Haptic Technology Trends Assessment Presentation

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Trend Assessment on Haptic Technology for Digital Marketing Graduate Class at the University of Memphis (MKTG 7546)

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Haptic Technology Trends Assessment Presentation

  1. 1. HAPTIC TECHNOLOGYWhat Does The Future Hold For Touch?Sam McDanielMKTG 7546
  2. 2. WHAT IS MY TREND? While Haptics have been around for decades, there is a recent push and resurgence in the technology. The trend is driven by consumers’ desire to have a more real and a better user experience with products. The trend is evolving as haptics become more efficient and frankly, better. New iterations of the technology are pushing the horizon of its uses and feasible applications.
  3. 3. SO WHAT ARE HAPTICS? From the Greeks Tactile Feedback Technology which takes advantage of the sense of touch by applying various motions to users. Described as “doing for touch what computer graphics did for vision. Scope of the industry  Gaming  Medical  Computers  Phones
  4. 4. Example of Haptics 1950s – Teleoperators
  5. 5. Examples of Haptics 1970s – Video Games
  6. 6. Examples of Haptics Today
  7. 7. FINANCIAL IMPLICATIONS
  8. 8. CURRENT APPLICATIONS Electronic E-paper Reader “Magic” Touch Screen Vibrating Tattoos
  9. 9. ELECTRONIC E-PAPER READER  More durable and damage resistant than traditional glass readers.  6 in. display with the ability to bend 40 degrees.  Closer to traditional paper than current readers.
  10. 10. ELECTRONIC E-PAPER READER Important next step in the way people get news and entertainment. If done right, this could be a nice segue into digital paper books.
  11. 11. “MAGIC” TOUCH SCREEN  With feelscreen product, users can feel textures, contours, edges, etc.  “Tixels” are layered in under the screen to allow control over the feel of images.  Uses electrostatic attraction to create friction vs. the traditional moving part in other haptic forms.
  12. 12. “MAGIC” TOUCH SCREEN  Future possibilities of this iteration are endless.  Real “game changer” impact.  Of my three cases, this has the most immediate commercial applications in my opinion.
  13. 13. VIBRATING TATTOOS Tattoo is created using ferromagnetic ink. Depending on notification, tattoo will vibrate differently. Allow users to feel when they have a call, etc. in a variety of settings.
  14. 14. VIBRATING TATTOOS
  15. 15. FUTURE USE #1
  16. 16. FUTURE USE #2
  17. 17. INTERVIEWER RESULTS
  18. 18. INTERVIEWER RESULTS - HIGHLIGHTS Now a standard option Customer needs Long term growth Changes in Business Landscape Competitive Advantage Future Iterations
  19. 19. MY PERSONAL TAKEAWAYS Need for the technology is apparent. Amazement at the ability for multiple devices to allow the exact same user experience. Differentiation by companies will only accelerate. Apple vs. Others Potential for haptics to enter new markets and industries is immense.
  20. 20. IN CONCLUSION Recent resurgence in haptics is directly tied to consumers desire to have more personable and more integrated experiences. Future looks bright as people, businesses, and industries change the way they operate. Focus is now on differentiation of the users’ experience

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