Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Salesforce Communities, Customer Company Tour 2013


Published on

Neue Wege gehen im Kundenkontakt

Published in: Technology, Business
  • Be the first to comment

Salesforce Communities, Customer Company Tour 2013

  1. 1. Salesforce Communities Jörn Rathgens Account Executive Neue Wege gehen im Kundenkontakt Birk Angermann Sales Engineer Hans D. Schaedel CFO, Canto GmbH
  2. 2. Safe Harbor Statement Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Werden Sie eine Customer Company Vernetzen Sie sich auf neue Art und Weise mit Ihren Kunden ProdukteKunden PartnerMitarbeiter Mobile Social Community Cloud
  4. 4. NEU: Vernetzt, effizient und zeitgemäß mit Kunden und Partnern zusammenarbeiten Communities Vertrieb MarketingService Produktinteraktion
  5. 5. Nur Prozesse - Keine KommunikationNur Kommunikation - Keine Prozesse Kollaboration losgelöst von Geschäftsprozessen Diskussionsforen Unternehmensportale
  6. 6. Kundenerlebnis und Community verbinden Leads, Opptys, Servicefälle IdentityCanvas CustomizationKollaboration Workflow ReportingMobile REST & SOAP APIs Communities
  7. 7. So wirken Communities und Chatter zusammen Social Intelligence Big Data, Themen, Wissen Mobile Vertrieb, Service, Marketing, Dateien Communities Kunden, Partner, Mitarbeiter Prozesse für Social Business Chatterbox, Business Objects, Chatter Publisher
  8. 8. Demonstration
  9. 9. Communities @ Canto
  10. 10. Communi'es  @  Canto    July  2,  2013       Hans  Schaedel   Chief  Financial  Officer  
  11. 11. Agenda   Communities @ Canto| July 2013 11 I.  About  Canto   II.  Challenges  &  ObjecDves   III.  Salesforce  CommuniDes  @  Canto   IV.  Q  &  A  
  12. 12. About  Canto  
  13. 13. About  Canto   Communities @ Canto| July 2013 13 n  Digital  Asset  Management  soLware  soluDons  since  1990   n  Canto  Cumulus  –  Delivering  content  more  intelligently  for   thousands  of  customers  worldwide   n  Based  in  Berlin,  San  Francisco  and  Frankfurt   n  Worldwide  presence  through  extensive  partner  network   Customer  of  Salesforce  since  2005.    
  14. 14. Challenges  @  Objec'ves  
  15. 15. Challenge  –  Global  Customer  Base,  Indirect  Sales   Communities @ Canto| July 2013 15
  16. 16. Challenge  –  Disparate  Systems  for  Partner/Customer  Interac'on   Communities @ Canto| July 2013 16 Ticket  System   (homegrown)   Partner  Portal   (Salesforce)   User  Forum   (phpBB)   Communica'on (Email,  Skype)   Public  Website   Community  
  17. 17. Objec'ves   Communities @ Canto| July 2013 17 n  Improve  collaboraDon  with  customers  and  partners   n  Product  and  service  enhancements  (‘Ideas’)   n  SDmulate  collaboraDon  among  customers  (‘Cha(er  Groups’)   n  CommunicaDon  in  context  (‘Cha[er’)   n  Combine  customer,  partner  and  Canto  knowledge   n  Single  plaorm  for  customer  and  partner  interacDon       Break  down  barriers  between  customers  and  us.  
  18. 18. Salesforce  Communi'es     @  Canto  
  19. 19. Project  Status     Communities @ Canto| July 2013 19 Project  Start:   October  2012,   Parallel  to  Service   Cloud   Implementa'on.   Partner  Community:   Live  since  November   2012,  150  Partner   ac've.  Based  on  pre-­‐ exis'ng  partner   portal.   Customer   Community:  Pilot   phase  with  100   customers,  rollout  to   3,000  customers  in   July  2013  
  20. 20. Communities @ Canto| July 2013 20 Social  CollaboraDon,   Processes  and  InformaDon   all  in  one  place.  
  21. 21. Canto  Partner  Community  –  Profile  Page     Communities @ Canto| July 2013 21 Add   your   photo   Influencer   Score   About   you   Community   Informa'on    
  22. 22. Communities @ Canto| July 2013 22
  23. 23. Rela'onships  are  the  compe''ve  differen'ator   Market  be)er   Customer  advocacy   More  likely  to  repurchase     Sell  more   Customer  army   Spend  19%  more  (McKinsey)     Increase  market  share   Preference  over  compe'tors   Beber  products       Customers  get  more   More  likely  to  help  others   Crowdsourced  knowledge       Communities @ Canto| July 2013 23
  24. 24. Thank  you!   @cantosodware   Hans  Schaedel  
  25. 25. Q&A