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Wo informationen fehlen, wachsen gerüchte2

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Wo informationen fehlen, wachsen gerüchte2

  1. 1. Wo Informationen fehlen, wachsen Gerüchte.<br />Alberto Moravia, 1907- 1990, italienischer Schriftsteller<br />
  2. 2. PR- Aktivitäten am Beispiel eines Energieversorgungsunternehmes<br />Anlässe – Ziele- Instrumente<br />
  3. 3. Inhalt<br />
  4. 4. Was ist Public Relation?<br />
  5. 5. Public Relations ist die Kunst, durch das gesprochene oder gedruckte Wort, durch Handlungen oder durch sichtbare Symbole für die eigene Firma, deren Produkt oder Dienstleistung eine günstige öffentliche Meinung zu schaffen.<br />Was ist Public Relation?<br />
  6. 6. Yello Strom<br />Unternehmensgeschichte<br />Marketinggeschichte<br />Produkte<br />
  7. 7. Yello Strom: Unternehmen<br />9. August 1999 startet Yello Strom<br />Yello Strom ist eine reine Vertriebsgesellschaft, die den Strom einkauft und an die Endabnehmer vertreibt<br />Yello Strom hat 1,3 Mio. Kunden<br />Eines der 10 größten Energieunternehmen Deutschlands<br />Seit 2007 auch in Schweden aktiv<br />U.a. auch versch. Auszeichnungen für neuartige Produkte und Ideen<br />
  8. 8. Yello Strom: Produkte<br />Yello Strom (Deutschland und Schweden)<br />Yello Gas mit Gas Sparzähler (regionales Kombiprodukt in Nürnberg und Essen)<br />Yello Tel<br />Yello Internet<br />Yello Karte Gewerbe<br />Yello Sparzähler online für Strom<br />
  9. 9. Public- Relation<br />Anlässe- Ziele- Instrumente<br />
  10. 10. PR ist nicht gleich Marketing!<br />
  11. 11. Anlässe<br />Warum PR?<br />
  12. 12. Anlässe<br />Markteinstieg<br />Probleme mit der Öffentlichkeit<br />Schlechtes Image<br />
  13. 13. Ziele<br />Was will bzw. kann man durch PR erreichen?<br />
  14. 14. Ziele<br />
  15. 15. Ziele<br />Kundengewinnung<br />Stärkung der Marke<br />
  16. 16.
  17. 17.
  18. 18.
  19. 19. Instrumente<br />Mit welchen Mitteln kann ich Öffentlichkeitsarbeit betreiben?<br />
  20. 20. Jahresbericht<br />Imagebroschüre<br />Messen und Ausstellungen<br />Newsletter<br />Internet<br />Plakate<br />Kundenzeitschrift<br />Persönl. Gespräche<br />Fachreferate<br />Tag der offenen Tür<br />Videos<br />Events<br />Reportagen<br />Generalversammlung<br />
  21. 21. Jahresbericht<br />Imagebroschüre<br />Messen und Ausstellungen<br />Newsletter<br />Internet<br />Plakate<br />Kundenzeitschrift<br />Persönl. Gespräche<br />Fachreferate<br />Tag der offenen Tür<br />Videos<br />Events<br />Reportagen<br />Generalversammlung<br />
  22. 22. Yello Strom: Marketing<br />Werbespot alt<br />Werbespot neu (2007)<br />
  23. 23.
  24. 24. Jahresbericht<br />Imagebroschüre<br />Messen und Ausstellungen<br />Newsletter<br />Internet<br />Plakate<br />Kundenzeitschrift<br />Persönl. Gespräche<br />Fachreferate<br />Tag der offenen Tür<br />Videos<br />Events<br />Reportagen<br />Generalversammlung<br />
  25. 25.
  26. 26.
  27. 27. Social Media<br />PR- Maßnahmen im World Wide Web<br />
  28. 28. Twitter.<br />Facebook.<br />Flickr.<br />Blogs.<br />
  29. 29. Und was nutzt Yello Strom?<br />
  30. 30. Twitter.<br />Facebook.<br />Flickr.<br />Blogs.<br />
  31. 31. Twitter.<br />Facebook.<br />Flickr.<br />Blogs.<br />
  32. 32. Eine Übung<br />Zu guter Letzt:<br />
  33. 33. Die ADIDAS AG denkt über das Sponsoring von Leistungssportlern nach.<br />+ Imagepflege (Aufbesserung)<br />+ Auswirkung auf Verkaufszahlen <br /><ul><li>Imagebruch
  34. 34. Doping</li></li></ul><li>Die ADIDAS AG denkt über das Sponsoring von Leistungssportlern nach.<br />

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