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BrightonSEO - Make Schema Markup Sexy - Sam Harries

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My presentation at BrightonSEO in September 2013

BrightonSEO - Make Schema Markup Sexy - Sam Harries

  1. 1. What is Schema?
  2. 2. Aggregate Reviews
  3. 3. List - Autodiscovered
  4. 4. Videos
  5. 5. Bring Sexy Back Live
  6. 6. Encourage Clicks
  7. 7. Encourage Clicks
  8. 8. A Schema For Everything • Products • Music • Videos • Events • Recipes • People • Organisations
  9. 9. A Schema For Everything • Products • Music • Videos • Events • Recipes • People • Organisations Entertainment Business • Adult Entertainment • Amusement Park • Art Gallery • Casino • Comedy Club • Movie Theatre • Night Club
  10. 10. A Schema For Everything • Products • Music • Videos • Events • Recipes • People • Organisations • Blood Vessels • Volcanoes! Entertainment Business • Adult Entertainment • Amusement Park • Art Gallery • Casino • Comedy Club • Movie Theatre • Night Club
  11. 11. The Makeup of the Markup • Itemscope • Itemtype • Itemprop
  12. 12. Article Markup
  13. 13. Doin’ It Sam Harries <img src=“sam.jpg” /> Amateur Pie Eater 123 Madeup Way Brighton East Sussex BN1 1OL <a href=“mailto:sam.harries@site visibility.com”>Sam.Harries@S iteVisibility.com</a>
  14. 14. Doin’ It Sam Harries <img src=“sam.jpg” /> Amateur Pie Eater 123 Madeup Way Brighton East Sussex BN1 1OL <a href=“mailto:sam.harries@site visibility.com”>Sam.Harries@S iteVisibility.com</a> <div itemscope itemtype=“http://schema.org/Person”> <span itemprop=“name”>Sam Harries</span> <img src=“sam.jpg” itemprop=“image” /> <span itemprop=“jobTitle”>Amateur Pie Eater</span> <div itemprop=“address” itemscope itemtype=“http://schema.org/PostalAddress”> <span itemprop=“streetAddress”>123 Madeup Way</span> <span itemprop=“addressLocality”>Brighton</span> <span itemprop=“addressRegion”>East Sussex</span> <span itemprop=“postalCode”>BN1 1OL</span> </div> <a href=“mailto:sam.harries@sitevisibility.com” itemprop=“email”>Sam.Harries@SiteVisibility.com</
  15. 15. Markup Helper
  16. 16. Data Highlighter • Articles • Book Reviews • Events • Local Businesses • Movies • Products • Restaurants • Software Applications • TV Episodes
  17. 17. Sexy Snippet Tester Tool
  18. 18. Sexy Snippet Tester Tool
  19. 19. @

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