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Blog e Turismo - Strategie di Web Marketing Turistico

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Il blog, specialmente nel settore turistico, rappresenta uno straordinario strumento di dialogo per interloquire in maniera diretta e personalizzata con la tua audience; grazie ad esso è possibile fare “community” ed educare i visitatori facendoli sentire parte fondamentale della stessa. Il blog ti consente anche di farti conoscere ed apprezzare nella migliore maniera, di far conoscere le tue peculiarità e le specificità del tuo brand.
Come si crea e soprattutto come si gestisce un blog ? Quali sono le tecniche più performanti e le strategie in grado di farlo divenire un formidabile strumento di traffico e vendite?
All’interno delle slide troverai le risposte a queste ed altre domande…

Published in: Travel
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • Il blog è uno strumento col quale si possono ottenere risultati pazzeschi, a patto di non usarlo solo come un dispositivo che deve servire ad aumentare il fatturato. Insomma, ll blogger deve essere vero!
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Blog e Turismo - Strategie di Web Marketing Turistico

  1. 1. Il Corporate Blog,il migliore strumento per attrarre nuovi clienti . ----- ----- 01
  2. 2. Salvatore Menale Internet StrategistConsulente di Web Marketing Turistico Founder & CEO of BedandBreakfastMania.com @salvatoremenaleWWW.SALVATOREMENALE.IT Mobile: 333 65 55 287 ----- ----- 02
  3. 3. Mi “ho acquistato” una bella vacanza ! . ----- ----- 03
  4. 4. Ma noi offriamoESPERIENZE ! . ----- ----- 04
  5. 5. Ed il Blog è la migliore piattaforma on line ove far conoscere la nostra esperienza e professionalità . ----- ----- 05
  6. 6. E’ sbagliato pensare che il blog fa a cazzotti con il tuo sito web ufficiale … . ----- ----- 06
  7. 7. A cosa serve dunque un blog se ho già un sito web ?Attraverso il Blog:- Anche il tuo sito web sarà sempre aggiornato;- Mostrerai le tue competenze su una specifica destinazione, suun prodotto o su un servizio;- Riceverai molte visite qualificate provenienti dai MDR;- Costruirai un audience trasversale di potenziali clienti;- Riceverai molto più traffico, anche sul sito web ufficiale. ----- ----- 07
  8. 8. Cosa è un blog ? Il blog è un giornale on line, che viene aggiornato con frequenza regolare, ed all’interno del quale i contenuti più recenti appaiono in alto. Il blog i si contraddistingue dal sito web per il fatto di avere un autore e perché scritto in maniera conversazionale ed informale rispetto ad un sito web. Un blog include tra i suoi contenuti: testi, immagini, video, link di approfondimento ad altri contenuti, sia interni (podcast, video files) che esterni (altri siti web). ----- ----- 08
  9. 9. Come si crea un blog?#1 – UTILIZZA IL CMS WORDPRESS www.wordpress.com ----- ----- 09
  10. 10. Come si crea un blog?#2 – Attenzione al nome del dominio o della cartella ----- ----- 10
  11. 11. Come si crea un blog?#3 – Installa un Plug In SEO ----- ----- 11
  12. 12. Le 10 regole da seguire… #1 – Ricerca, Osserva, Studia, Impara ----- ----- 12
  13. 13. Le 10 regole da seguire…#2 – Determina a priori i tuoi obiettivi ed iltuo target di riferimento, prima di iniziare ----- ----- 13
  14. 14. Le 10 regole da seguire… #3 – Decidi Contenuti e Tono ----- ----- 14
  15. 15. Le 10 regole da seguire… #4 – Scegli la giusta piattaforma di Blogging ----- ----- 15
  16. 16. Le 10 regole da seguire… #5 – Inserisci le legalities ----- ----- 16
  17. 17. Le 10 regole da seguire… #6 – Schedula i post ----- ----- 17
  18. 18. Le 10 regole da seguire… #7– Comunica, educa, intrattieni ----- ----- 18
  19. 19. Le 10 regole da seguire… #8 – Impara a scrivere anche per i motori di ricerca ----- ----- 19
  20. 20. Le 10 regole da seguire… #9 – Linka altri Blog e Risorse ----- ----- 20
  21. 21. Le 10 regole da seguire…#10 – Studia le Analytics ed i tuoi visitatori ----- ----- 21
  22. 22. Un Blog di Successo: VisitPA ----- ----- 22
  23. 23. Blog – VantaggiSEO FriendlySemplice comunicare le ultime novità relative ai tuoi prodotti, servizi, offerte, teamSistema semplice per aggiungere nuovi contenutiSemplice da gestire, anche da MobileGrazie agli Rss chi segue il tuo blog sarà aggiornato automaticamente sui nuovi contenuti ----- ----- 23
  24. 24. Blog – SvantaggiVa aggiornato con costanza, circa 3 volte a settimana e devi essere disciplinatoDevi avere abbastanza news e contenuti da proporreRichiede Tempo e potresti utilizzare questo tempo per attività “più produttive”Si tende a sottostimare il tempo che occorre per la sua gestione ----- ----- 24
  25. 25. Blog – Errori da evitare #1 - Sottostimare il tempo per realizzarlo e gestirlo #2- Sovrastimare gli impatti di marketing #3 - Inserire contenuti in maniera irregolare o infrequente #4 - Scrivere per i motori di ricerca e non per il lettore #5 - Non rispondere ai commenti ricevuti ----- ----- 25
  26. 26. Blog - PromuoverloRicevere Link da altri siti webInserire l’indirizzo del blog nella firma della e mailIscrivere il Blog nei principali motori di ricerca e nelle principali directory per BlogRedigere specifici Comunicati StampaOffrire Guide gratuite scaricabili (con Autoresponder strategy)Social Media Activities ----- ----- 26
  27. 27. Blog – Come Trasformare i visitatori in clienti 1# Call To Action (Hello Bar, Banner) 2# Promozioni Speciali 3# Raccolta delle E mail ----- ----- 27
  28. 28. Blog – Come scegliere il Tema Grafico Theme Forest ----- ----- 28
  29. 29. Tutte le stradeportano al blog ----- ----- 29
  30. 30. Testimonial StrategyChi giunge per la prima volta sul tuo sito web non conosce o non percepiscele tue prerogative.Per tale ragione è fondamentale inserire nel Blog le testimonianze dei tuoi clienti.Queste testimonianze sono fondamentali per trasmettergli quella fiducia su cui si baseràla relativa richiesta di informazioni o la prenotazione di un viaggio. ----- ----- 30
  31. 31. SE FOSSI IL TUO BLOG …Sarei indubbiamente uno strumento da AFFIANCARE al tuo sito ufficiale ----- ----- 31
  32. 32. SE FOSSI IL TUO BLOG … La smetterei di tentare di fare PUBBLICITA’ ----- ----- 32
  33. 33. SE FOSSI IL TUO BLOG …Venderei Esperienze e Speranze, non VIAGGI ----- ----- 33
  34. 34. SE FOSSI IL TUO BLOG … … proverei a divenire VIRALE ----- ----- 34
  35. 35. SE FOSSI IL TUO BLOG … … sarei anche e senza dubbio alcuno RELAZIONALE ! ----- ----- 35
  36. 36. SE FOSSI IL TUO BLOG … …non guarderei l’OROLOGIO ! ----- ----- 36
  37. 37. IN CONCLUSIONE… La gestione corretta di un corporate blog per la tua agenzia di viaggi ti aiuta e moltissimo. Grazie ad unblog potrai migliorare i tuoi servizi ed educare i tuoi lettori. Potrai raccogliere feedback, indirizzi e mail(autorizzati), migliorare la conversazione on line, far conoscere le tue offerte, proporre le informazionisulle tue destinazioni, dialogare in maniera diretta epersonalizzata, attrarre traffico qualificato dai MDR, migliorare la BRANDING AWARENESSPotrai inoltre anche fornire un’immagine più umana e più affidabile a chi è sul web, e non è poco … ----- ----- 37
  38. 38. 38 -----GRAZIE! -----
  39. 39. Salvatore Menale Internet StrategistConsulente di Web Marketing Turistico Founder & CEO of BedandBreakfastMania.com @salvatoremenaleWWW.SALVATOREMENALE.IT Mobile: 333 65 55 287 ----- ----- 39

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