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Olesya Moosman - Twitter

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Olesya Moosman - Twitter

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Olesya Moosman - Twitter

  1. 1. Video: A Space to Watch @olesyamoosman
 February 2017
  2. 2. 2015 2016 2017 2018 2019 2020 £1,085 £711 Source — eMarketer, Sep 2016 UK Video Ad Spend (million) £2,034 £1,766 £1,522 £1,304+52%
  3. 3. Source — http://www.messagetoeagle.com/ancient-greek-costumes-masks-and-theater/
  4. 4. Source — http://www.albertodesampaio.com.br/musica-no-cinema-silencioso/(Image) , https://www.youtube.com/watch?v=7UtvdzlaNhU (video)
  5. 5. Source — https://en.wikipedia.org/wiki/Television_licensing_in_the_United_Kingdom Video enters our homes 0M 8M 15M 23M 30M 1927 1931 1935 1939 1943 1947 1951 1955 1959 1963 1967 1971 1975 1979 1983 1997 2001 2005 2009 Radio only Radio & TV Licences Issued in the UK
  6. 6. Tune-in on TV or miss out Linear Passive experience Shared device Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
  7. 7. Watch anytime in limited places On-Demand Proactive consumption Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
  8. 8. The Star of Stratford, Canada- Justin Bieber (before he was famous) taylerwithane_ 7,833Subscribe 8,947,092 views
  9. 9. officialpsy 9,585,157Subscribe 2,741,220,817 views PSY - GANGNAM STYLE(강남스타일) M/V
  10. 10. 142 million views From audience to creators
  11. 11. 142 million views 8.9 million views From audience to creators
  12. 12. Tune-in anywhere, on own terms On-The-Go Interactive experience Personal device Source — Adapted from Mary Meeker’s 2016 Internet Trends Report
  13. 13. A Global Broadcasting Platform, Sitting in Our Pockets
  14. 14. Source — eMarketer, Sep 2016 £0 £750 £1,500 £2,250 £3,000 2015 2016 2017 2018 2019 2020 Desktop Mobile UK Video Ad Spend (million)
  15. 15. of Twitter video views happen on mobile 93% Source — Twitter Internal Data, July 2016
  16. 16. United Kingdom 47% France 49% Italy 50% Germany 50% Spain 56% Netherlands 41% Users are regularly on Twitter while watching TV
  17. 17. Tweets about Euro 2016
  18. 18. Euro 2016 goals conversation Source — Twitter Internal Data
  19. 19. vv The boys have arrived! Only one more hour to go until #GERITA... #JederFuerJeden #EURO2016 Germany
 @DFB_Team_EN Tweet 268 RETWEETS 293 LIKES Behind-the-scenes vv Angstgegner? Fluch? HALBFINALE!!! Wir sind so unglaublich stolz auf euch, @DFB_Team! #GERITA #ViveLaMannschaft MercedesBenzFußball
 @mbfussball Tweet BrandsLive content
  20. 20. Balint Dani @Balint_D94 WHAT ON EARTH!? OBJ ISN'T HUMAN. Sick catch! That was almost better compared to last year. #WasVsNYG #Unbelievable Scott Smith @KLOVEscott WOW!! Just witnessed @OBJ_3 make #TheCatchTwo !! The dude is unbelievable!! #WasVsNYG Ben Waring @Benw1979 Odell Beckham are you kidding me??? Someone needs to check his gloves for glue!! What a catch! #WasVsNYG Andy Bass @Hotchi1idog I'm a skins fan but that catch but OBJ was unreal. Utterly brilliant #HTTR #WasVsNYG alexandra @alyariana_ Come on Giants 😩 #WASvsNYG Scott Smith @KLOVEscott WOW!! Just witnessed @OBJ_3 make #TheCatchTwo !! The dude is unbelievable!! #WasVsNYG Ben Waring @Benw1979 Odell Beckham are you kidding me??? Someone needs to check his gloves for glue!! What a catch! #WasVsNYG Andy Bass @Hotchi1idog I'm a skins fan but that catch but OBJ was unreal. Utterly brilliant #HTTR #WasVsNYG alexandra @alyariana_ Come on Giants 😩 #WASvsNYG Video meets live conversation
  21. 21. INTJ Superhero @ RnbowShadeOfGay @HillaryClinton You've got this girl! #debatenight Nasty Feminist @FeministMD There is not enough wine in my house tonight. #DebateHeadache #debatenight Laurie Crosswell 🌞 @ lauriecrosswell Mark Cuban, you've got my vote when you're ready. #debatenight WG @walnut_gallery Ready to make Wednesday great again. #debatenight Robby Devine @robby_devine Countdown to the latest episode of The Real Candidates of the United States. #debatetonight Sophie @ SophieNavaR A WALL OF TACO TRUCKS? i knew i should've gone to vegas. #debatenight RealDonaldTrump4Pres @RealDonald4Pres Today my Aunt and Uncle both voted for Trump. THEY NEVER VOTE!!! He is going to win guys, BIG LEAGUE!! #debatenight Derrick Rose #MAGA danielle Eskinazi @DanielleCasting what going on in Vegas tonight is definitely not going to stay in Vegas #debatenight Leonidas @ 300_soldiers Ugh glad it's the last one #debatenight Sylvain Desmarais @ sovonabitch So pumped for #debatenight ! Video meets live conversation
  22. 22. more than photos 6X more than GIFs 3X Source — Twitter Internal Videos are more likely to be shared
  23. 23. Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK How our brains respond to Twitter video
  24. 24. Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK higher levels of memory encoding 80%
  25. 25. Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK 0.640.65 0.640.64 0.62 0.59 20 sec 30 sec 40 - 60 sec Memory - detail (left-brain) Memory - global (right-brain) TV 0.52 0.5 0.580.57 0.65 0.62 0 - 15 sec 16 - 30 sec 31 - 60 sec Memory - detail (left-brain) Memory - global (right-brain) Twitter New rules of effectiveness
  26. 26. Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK “Sound” is optional in the first 3s 1st 3 seconds WITHOUT sound 1st 3 seconds WITH sound Memory - detail (left-brain) Memory - global (right-brain) flat flat
  27. 27. Source — Neuro-Insight, Twitter Video - Why and How, 2016, UK Sounds helps after 3s Memory - detail (left-brain) Memory - global (right-brain) 3+ seconds WITHOUT sound 3+ seconds WITH sound +44% +34%
  28. 28. Source : http://ryanlovelock.deviantart.com/art/TV-commercial-storyboard-169931155 Re-defined ad quality
  29. 29. Sight, sound & motion evolution - 40,000 years 6,000 BC 1880s-1920s 1950s 2000s 2010s 2016 Cavemen Theatre Cinema TV Online video Mobile video Live video
  30. 30. Amplify 2013 Video cards 2014 User Video 2015 Autoplay 2015 Moments 2015 JAN 2013 Video 2014 Snappy JUN 2014 Periscope 2015 niche 2015 Note | Certain advertising features are not available in every market Video innovation on Twitter
  31. 31. Toyota Periscope360 at CES
  32. 32. vv Join us in London! Jump into an Airbnb experience on #Periscope360. Just move your phone around and see what happen… Airbnb
 @Airbnb Tweet
  33. 33. WHAT’S NEXT?
  34. 34. Next Disruption Is Closer Than You Think Sometimes, Being First > Being Best Create Without Barriers

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