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What do you need to emphasize when you're writing about a typeface? How do you avoid platitudes, but still establish a broad appeal? Who's reading this stuff, anyway? Typeface marketing has come a long way from the days when it was sold alongside brass rules in hardcover catalogs. It must have been nice not to worry about fitting sales pitches into 140 characters, or fighting for attention in a Facebook news feed — but, here we are. And in truth, there's good reason to be excited about being here.
If there's one thing you can count on, it's that good writing sticks in people's minds, no matter the medium. And with the right message, you might accomplish even more than publicity; you just might inspire more people to make typography a part of their lives.