FIND: Always be sourcing- Keep a contstant inflow of leads! Why? Leads are a way for you to talk to your potential customers. They are the ones who might buy and use your product so you need to learn all you can about these people and you can‘t know anything about them if you don‘t know who they are in the first place. Place your bet on content not ads so you inspire, inform and educate the early adopters of your product. When you give out free content, people are much warmer and will want to give you something in return… that could be an introductory phone call that could lead to a sales or in the least to some more customer insights. Leads are on of the best early investments you can make in your business – you are getting your product/ service in front of people who will actually buy it. Use your network for referrals Incentivize your customer to refer you Capture contact data whereever you can Nurture leads!
WIN: Know your customer- ask what they want and need, listen to what they have to say and then most importantly, remember this information and use it. Customers are creating more data than ever before. Unfortunately, most businesses don't take advantage of this insight. On average, less than 1% of this data is being used, meaning that companies aren't connected to their customers. Use all the information you can gather about the customer and leverage it to create personalized sales pitches and experiences, the right prmotions and services. It’s not about the size of the data set, it’s about how you use it. Start making data-driven decisions right from the start.
KEEP: Lastly, knowing your customer isn‘t enough – you also need to treat them right! It‘s the 21st century and the age of the internet, people won‘t put up with long wait times and lacking or inefficent customer service. They will stop using your product or service as there is always an alternative to your product or service. You have to treat your customers right to build brand advocates, which will be huge growth factor (as said before, your customer is your best sales man). Also provide them with a place where they can complain or praise you, otherwise it looks like their opinions don‘t matter to you. If you are on top of complaints and issues, you are not only taking control of the situation but you can also use it to your advantage and gain insights.
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Agenda for Today
Hear from our
BECOME A CUSTOMER
The Secret Sauce
Build a culture focused on creating happy & loyal customers
Tip #1 Tip #2 Tip #3
Blaze your trail.
November 6-9, 2017 | San Francisco, CA
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Tips for growing your business…
Tip #1: Strategy and Vision
Set the Vision Define Values The How? Identify Risk Measure KPI’s
Keys to Successful Growth
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New Technologies That Help SMEs
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