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What is recruitment marketing?

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Direct employers, staffing agencies and job boards throw around the term recruitment marketing all of the time, but for job seekers the idea might sound esoteric. In fact, this trend is important because it shows job seekers that they have the upper hand in today's jobs market.

Published in: Recruiting & HR
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What is recruitment marketing?

  1. 1. What is recruitment marketing? By: Sal Trifilio
  2. 2. Let’s get right into it
  3. 3. The economy is finally back ...
  4. 4. (Bye Great Recession)
  5. 5. … and companies are finally hiring again.
  6. 6. And they’re hiring a lot.
  7. 7. They need talented people like you ...
  8. 8. to help move initiatives forward …
  9. 9. initiatives that have been on the backburner for …
  10. 10. IDK ...
  11. 11. Just kidding… But, in all honesty, some of these initiatives are seriously old.
  12. 12. Anyway, chances are, you already have a job ...
  13. 13. … or are looking at a similar job at a similar company.
  14. 14. Recruitment marketing is when organizations compete with one another
  15. 15. For you the talent
  16. 16. Because …
  17. 17. there’s also a skills gap
  18. 18. That means there are a lot of jobs that not many people are qualified for.
  19. 19. Which means many companies are competing ...
  20. 20. … for a small number of talented people like you.
  21. 21. It’s a job- seekers market.
  22. 22. So what are companies doing to win your favor?
  23. 23. They’re revamping their company culture ...
  24. 24. providing better benefits
  25. 25. positioning themselves better with creative job descriptions
  26. 26. and above all else ...
  27. 27. They’re investing in the latest recruitment marketing technology...
  28. 28. Like the technology we’ve created at
  29. 29. to make sure their jobs are getting …
  30. 30. in front of talented people like you.
  31. 31. So what is recruitment marketing?
  32. 32. it’s a talent arms race ...
  33. 33. and it’s companies marketing themselves to you …

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