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How to get the most from the bits around the booze


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This is a presentation I gave journalism, public relations, event management and advertising students on their first day at University College Falmouth.

As somebody who recently left the journalism course, the short presentation was designed to offer simple tips and advice about how to get the most from the town, their uni and their studies.

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How to get the most from the bits around the booze

  1. 1. Getting the best out of the bits around the booze. Sam Lynas
  2. 2. About me: <ul><li>Work experience with: Motd Mag, BBC Blast, Event Cornwall, local papers, radio stations, PR agencies. </li></ul><ul><li>Graduated last June ’09. Worked over freshers ’09. Started Small Sofa ‘Nov 09 and employed by Barefoot Media in Dec ‘09 through Unlocking Cornish Potential. </li></ul><ul><li>Why I chose to work in PR: </li></ul><ul><li>- Fell out of love with journalism </li></ul><ul><li>Vanity Girls </li></ul><ul><li>Numbers game. </li></ul><ul><li>Making a difference. </li></ul>
  3. 3. What is PR: <ul><li>PR is what you say, what you do and what other people say about you. </li></ul><ul><li>Our main aim is to make our clients’ business objectives happen using: </li></ul><ul><li>Media relations </li></ul><ul><li>Events </li></ul><ul><li>Social Media </li></ul><ul><li>Digital PR </li></ul>
  4. 4. Different Entry Routes, Types and differences: <ul><li>Agency </li></ul><ul><li>In-house </li></ul>
  5. 5. About Barefoot Media: <ul><li>Ambitious full-service agency with clients in travel, food & drink and action sports. </li></ul><ul><li>Turnover of clients ranges from £50k to £15 million. </li></ul><ul><li>Small team. </li></ul><ul><li>Based in Cornwall </li></ul><ul><li>Lots of responsibility – vary varied. </li></ul><ul><li>Aspects of journalism, event management, advertising and PR involved. </li></ul>
  6. 6. Crantock Bakery
  7. 7. Extreme Academy
  8. 8. Gourmet Picnics
  9. 9. Amélies at The Smokehouse
  10. 10. Tips for getting the most out of your course. <ul><li>Be organised; meet deadlines. </li></ul><ul><li>Little things make a big difference. </li></ul><ul><li>Make sure you know what’s being asked of you. </li></ul><ul><li>If unsure, ask. </li></ul><ul><li>Refer everything to yourself. </li></ul>
  11. 11. How to get the most out of your time at UCF <ul><li>Change brings about opportunity. </li></ul><ul><li>Make use of the facilities. </li></ul><ul><li>Do what you’re good at. </li></ul><ul><li>Opportunities: Flex, Radio Wave, Source FM… </li></ul><ul><li>Ask yourself “Why not?” </li></ul>
  12. 12. Tips for getting ahead of the competition <ul><li>Read as widely as you can – ex. RSS feeds, library. </li></ul><ul><li>Engage via twitter, facebook, LinkedIn </li></ul><ul><li>Wordpress and Blogger – ex. Dave Lee and Josh Halliday </li></ul><ul><li>Posterous and Tumblr – personal scrapbooks. </li></ul><ul><li>Write about your interests. </li></ul><ul><li>Publish your CV as a PDF </li></ul><ul><li>Manage your personal brand –Employers will check. </li></ul><ul><li>Don’t panic. </li></ul><ul><li>Ask questions. </li></ul>
  13. 13. Tips for gaining work experience: <ul><li>Sign up with Unlocking Cornish Potential. </li></ul><ul><li>Get to know the careers advisor. </li></ul><ul><li>Bigger doesn’t always mean better. </li></ul><ul><li>Have set goals and aims. </li></ul><ul><li>Make sure there are clear boundaries in place. </li></ul><ul><li>Keep in touch when you leave. </li></ul>
  14. 14. Get in Touch: <ul><li>[email_address] </li></ul><ul><li>@samlynas or @barefootmedia </li></ul><ul><li> </li></ul><ul><li> </li></ul>