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Lean creative - beyond user needs

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Thanks in-part to the Lean UX movement, agile teams are beginning to see the benefits of integrating user experience and research into their delivery. But what about typically more ‘creative’ skill-sets? Can art direction, visual design and branding co-exist, or even thrive, in such an environment?

Drawing on our experiences of delivering multi-disisciplinary projects for the likes of NHS, Audi and Bupa, this practical talk aims to promote a creative process that reduces waste, limits subjectivity and achieves consistent and measurable outcomes.

We’ll look at how effective multi-disciplinary teams work together, collaborative design activities and how to test creative work with an audience.

Published in: Design

Lean creative - beyond user needs

  1. 1. @samquayle #agilemanc Notes: http://goo.gl/97XwHG Lean 
 creative. Going beyond 
 user needs.
  2. 2. Skills Funding Agency Department for Work & Pensions
  3. 3. Things our creatives said @samquayle #agilemanc Notes: http://goo.gl/97XwHG I don’t want share early visuals with the clients” “
  4. 4. My designs are getting butchered!” “ Things our creatives said @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  5. 5. MVPs are becoming VCPs (Very crappy products)” Things our creatives said “ @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  6. 6. We don’t know how the creative team works. What everyone else said “ @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  7. 7. What everyone else said Does the MVP really need to look like that?
 “ @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  8. 8. What everyone else said @samquayle #agilemanc Notes: http://goo.gl/97XwHG The designs aren’t fit for purpose. “
  9. 9. What Geoff said The hardest thing (about Lean UX) is working with Creative Directors” “
  10. 10. What do you 
 mean creative?
  11. 11. How do we integrate creative with agile?
  12. 12. How do we we reduce waste from the creative process?
  13. 13. Introduction.
 Values. The team. Co-design. Testing. 01. 02. 03. 04. 05.
  14. 14. Values Good design
  15. 15. Values. Continuous and early delivery over pixel perfection. Build MeasureLearn @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  16. 16. Design systems 
 over static artefacts. Values. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  17. 17. Clarity over cleverness. Values. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  18. 18. Values. Collaboration over design-by-comittee. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  19. 19. Values. Showing over telling. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  20. 20. Good visual design is… an investment, not an expense. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  21. 21. as objective as possible. Good visual design is… @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  22. 22. Good visual design is… consistent,across 
 all channels and platforms. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  23. 23. Good visual design is… accessible to everyone. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  24. 24. Good visual design is… built on great content… @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  25. 25. Introduction.
 Values. The team. Co-design. Testing. 01. 02. 03. 04. 05.
  26. 26. valtech_ Avoid creative silos. The team. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  27. 27. Get the generalist/ specialist balance right. The team. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  28. 28. valtech_ Appoint a brand guardian. The team. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  29. 29. Deploy 
 autonomously. The team. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  30. 30. Introduction.
 Values. The team. Co-design. Testing. 01. 02. 03. 04. 05.
  31. 31. When to use co-design. Discovery Alpha Beta Live Uncertainty
  32. 32. Sliders. Co-design. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  33. 33. Co-design. Brand/project 
 adjectives. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  34. 34. Moodboards. Co-design. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  35. 35. Design studio. Co-design. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  36. 36. Introduction.
 Values. The team. Co-design. Testing. 01. 02. 03. 04. 05.
  37. 37. Design critique. Co-design. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  38. 38. Testing. Split test. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  39. 39. Desirability studies. Testing. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  40. 40. Snap testing. Testing. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  41. 41. Competitor reaction. Testing. @samquayle #agilemanc Notes: http://goo.gl/97XwHG
  42. 42. Introduction.
 Values. The team. Co-design. Testing. 01. 02. 03. 04. 05.
  43. 43. Co-design http://goo.gl/MuO5qE Desirability studies https://goo.gl/YklWrc Generalists & specialists https://goo.gl/LM36EP Netflix A/B testing https://goo.gl/xhQeUe

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