Online marketing presentation for school project.

1. Internet Marketing Plan
Participants : Group II
Venue : Delta Brunswick, Saint John,
NB
Date : March 26th 2008

2. Goals & Objectives :
• Build an interactive and enhanced web portal
for The Wave 97.3.
• Increase the number of returning visitors.
• Improve listeners loyalty.
• Increase the value of The Wave 97.3 to
businesses and the community at large
(Brand Awareness).
• Develop potential revenue sources.

3. Competitive Analysis :

5. Strategies :
1. Build a new website with real content
(content is king, community is queen).
• Regular news update (local, international :
RSS)
• Celebrity wallpapers (Singers, Actors)
• Video clips (events, entertainment)

6. Strategies (cont.):
2. Interactive and collaborative website.
• Users can comment on news, images,
videos
• Users can rate news, images, videos
• Users can upload related images
• Users can upload relevant video clips
• Users can participate surveys
• User can shout out/chat live

7. Strategies (cont.):
3. Real and standard users data capture
system
• Built-in statistics system. Marketing
= Statistics
• Implement Google Analytics system
(FREE!!!)

8. Google Analytics Screenshot:

9. Strategies (cont.):
4. Implementation of potential revenue sources
• Direct banner ads sale to interested clients
• Add Google Adsense ads (free)
• Branded merchandise sale (t-
shirt, pens, hats, mugs etc.)
• Selling of links or paid directory for
advertisers

10. Structure of proposed website
:

11. Implementation Schedule:
• Review high-level schedule milestones here
Phase 1: Project Start-up
Phase 2: Going Live
Phase 3:
Migration
April 2008 May 2008 June 2008
FOR MORE INFO...
Please reference the details in the Implementation schedule within the Marketing
Plan

12. Thank You
Please feel free to ask any further question.
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Prepared by :
Han, Zhaoyang
Hossain, Sam
Liu, Jia
Pazia, Allan
This is a special presentation for CHWV FM, a sister company of Acadia Broadcasting Limited.