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ESSEN IST DA!                                                                                                             ...
UNTERNEHMEN                   Lieferheld ist die neue Plattform für Essensbestellungen im Internet                 §  Grü...
DER KUNDE                                      BBRRR....	                                        Hat Hunger,              ...
BESTELLPROZESS                                                                                                            ...
SALESFORCE ERFAHRUNGSBERICHTLieferheld	  GmbH	  confiden2al.-­‐This	  document	  is	  strictly	  confiden2al	  and	  may	  n...
DIE HERAUSFORDERUNGEN                   Sales                   §  Lead	  Bearbeitung	  in	  Excel	  Tabellen:	  Keine	  ...
WARUM SALESFORCE?                   	                     Cloud Lösung                                     §  Kostengüns2...
DIE LÖSUNG                                     Sales	                                       §  Real	  Time	  Monitoring	 ...
DIE LÖSUNG                                     Prozesse	                                       §  Abbildung	  von	  Proze...
DIE LÖSUNG                                     Prozesse	                                       §  Einfaches	  Erstellen	 ...
DIE LÖSUNG                                     Unternehmenskommunikation	                                       §  Salesf...
DIE ERGEBNISSE                                     §  Reduzierung	  des	  Sales	  Cycles	  um	  mehr	  als	  30%	        ...
TIPPS                                     §  Prozesse	  definieren,	  die	  in	  Salesforce	  abgebildet	  werden	  sollen...
FRAGEN UND ANTWORTEN                   	                     	                     	                     	                ...
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Einführung in die Sales Cloud am Beispiel Lieferheld

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Breakout Session zur Einführung in die Sales Cloud am Beispiel Lieferheld auf der Cloudforce 2011 in München von Doreen Huber, CSO/Geschäftsführerin www.lieferheld.de

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Einführung in die Sales Cloud am Beispiel Lieferheld

  1. 1. ESSEN IST DA! Doreen  Huber,  CSO  /  GeschäFsführerin  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  2. 2. UNTERNEHMEN Lieferheld ist die neue Plattform für Essensbestellungen im Internet §  Gründung:  Oktober  2010   §  Standort:  Berlin   §  Mitarbeiter:  101   §  Salesforce  User:  50   §  Die  am  schnellsten  wachsende  online  BestellplaRorm  für  Essen              in  Deutschland   §  Mehr  als  3700  Restaurants  in  700  Städten  verfügbar   §  Schon  mehr  als  2,6  Mio.  Seitenaufrufe  pro  Monat   §  Seit  01.06.11  TV  Kampagne.  Ca.  496.000.000  Zuschauer  bisher.  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  3. 3. DER KUNDE BBRRR....   Hat Hunger, nichts zu essen im Haus… und kein Bargeld! Lieferheld.de ist die Lösung! Kunden können ganz einfach Essen online bestellen und online bezahlen. Mehr als 2.500 Restaurants in ganz Deutschland. Ganz nach dem Geschmack unserer Kunden!Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  4. 4. BESTELLPROZESS 1 10179, Berlin Mitte 2 4 Postleitzahl eingeben 3 Bestellung wird vom Restaurant geliefert Restaurant auswählen Speisen auswählenLieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  5. 5. SALESFORCE ERFAHRUNGSBERICHTLieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  6. 6. DIE HERAUSFORDERUNGEN Sales §  Lead  Bearbeitung  in  Excel  Tabellen:  Keine  Fokussierung  des  Sales  Teams     §  Keine  verlässlichen  Vertriebsergebnisse  /  Repor2ngs   §  Kein  Sales  Forecast  vorhanden   §  Durch  dezentrale  Excel  Tabellen  wenig  Möglichkeiten  für  strukturiertes  Cross-­‐  und   Up-­‐Selling  und  Marke2ng  Kampagnen     Prozesse §  Interne  Prozesse  verschiedener  Abteilungen  sollten  abgebildet  werden     Unternehmenskommunikation §  Unternehmenskommunika2on  musste  op2miert  werden   §  Zu  viele  verschiedene  E-­‐Mail  und  Angebotsvorlagen  /  Dokumente      Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  7. 7. WARUM SALESFORCE?   Cloud Lösung §  Kostengüns2ger  Start  mit  wenigen  Lizenzen  möglich   §  Schneller  Start:  Basis  System  für  Vertrieb  kann  in  2  Tagen  aufgesetzt  werden.   §  Gute  Skalierbarkeit  bei  schnellem  Unternehmenswachstum   §  Einfache  Administra2on.  Keine  Entwickler  erforderlich.   §  Ausgezeichnete  Repor2ng  Möglichkeiten   Eine Lösung für alle Unternehmensbereiche §  Vertrieb   §  Customer  Care   §  Externe  Partner  über  Visual  Workflow  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  8. 8. DIE LÖSUNG Sales   §  Real  Time  Monitoring  durch  Dashboards  und  Berichte   §  Real  Time  Sales  Forecast  nach  definierten  Phasen  und  Wahrscheinlichkeiten   §  Bestandskunden  Management  durch  Fokussierung  auf  die  umsatzstärksten   Kunden   §  Verknüpfung  von  Salesforce  Daten  und  Daten  aus  Lieferheld  Backend          Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  9. 9. DIE LÖSUNG Prozesse   §  Abbildung  von  Prozessen  durch  automa2sche  Workflows  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  10. 10. DIE LÖSUNG Prozesse   §  Einfaches  Erstellen  und  Versenden  von  Angeboten  aus  Salesforce  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  11. 11. DIE LÖSUNG Unternehmenskommunikation   §  Salesforce  Cha?er  für  bessere  Unternehmenskommunika2on   §  E-­‐Mail  Client  in  Salesforce        Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  12. 12. DIE ERGEBNISSE §  Reduzierung  des  Sales  Cycles  um  mehr  als  30%   §  Wiedervorlagen  und  Kalender   §  Schnelle  Angebotserstellung   §  Erhöhung  der  Sales  Conversion  Rate  um  mehr  als  60%   §  Fokussierung  auf  die  vielversprechendsten  Deals  durch  Erfassung  der   Schlusstermine  und  Opportunity  Phasen   §  Mehr  Wissen  über  den  Kunden,  dadurch  höhere  Verkaufschancen   §  Aufdeckung  von  Problemen  im  Prozess,  da  konstante  Rückmeldung   §  Op2mierte  Unternehmenskommunika2on  durch  Cha?er    Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  13. 13. TIPPS §  Prozesse  definieren,  die  in  Salesforce  abgebildet  werden  sollen   §  Zunächst  nur  die  wich2gsten  Prozesse  abbilden  und  starten   §  User  trainieren  und  alle  Daten  auf  den  aktuellen  Stand  bringen  lassen   §  Später  komplexe  Workflows  ergänzen   §  Alle  E-­‐Mails  in  Salesforce  bringen  (Beispielsweise  mit  VCS  Smart  E-­‐Mail  Inbox)    Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de
  14. 14. FRAGEN UND ANTWORTEN         Vielen Dank für Ihre Aufmerksamkeit!   Doreen  Huber   CSO  /  GeschäFsführerin     Lieferheld  GmbH  |Mohrenstr.  60  |  10117  Berlin   Mail                doreen@lieferheld.de   Phone        +49  30  9487980  770   Fax                    +49  30  9487980  400  Lieferheld  GmbH  confiden2al.-­‐This  document  is  strictly  confiden2al  and  may  not  be  copied,  used,  made  available  and  its  contents  may  not  be  disclosed  to  third  par2es  without  our  prior  wri?en  permission   .de

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