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The content quandary: When the words won't fit

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Your brand spanking new responsive website won't solve your content problems. But where do you focus your energy when spending time reviewing, restructuring and rethinking what content should be on your site all sounds too hard?

Here's my presentation from Web Directions RESPOND14 in Sydney on 5 February 2014. Speakers notes are included and also published at http://www.webcontentstrategy.com.au/the-content-quandary-when-the-words-wont-fit/

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The content quandary: When the words won't fit

  1. 1. The content quandary: When the words won’t fit. Web Directions RESPOND 2014
  2. 2. quandary /ˈkwɒnd(ə)ri/ noun A state of perplexity or uncertainty over what to do in a difficult situation
  3. 3. RWD CONTENT UTOPIA Graceful, nimble, uniform http://www.flickr.com/photos/cmichel67
  4. 4. RWD CONTENT REALITY Cumbersome, unwieldy, likes to fight http://www.flickr.com/photos/mikebaird
  5. 5. 1. RESTRUCTURE Content (model) first http://www.flickr.com/photos/cmichel67
  6. 6. “No model survives first contact with real content.” - Cleve Gibbon
  7. 7. 2. REVIEW Focus on what’s on the surface http://www.flickr.com/photos/cmichel67
  8. 8. IN SUMMARY Tips for avoiding the content quandary 1. RESTRUCTURE Build your content model before you start. It’s OK for real content to come a bit later. 2. REVIEW Get professional help for your top 10% of pages. Remove terms that don’t work in a RWD. (up, down, click, below, etc.) 3. RETHINK Don’t ignore internal politics. Content is easy, people are the messy part.
  9. 9. Thank you! http://www.flickr.com/photos/cmichel67
  10. 10. CONTINUE THE CONVERSATION Say hi! Sally Bagshaw sally@snappysentences.com @snappysentences

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