www.s4m.io
PARIS
NEW YORK
LONDON
SÃO PAULO
SINGAPORE
ONE SOLUTION
COMPLETE CONTROL
SMARTER MOBILE MEDIA
1LIMITATIONS
OF DESKTOP AD SERVERS
• High impression
discrepancies
• Lack of conversion tracking
from ad to KPI
2FRAGMENTA...
SO WE DECIDED
TO BUILD THE
SOLUTION
COMPLETE
CONTROL
ONE
SOLUTION
SMARTER
MOBILE MEDIA
S4M: A COMPREHENSIVE
MOBILE AD CAMPAIGN SOLUTION
Mobile Web+App
Adserving+Analytics
Supports rich media,
video
Integrated ...
#1: A COMPREHENSIVE - MOBILE ANALYTICS SOLUTION
Ad Server
Enterprise grade
Standard, Rich
Media, Video
S4M Tracking
Custom...
OUR FUNCTIONALITIES – AD SERVER
• S4M Ad Server is an enterprise grade with an efficient and global reach
• Hosting soluti...
S4M IN NUMBERS
1,000+
campaigns
80+
Advertisers
500+
Certified
Ad
Networks/DSP
s/Publishers
5
Offices and
Data Centers
aro...
LEARNINGS
50.4%
of clicks
fail!
4.4% of
clicks
drive to an
install
65%
of impressions
are on iOS
34.8%
really use the
APP ...
CERTIFIED PUBLISHERS AND AD NETWORKS
S4M CASE STUDY:
RENAULT “CAPTUR”
KPI: Color Preferences
S4M CASE STUDY:
RENAULT “CAPTUR”
KPI: Color Preferences
S4M CASE STUDY:
RENAULT “CAPTUR”
Firstmobilecampaignasastandalone
beforetheTVcampaign
1/ OBJECTIVE
3/ ONGOING CAMPAIGN - 1...
WITH S4M, YOU CAN
MAKE THE RIGHT
MOBILE MEDIA
DECISIONS
Nissan
Mobile Campaign Mobile Site
S4M CASE STUDY:
Nissan “Fil Rou...
WITH S4M ANALYTICS
SOURCES Impressions Clicks CTR(%)
Nissan Fil Rouge
Campaign 1.6 MM 87.8 K 5.31%
.6 MM 37.4 K 6.52%
1.0 ...
S4M: A
COMPREHENSIVE
SERVICE TEAM
1Send your media plan
to S4M Ad-Ops 2S4M certifies publishers
with our ad tags
and helps...
MARKETER CLIENTS
TESTIMONIALS
“The value of real-time mobile ad insight is now a necessity and until now, it was not
possible. Thanks to S4...
THANK YOU!
COMPLETE
CONTROL
ONE
SOLUTION
SMARTER
MOBILE MEDIA
Upcoming SlideShare
Loading in …5
×

S4M Mobile Ad Tracking 2014-05-28

1,023 views

Published on

S4M (previously Sam4Mobile) has grown substantially since the last SlideShare. Now with offices in Singapore, New York, Sao Paulo and ever-expanding suite of products, it offers for media agencies and marketers a comprehensive platform including: mobile ad serving, tracking, reports, apps & mobile site life-time-value, attribution tracking, ad network comparison, and ROI calculations.

Published in: Mobile, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,023
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

  • ----- Meeting Notes (12/10/13 09:50) -----
    Christophe took his tech team and formed S4M to address these issues.
    He did this at the request of Nissan and OMD.
    ----- Meeting Notes (12/11/13 10:38) -----
    Christophe started Adenyo and sold it a couple of years ago to Motricity. Then he took his tech team and formed S4M to address these issues at the request of Nissan and OMD.
  • We want to make mobile easy. We help agencies manage mobile from A to Z plus it’s easy to use.
    We offer everything in one place NOW.
    Added 4 new people to R&D team in January to keep improving constantly.
  • Adserver: We work with 1. redirects where we host creative or 2. pixels where creative is hosted by publisher. We deliver any format, can track last pixel. Video VAST tags. SEA. In the dashboard you will see requests and deliveries.
    Adtracker: Track emails, SMS, DM campaigns, anything where we can embed tags. We offer you a way totrack customer pathway from impression through . You need to know how many active users you have. We allow you to customize what you want to track. On mobile website we use first party cookies thanks to JS library. On apps using our universal SDK, 2 strengths: 1. since we have server to server data certification with adnetworks we can exchange additional data and increase accuracy 2. our universal SDK means that the advertiser need to set up only our SDK in its app instead of an SDK for each adnetwork which can imply a resubmission from campaign 1 to campaign 2. This saves time and money because only 1 SDK needs to be implemented. Our device fingerprinting uses 16 signals such as IP address, user agent, time settings, language, etc. to measure with accuracy ranging from 85% at a minimum to 100% based on referrer or IDFA. The risk no longer lies with the advertiser– it lies with the network. Only 3% of adservers have IDFA in France.
    Mobile Life Cycle Management: (Q1) Empowers agencies with site-centric and app-centric data they don’t have today. Follow the customer pathway over a long timeframe to see who has downloaded, who is using the app, who stops at the ifnal stage of the funnel. This enables us to do push notifications and retargeting. Empowers agencies to help advertisers to manage earned and owned media.
    AdOptimizer: (Q2) S4M allows you to be more efficient and effective in bidding. As agencies put more money into programmatic buying we help make them smarter by sending them conversion data enabling them to optimize their campaigns in real time. We empower the DSPs to bid more efficiently in real time. We are working with DSPs right now and this will be released in Q2. Agencies just have to go to trading desk to set up targets, budget and KPIs and then the trading desk empowered by S4M will automatically optimize the campaign. (not based on CTR like competition) We give them opportunity to do smarter buys. We can use S4M behind DSPs using URLs.

    It’s not about spending more money in mobile, it’s about spending smarter so advertisers will spend more money.
  • Adserver: We work with 1. redirects where we host creative or 2. pixels where creative is hosted by publisher. We deliver any format, can track last pixel. Video VAST tags. SEA. In the dashboard you will see requests and deliveries.
    Adtracker: Track emails, SMS, DM campaigns, anything where we can embed tags. We offer you a way totrack customer pathway from impression through . You need to know how many active users you have. We allow you to customize what you want to track. On mobile website we use first party cookies thanks to JS library. On apps using our universal SDK, 2 strengths: 1. since we have server to server data certification with adnetworks we can exchange additional data and increase accuracy 2. our universal SDK means that the advertiser need to set up only our SDK in its app instead of an SDK for each adnetwork which can imply a resubmission from campaign 1 to campaign 2. This saves time and money because only 1 SDK needs to be implemented. Our device fingerprinting uses 16 signals such as IP address, user agent, time settings, language, etc. to measure with accuracy ranging from 85% at a minimum to 100% based on referrer or IDFA. The risk no longer lies with the advertiser– it lies with the network. Only 3% of adservers have IDFA in France.
    Mobile Life Cycle Management: (Q1) Empowers agencies with site-centric and app-centric data they don’t have today. Follow the customer pathway over a long timeframe to see who has downloaded, who is using the app, who stops at the ifnal stage of the funnel. This enables us to do push notifications and retargeting. Empowers agencies to help advertisers to manage earned and owned media.
    AdOptimizer: (Q2) S4M allows you to be more efficient and effective in bidding. As agencies put more money into programmatic buying we help make them smarter by sending them conversion data enabling them to optimize their campaigns in real time. We empower the DSPs to bid more efficiently in real time. We are working with DSPs right now and this will be released in Q2. Agencies just have to go to trading desk to set up targets, budget and KPIs and then the trading desk empowered by S4M will automatically optimize the campaign. (not based on CTR like competition) We give them opportunity to do smarter buys. We can use S4M behind DSPs using URLs.

    It’s not about spending more money in mobile, it’s about spending smarter so advertisers will spend more money.
  • Number of ad networks: US 80 + 50 in testing by end of Q1 120+.
  • Number of ad networks: US 80 + 50 in testing by end of Q1 120+.
  • S4M Mobile Ad Tracking 2014-05-28

    1. 1. www.s4m.io PARIS NEW YORK LONDON SÃO PAULO SINGAPORE ONE SOLUTION COMPLETE CONTROL SMARTER MOBILE MEDIA
    2. 2. 1LIMITATIONS OF DESKTOP AD SERVERS • High impression discrepancies • Lack of conversion tracking from ad to KPI 2FRAGMENTATION OF APPS + MOBILE WEB + TRACKING • Disaggregated analytics across multiple systems • Lack of real-time data for optimization decisions 3CONSTANT EVOLUTION OF DEVICES/AD UNITS/PUBLISHERS • Increased trafficking management across multiple adservers and publishers 4RELIANCE ON AD NETWORKS FOR DATA SOLUTIONS • Inconsistency in tracking across publishers and ad networks THE MOBILE MARKETER’S DILEMMA
    3. 3. SO WE DECIDED TO BUILD THE SOLUTION COMPLETE CONTROL ONE SOLUTION SMARTER MOBILE MEDIA
    4. 4. S4M: A COMPREHENSIVE MOBILE AD CAMPAIGN SOLUTION Mobile Web+App Adserving+Analytics Supports rich media, video Integrated with mobile ad networks Personalized conversion tracking An all-in-one solution for Agencies
    5. 5. #1: A COMPREHENSIVE - MOBILE ANALYTICS SOLUTION Ad Server Enterprise grade Standard, Rich Media, Video S4M Tracking Custom conversions First party cookies Universal SDK Mobile LCM Life time value User behavior on site Attributions mCRM User Impressions Clicks Post-click actions Returning users
    6. 6. OUR FUNCTIONALITIES – AD SERVER • S4M Ad Server is an enterprise grade with an efficient and global reach • Hosting solution for each territory, to maximize the reach and ensure rapid fill rates • Server locations around the globe: EU (France), US (Canada), APAC (Singapore), Latin America (Brazil) • Integrated with premium, blind, programmatic, and native ad networks • Serving IAB verified creative elements: • Standard • Rich Media (HTML5) • Video (VAST tag compliant)
    7. 7. S4M IN NUMBERS 1,000+ campaigns 80+ Advertisers 500+ Certified Ad Networks/DSP s/Publishers 5 Offices and Data Centers around the world Tracking 1B+ Impressions monthly 20M Installs monthly
    8. 8. LEARNINGS 50.4% of clicks fail! 4.4% of clicks drive to an install 65% of impressions are on iOS 34.8% really use the APP more than once. avg. 3x performance improvement on conversions by using S4M 5.37% Avg. CTR on HTML5
    9. 9. CERTIFIED PUBLISHERS AND AD NETWORKS
    10. 10. S4M CASE STUDY: RENAULT “CAPTUR” KPI: Color Preferences
    11. 11. S4M CASE STUDY: RENAULT “CAPTUR” KPI: Color Preferences
    12. 12. S4M CASE STUDY: RENAULT “CAPTUR” Firstmobilecampaignasastandalone beforetheTVcampaign 1/ OBJECTIVE 3/ ONGOING CAMPAIGN - 10 DAYS 4/ RESULTS LeverageS4Mplatformformoreefficientadopsandbetter campaignROI. Constantmonitoring andoptimizing with S4M Aligned with the TV campaign 30million interstitials and banners 32% CTR improvement 0.33€ Optimized cost-per-visit (vs. 0.67€ without S4M) 2/ BLAST EFFECT - 2 DAYS 12millioninterstitials Delivered in 48 hours 100%Shareofvoice on premium publishers
    13. 13. WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIA DECISIONS Nissan Mobile Campaign Mobile Site S4M CASE STUDY: Nissan “Fil Rouge”
    14. 14. WITH S4M ANALYTICS SOURCES Impressions Clicks CTR(%) Nissan Fil Rouge Campaign 1.6 MM 87.8 K 5.31% .6 MM 37.4 K 6.52% 1.0 MM 50.4 K 4.67% WITH S4M, YOU CAN MAKE THE RIGHT MOBILE MEDIADECISIONS 6.52% GTR: LANDING AS % OF CLICKS SPENT BUDGET COST PER CLICK COST PER VISIT 54.14% 100% 1.14€ 0.25€ 51.04% 46% 1.08€ 0.29€ 56.45% 54% 0.94€ 0.23€ BEST PERFORMANCE? 0.23€ THIS IS THE BEST PERFORMANCE
    15. 15. S4M: A COMPREHENSIVE SERVICE TEAM 1Send your media plan to S4M Ad-Ops 2S4M certifies publishers with our ad tags and helps you implement site tags and app SDK - 65 publishers/ ad networks http://euad.sam4m.com/ 3-436-1-331 3S4M tests analytics and demonstrates reporting tool 4Campaign launch Changes are then made where needed 5Regular check-ins to ensure campaign consistency
    16. 16. MARKETER CLIENTS
    17. 17. TESTIMONIALS “The value of real-time mobile ad insight is now a necessity and until now, it was not possible. Thanks to S4M we see a larger percentage of our mobile ad spend and where it is performing today than we ever did previously.” Bertrand Beaudichon, Executive Vice President, Omnicom Media Group "As business consultants and trusted advisors to our clients, we leverage our global experience, while utilizing the best technology and data to provide tangible insight and analysis to drive strategies that deliver dramatic and measurable results. It is for this reason that we chose S4M for our Mobile/Tablets campaigns." Aude Marchand, Head of Tracking, iProspect "With a unique combination of scalable and robust state of the art adtech, tracking & analytics along with strong client service, S4M delivered largely above our client expectations. S4M’s buy side adserving and tracking solution is simply way beyond any Mobile Ad-serving solution we’ve used so far." Tony Carpentier Co-CEO, Performics
    18. 18. THANK YOU! COMPLETE CONTROL ONE SOLUTION SMARTER MOBILE MEDIA

    ×