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Did you know that 57% of the shoppers surveyed by ACRS would buy an in-home voice device now or in the future?
That’s quite a lot of shoppers.
The stat is just one of the insights in our quarterly research, Are voice devices the future of retail?, created in partnership with the acclaimed Australian Consumer, Retail, and Services (ACRS) Research Unit.
Positioned within the Monash Business School's Department of Marketing, ACRS has a 35-year history as a globally respected source of retail, services, consumer and marketing knowledge.
Their ACRS Omnibus tracker is a quarterly tracking study of consumers’ multichannel preferences and behaviour, based on an online survey of 500 Australian shoppers.
Read all about the key findings in our latest slideshare: Are voice devices the future of retail?
For more information about what is possible today in the voice space, contact us on 1300 725 628 or visit our website https://www.salmat.com.au
Visit our blog to read about the latest marketing best practice and trends: https://www.salmat.com.au/blog
Or explore our library of downloadable marketing guides here: https://www.salmat.com.au/marketing-guides
Salmat is a leading Australian marketing services business. We partner with our clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and contact capabilities, we have the right solutions for our clients, enabling them to Reach, Convert and Serve more customers.
Founded in 1979, Salmat has evolved from a small letterbox distribution business to an ASX-listed company. With a talented team across four countries, we work with some of Australia’s most recognised and trusted brands to manage billions of customer interactions every year.