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business model canvas            +       lean startupencuentra tu modelo de negocio de negocio                            ...
BM > ¿qué es? ¿para qué sirve?cómo una organización crea,  entrega y captura valor
BMC > nespresso
BMC > skype
BMC > ideación + selección
BMC+CusDev > plan A
BMC+CusDev > plan A
BMC+CusDev > plan A
BMC+CusDev > capas
BMC > patrones  • FREE/Freemium (Flickr, Open Source)  • Long Tail Business Models  • Multi-Sided Platforms (e.g. software...
CusDev > testing  ●   What did you initially think?  ●   So what did you do?  ●   Then what did you learn?  ●   What are y...
customer development● market risk > technical risk● get out of the building● discovery - validation - creation - building●...
lean startup● product development methodology● objective = validated learning● minimum viable product● build - measure - l...
minimum viable product
running lean● pivot to a plan that works● business model vs business plan● falsifiable hypotheses + experiments● validate ...
lean canvas
visión > autoempleo - crecimiento - opa
idea > innovación / copia - pivote
espacio > potencial - momentum
foco > una sóla cosa
modelo de negocio > momento - escalabilidad
plan de negocio > guión - formato
mercado > oportunidad - problema - solución
comunicación > mensaje - promoción - publicidad
financiación > estructura de capital - obtención de fondos
lucascervera.com
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Validable. Business Model y Lean Startup

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Validable. Business Model y Lean Startup

  1. 1. business model canvas + lean startupencuentra tu modelo de negocio de negocio Lucas Cervera salón mi empresa feb 2012
  2. 2. BM > ¿qué es? ¿para qué sirve?cómo una organización crea, entrega y captura valor
  3. 3. BMC > nespresso
  4. 4. BMC > skype
  5. 5. BMC > ideación + selección
  6. 6. BMC+CusDev > plan A
  7. 7. BMC+CusDev > plan A
  8. 8. BMC+CusDev > plan A
  9. 9. BMC+CusDev > capas
  10. 10. BMC > patrones • FREE/Freemium (Flickr, Open Source) • Long Tail Business Models • Multi-Sided Platforms (e.g. software, markets, …) ..
  11. 11. CusDev > testing ● What did you initially think? ● So what did you do? ● Then what did you learn? ● What are you going to do next?
  12. 12. customer development● market risk > technical risk● get out of the building● discovery - validation - creation - building● test your hypotheses● repeatable and scalable sales process
  13. 13. lean startup● product development methodology● objective = validated learning● minimum viable product● build - measure - learn
  14. 14. minimum viable product
  15. 15. running lean● pivot to a plan that works● business model vs business plan● falsifiable hypotheses + experiments● validate problem-solution fit● achieve product-market fit
  16. 16. lean canvas
  17. 17. visión > autoempleo - crecimiento - opa
  18. 18. idea > innovación / copia - pivote
  19. 19. espacio > potencial - momentum
  20. 20. foco > una sóla cosa
  21. 21. modelo de negocio > momento - escalabilidad
  22. 22. plan de negocio > guión - formato
  23. 23. mercado > oportunidad - problema - solución
  24. 24. comunicación > mensaje - promoción - publicidad
  25. 25. financiación > estructura de capital - obtención de fondos
  26. 26. lucascervera.com

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