Radian6 Analysis DLD 2012 Summary

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What is driving social conversation?

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Radian6 Analysis DLD 2012 Summary

  1. 1. What is driving social conversations ?
  2. 2. 15,272 Social Mentions for DLD12 1pm – 2pm •  Internet privacy discussions 1pm – 2pm • Viviane Reding •  Arianna Huffington 900 •  Jonathan Harris •  Sheryl Sandberg 3pm – 4pm 800 5pm – 6pm •  Brian Chesky •  Jack Dorsey •  Drew Houston 700# of Social Mentions 600 500 400 300 200 100 0
  3. 3. Social Demographics for DLD1266% Male34% Female 13% : Rest of World40% 25-34 yrs old United States Germany United Kingdom US 36%36% from the US Turkey Austria France Netherlands Italy DE 28% Israel Spain
  4. 4. Social Mentions including Germany @ DLD12 1,381 social mentions, 9.0% share of DLD12
  5. 5. Social Mentions about Privacy @ DLD12560 social mentions, 5.2% share of DLD12
  6. 6. Appendix
  7. 7. Methodology•  This social analysis is using the Radian6 platform and service.•  DLD 2011 social mentions were analyzed from Jan 22 through Jan 24 at 5pm•  The DLD Radian6 profile includes the following keywords: –  “dld” –  “dld11” –  “dld12” –  “digital life design” –  “@dldconference” –  “dld2011” –  “dld2012”
  8. 8. Press & Blogger ContactsFollow us on Facebook, Twitter and SlideShare for the daily social mediarecaps of DLD12:www.facebook.com/SalesforceDETwitter: @salesforceDEwww.slideshare.net/SalesforcedeContacts press/ social mediaAnja Plattner – Maisberger – +49 89 41 95 99 38anja.plattner@maisberger.comClaudia Linsenmeier – salesforce.com – +49 162 2589336About Salesforce.com :With 100,000+ customers, salesforce.com is the enterprise cloud computingcompany that is leading the shift to the social enterprise. Social enterprisesleverage social, mobile and open cloud technologies to put customers at theheart of their business.

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