends Webinar 8/7/2013 | 33 Sesame Confidential

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