This document discusses social media marketing and provides key information about various social media platforms. It summarizes that social media is used to market products, promote brands, connect with customers, and foster new business. It then provides statistics on active users and engagement metrics for major social media channels like Facebook, Twitter, Instagram, LinkedIn, and YouTube. The document also discusses hashtags, content marketing strategies, the difference between social media marketing and internet marketing, using blogs for content, and tools for social media workflows and management.

2. It is used to market products, promote brands, connect to current customers and
foster new business.
Social media is collection of online communication channels dedicated to
community-based input, interaction, content-sharing and collaboration.

3.  Promote your brand
 Grow your list
 Increase your sales
 Maximise your ROI

4. Online Reputation Management

5. Channels of Social Media

6. 2.07 billion active users
25 – 34 Years
Traffic – Midweek 1 to 3 PM
Average time spent – 20 M
100 million active users monthly
Lead conversion – 88%
2nd social networks by growth in
members
738 million users worldwide
18 – 29 Years
2nd largest social media channel
70% of brands have their presence
Average time – 12 minutes

7. 330 million active users
Social web news breaker
Monetising – 2010
80% mobile users
500 million members
Average time – 17 minutes
Average connections – 930
Sold to MS - $ 26 billion
Every minute – 60 hours
of videos uploaded
4 billion viewers per day
800 unique users visit
700 million followers
18 – 29 Years
5 million videos were uploaded in 1st
24 hours
Business profiles – 8 million

8. Post contents for Ad
Text Image or video Message
Call to action Link Hashtag

9. Hashtags are phrases preceded by the # symbol. It helps users to
find posts & tweets which interest them.
# theory:
 Brand name
 Location
 Product / Service
 Content
Benefits:

10. Smm V/s Im
Social Media Marketing
• Push Market
• Direct engagement with users
• Create awareness, brand building,
taking feedback & ORM
• Quick reach to target group
Internet Marketing
• Pull & push market
• One way communication
• Keyword based targeting, display ads &
affiliate marketing
• Slow & steady reach

11. BLOG
A regularly updated website / webpage, typically run by an individual or
small group that is written in an informal / conversational style.
Importance of blog:
 Drive traffic for website
 Increase SEO / SERP
 Position your brand as an industry leader
 Develop better customer relationship
 Convert traffic into leads

12. Powerful social networks for Content Marketing

13. Social Media Workflow
Social
Media
Workflow
Business
Analysis
Social
Media
Analysis
Competitor
Analysis
Road Map
Creating
Strategy
Execution

14. Social media workflow
Business analysis
Social media analysis
Competitor Analysis
Service Product Target group Location
Presence Suitable channel Preferred channel Hashtags
Presence Social media activity Social media channels

15. Creating strategy
Sample posts Hashtags
Execute the strategy
Road map
Kick-start Number of posts What kind of posts

16. Social Media Tools
Social media tools are provided by social media channels.
 Facebook post
 Twitter
 Instagram insights
 LinkedIn
 Youtube
 Google plus
There are other tools offered by 3rd party apps
 Buffer
 Agora pulse
 Sprouts
 Hootsuite

17. Thank you