Magazine codes
and conventions

Lifestyle Magazine Covers

Masthead
A masthead is the
name of the magazine
(publication) at the top
of the magazine cover
to create an overall
brand and identity for
the magazine.
Interesting things of
note in a masthead are
the name, the font
used, the size of the
masthead and the
colour of the masthead.

Strapline
A strapline is a
subheading which is
usually found above
the masthead at the
top of the magazine
cover. It usually
boasts about the
great content you'll
get if you purchase
the magazine.

Pull-quote
Pull-quotes are a small
piece of text taken from a
text in the magazine,
used to draw in the
reader by giving them an
interesting taster of
what's to come. A quote
from a celebrity can also
suggest that in the
magazine the reader will
be able to hear the words
of quoted celebrity. Vanity
Fair rarely feature pull

Main cover image
The main cover
image is the most
prominent and
largest picture on the
front cover of the
magazine.

Layout
The layout on your
magazine is the
basic pattern of
which your text and
images are set up as
on the page. Layouts
can range from being
busy and chaotic to
being simple and
sharp.

Anchorage text
Anchorage text are
captions that
accompany
photographs to fix their
meaning. They often
tell the reader why
something is included
and can lure them to
buy a magazine.

Cover lines
Cover lines tell us what is
in the magazine, often
saying something that
audiences may want
to know the answer to, to
entice them to purchase
and read.

Colour palette
The colour palette is the
different colours and
tones used for different
aspects of the
magazine. Depending
on the magazine or
what is being spoken
about, colours can
range from being bright
and exciting to more dull
and calm.

Graphic feature
Graphic features are
used to entice the reader.
They often contain a little
sneak peek saying
something will be
answered or revealed on
a certain page.

Lifestyle magazine
contents pages

Page Number
Page to turn to, to
read about a
specific article.
Article Title
A title summing up
the article to entice
the reader into
wanting to read it
Images
Used to show
small teasers of
who/what is on
certain pages.
Pull-quote
A quote from
someone who has
something to say
in the magazine so
that the reader will
want to read the
rest.
Article
Description
Lets you know
what the article is
about and if it's for
you