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Andreas Roos - Google

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Andreas Roos - Google

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Andreas Roos - Google

  1. 1. 01.02.2017aroos@google.com CLOSE YOUR EYES
  2. 2. 01.02.2017aroos@google.com Andreas Roos Google ZOO on hammers, nails and innovation scaffolding
  3. 3. THE FLOW GoogleZOOonhammersandnails-1.02.2017 1. Intro 2. What’s the ZOO 3. Innovation Scaffolding 4. Mindsets/Behaviors 5. User focused formats 6. Experiments 7. Hammers & Nails 8. Close & Questions
  4. 4. THE ZOO A CREATIVE THINK TANK FOR BRANDS & AGENCIES
  5. 5. HOW? BUSINESS PROBLEM USER CENTERED INNOVATION / CREATION EXPERIENCE /SERVICE COMMUNICATIO N PRODUCT BRAND AGENCY+GOOGLE ZOO
  6. 6. SPEED
  7. 7. TECH FOR THE SAKE OF TECH?
  8. 8. TECH FOR THE SAKE OF TECH?
  9. 9. Focus on the user. “There is no substitute for personally watching and listening to real people” - Larry Page
  10. 10. WHAT IS THE ULTIMATE ELEVATOR RIDE?
  11. 11. THE COOLEST ROOM EVER?
  12. 12. TOOTHBRUSH TEST
  13. 13. INNOVATION PROCESS ANYONE? START
  14. 14. INNOVATION PROCESS < INNOVATION SCAFFOLDING START
  15. 15. PROCESS IS PRESCRIPTIVE
  16. 16. SCAFFOLDING IS DESCRIPTIVE
  17. 17. ONLY FRAMING AND NAMING?
  18. 18. VS
  19. 19. INNOVATION SCAFFOLDING User-centered formats
  20. 20. DESIGN THINKING EMPATHY IDEATION (10x THINKING) PROTOTYPING
  21. 21. INNOVATION SCAFFOLDING Mindsets/ Behaviours
  22. 22. MINDSETS / BEHAVIOURS - Deliberate behavioral design - No immunity
  23. 23. INNOVATION SCAFFOLDING Mindsets/ Behaviours User-centered formats
  24. 24. ONE BIG PROBLEM - Intuition is not proof
  25. 25. BRAINSTORMING WE HAVE SOME PROOF BECAUSE...
  26. 26. PSYCHOLOGICAL SAFETY
  27. 27. THE EXPERIMENT
  28. 28. THE EXPERIMENT EMPATHY IDEATION PROTOTYPIN G MINDSET/ BEHAVIOR
  29. 29. MINDSET/BEHAVIOR MINDSET/ BEHAVIOR BALLOON TOWERS ROCK, PAPER, SCISSORS 2 TRUTHS
  30. 30. EMPATHY EMPATHY INTERVIEW SURVEY EMPATHY EXPERIENCE
  31. 31. IDEATION IDEATION CREATIVE MATRIX BRAIN WRITING SHIT IDEAS
  32. 32. PROTOTYPING PROTOTYPIN G ROLEPLAY GRANDPA PROTOTYPIN G LEGO MODELS
  33. 33. T WHAT ABOUT THE OUTCOMES? MEASURING WHAT?
  34. 34. MEASURING OUTCOMES - QUALITY - QUANTITY - GROUP ENJOYMENT - GROUP PERCEIVED QUALITY
  35. 35. EXPERIMENTING WITH INNOVATION SCAFFOLDING SOUNDS AMAZING! But I came for the hammer & the nails....
  36. 36. BUILD YOUR TOOLBOX - From one tool to a toolbox - Built for speed - Counterintuitive often wins
  37. 37. ONE LAST THING...
  38. 38. WHY ARE BOOSTERS THIS SIZE?
  39. 39. PREVIOUS THINKING RESTRICTS FUTURE THINKING
  40. 40. ALL THE TIME
  41. 41. EVERYWHERE
  42. 42. PRESCRIPTIVE PROCESS IS NOT HELPING WE RESTRICT THINKING TO WHAT IS INSTEAD OF WHAT CAN BE
  43. 43. Innovation “make changes in something established, especially by introducing new methods, ideas, or products.” NOT LIMITED TO THE HORSES ASS
  44. 44. Break thinking “Breakthrough thinking requires you to break through something, and that something is your normal linear thinking pattern.” Source: Matthew May - “In pursuit of elegance” on how to create truly original work
  45. 45. 3 THINGS TO-DO ON FRIDAY FRIDAY MORNING TO-DO LIST - Setup flexible innovation scaffolding - Experiment, since intuition is not proof - Block calendar for the award/royal visit
  46. 46. FINAL EXPERIMENT: COMMITMENT “HIGH FIVE COMMITMENT” - On my mark - Turn to a partner (3 is ok) and share one thing you’ll do differently tomorrow - I will count down (3,2,1) and we do a synchronized “high five of commitment”
  47. 47. THANK YOU! QUESTIONS? Questions, ideas, cool projects? Contact: lordroos@google.com

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