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Vilebrequin x emakina-salesforce

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Partner Breakout with Emakina
La Place de la Marque dans l’Expérience e-Commerce Haut
de Gamme/Luxe with Anthony Lesueur, Directeur Digital – Vilebrequin
& Fabien Rochepault, Directeur Créatif – Emakina

Published in: Technology
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Vilebrequin x emakina-salesforce

  1. 1. E-COMMERCE - FASHION, COSMETIC & LUXURY
  2. 2. Luxury Mixing eCommerce & & Cust. XP
  3. 3. La Maison Vilebrequin
  4. 4. Past Future Product listings Disconnected identity Non synched MarComs External branded content All-in-One Luxury + brand Synched Coms Mobile 1st. Extra features
  5. 5. WHY?spend more money for a luxury product
  6. 6. THE BRANDis the main argument that confirms the product is worth the extra investment.
  7. 7. DESIRE REASON Heritage Emotion Spirit Quality Authenticity History Know-how Innovation Exclusivity Inspiration Reputation Service Status Stories
  8. 8. WHO?IS VILEBREQUIN
  9. 9. Luxury swimwear The brand Elegance, quality & made in-house, heritage
  10. 10. 70’s French Riviera Spirit The brand Sea, Sun & Fun Joy & Freedom
  11. 11. Family & Father and Son Concept The brand Transmitting pleasure, happiness and the value of life
  12. 12. Holiday feeling & Humoristic touch The brand Playful & colorful designs fresh and carefree environment
  13. 13. WHAT?IS VILEBREQUIN CORE DIFFERENTIATOR?
  14. 14. Luxury Linking Fun &
  15. 15. PRINTS Fun Creative Design Quality Playful Colorful In-house
  16. 16. DesignUX Content the brand APPROACH
  17. 17. InspireGuide Serve user centric APPROACH
  18. 18. THE NEW WEBSITE
  19. 19. IN-SESSION PERSONALISATION
  20. 20. SORTING RULES STRATEGY & EINSTEIN PREDICTIVE SORTING
  21. 21. MULTI INVENTORY LISTS – POS STOCK VISIBILITY
  22. 22. LANDING PAGES – BUILT TO WIN ON SEO – EASY TO SCALE
  23. 23. INVENT NEW WAYS TO BROWSE
  24. 24. Conversion rate Checkout drop Sales to x2 On track -40%+50% RESULTS
  25. 25. THE CONNECTED SHOPPER: A COMPLEX JOURNEY ​Many points of interactions ​Many ways to collect information ​Can buy at almost every moment ​Demands a great experience SEARCH MARKET-PLACE SOCIAL WEB STORE MOBILE WEARABLES MESSAGING APPLIANCES SOCIAL
  26. 26. THANK YOU!

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