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Opening Keynote: “Customer Success Platform”

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Opening Keynote: “Customer Success Platform”
- Federico Della Casa – RVP Sales Italia
- Paolo Bergamo – VP Mobile e Salesforce1.

Published in: Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Opening Keynote: “Customer Success Platform”

  1. 1. Paolo Bergamo
 Vicepresidente - Salesforce CUSTOMER SUCCESS PLATFORM BENVENUTI NELLA CONNETTETEVI CON I VOSTRI CLIENTI IN UN MODO DEL TUTTO NUOVO
  2. 2. Safe Harbor Dichiarazione Safe Harbor ai sensi del Private Securities Litigation Reform Act (legge statunitense di riforma dei contenziosi relativi a titoli privati) del 1995. Questa presentazione può contenere dichiarazioni previsionali che possono comportare rischi, incertezze e supposizioni. Qualora tali incertezze dovessero concretizzarsi o qualora le supposizioni si rivelassero errate, i risultati di salesforce.com, inc. potrebbero differire sostanzialmente dai risultati espressi o implicati dalle dichiarazioni previsionali da noi formulate. Qualsiasi affermazione, a eccezione di quelle relative a fatti oggettivi, può considerarsi relativa al futuro, incluse proiezioni riguardanti la disponibilità di prodotti o servizi, l'aumento degli abbonati, gli utili, i ricavi o altri indicatori finanziari e qualsiasi affermazione concernente strategie o piani di gestione per operazioni future, opinioni, affermazioni relative a servizi o sviluppi tecnologici nuovi, previsti o aggiornati, nonché ai contratti con la clientela o all'utilizzo dei servizi della società.   I rischi e le incertezze di cui sopra comprendono, a titolo esemplificativo, i rischi associati allo sviluppo e alla fornitura di nuove funzionalità per il nostro servizio, ai nuovi prodotti e servizi, al nostro nuovo modello di business, alle nostre precedenti perdite d’esercizio, alle possibili fluttuazioni dei nostri risultati di gestione e del tasso di crescita, alle interruzioni o ritardi nel nostro servizio di hosting Web, alla violazione delle nostre misure di sicurezza, al risultato di qualsiasi vertenza, ai rischi correlati alle fusioni e acquisizioni concluse o possibili, all’immaturità del mercato in cui operiamo, alla nostra storia operativa relativamente limitata, alla nostra capacità di ampliare, conservare e motivare i nostri dipendenti e gestire la nostra crescita, alle nuove versioni del nostro servizio e alla proficua implementazione presso i clienti, alla nostra limitata esperienza nella rivendita di prodotti non reperibili su salesforce.com, nonché all’utilizzo e alla vendita a clienti di grandi imprese. Ulteriori informazioni sui fattori che potrebbero influenzare i risultati finanziari di salesforce.com, inc. sono incluse nella relazione annuale della società al modulo 10-K relativo all’ultimo anno fiscale e nella relazione trimestrale della società al modulo 10-Q relativo all’ultimo trimestre fiscale. Questi e altri documenti che contengono importanti informazioni divulgate sono disponibili alla sezione SEC Filings della sezione Informazioni per gli Investitori del nostro sito Web.   Qualsiasi servizio o funzionalità non rilasciati a cui si fa riferimento in questa o in altre presentazioni, comunicati stampa o documenti di carattere pubblico non sono al momento disponibili e potrebbero non essere forniti in tempo o non essere mai forniti. I clienti che acquistano i nostri servizi devono basare le loro decisioni di acquisto sulle funzionalità disponibili al momento. Salesforce.com, inc. non si assume alcun obbligo e non intende aggiornare tali dichiarazioni previsionali.
  3. 3. Programma 09:30 - 11:00 Relazione con Robin Fisher, Vicepresidente - Salesforce 11:00 - 11:45 Sessione dei partner con Changi Consulting, Cloud Concept e NSI 11:45 - 13:00 Pranzo e networking nel Cloud Expo KEYNOTE ROOM BREAKOUT ROOM 13:00 - 13:45 Aumenta le vendite più velocemente con Sales Cloud Best practice per l'implementazione di Salesforce - NSI 14:00 - 14:45 Service Cloud: Offrire il futuro dell’assistenza clienti di oggi Introduzione ai servizi di Salesforce Success Automazione del marketing con il concetto Pardot - Cloud 15:00 - 15:45 Marketing Cloud: il percorso diventa il valore aggiunto Il potere del mobile: crea un'app per la visita del sito del cliente tramite GPS in 
 45 min - Changi Consulting 16:00 - 16:45 Salesforce1 Platform: creazione rapida delle app e rapida crescita del business Il libro digitale sulle vendite Salesforce - Best practice di vendita 16:45 - 18:00 Accoglimento networking
  4. 4. L'azienda di software più apprezzata al mondo L'azienda leader più ammirata nel mondo del software Settima tra le migliori società per cui lavorare 2011 • 2012 • 2013 • 2014 La società più innovativa al mondo 4ANNI CONSECUTIVI! *Fonte: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, giugno 2014 L'azienda CRM numero 1 al mondo* Immagine FPO 16 anni di successo dei clienti
  5. 5. New Technology Model Multitenant cloud computing Fastest way to scale Fastest way to innovate Three releases a year Continuous improvement Security Availability Performance Needs localization
  6. 6. Scalable Metadata Platform Your Metadata Your UI Your Logic Your Objects Your Data Private & secure Protected customizations Single Code Base Automatic upgrades 46 major releases Your Apps and ISV Apps Apptus AnaplanDocusign
  7. 7. World’s Most Trusted Enterprise Cloud Trusted Security AwaysonAvailability Performance at Scale Enterprise Compliance Global Data Centers 11 Planned Global Data Centers 99.98% FY15 Availability 68%177B Q4 Transactions Y/Y Growth
  8. 8. World’s Most Trusted Enterprise Cloud 11 Planned Global Data Centers 99.98% FY15 Availability 68% YoYTransaction Growth 177B Q4 Transactions Trusted Security Alwayson Availability Performance at Scale Enterprise Compliance Global Data Centers 3B Transactions/Day Five Elements of Trust
  9. 9. Focused directly on our customer’s success New Business Model Subscription pricing model Global Customer Success team Broad ISV and SI ecosystem Service provider network
  10. 10. La sesta azienda di software più grande al mondo MOST INNOVATIVE COMPANY IN THE WORLD 2013 • 2014 • 2015 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 150k Clienti 16k Dipendenti $6.55B Fatturato atteso per il 2016 2011 • 2012 2013 • 2014
  11. 11. Modello 1-1-1 
 Adottato da 16 anni di donazioni +920.000 ore di servizio +85milionididollari di donazioni +25.000 organizzazioni no-profit sharethemodel.org 1% del tempo 1% del capitale netto 1% dei prodotti
  12. 12. Salesforce Foundation Video
  13. 13. LTE SNA Terminale Mainframe LAN/WAN Client Server Mobile Cloud Migliaia Milioni BilioniMiliardi di connessioni di interazioni con i clienti Connettetevi con i vostri clienti in un modo del tutto nuovo
  14. 14. SNA Terminale Mainframe LAN/WAN Client Server L’ascesa del 
 cliente connesso LTE Mobile Cloud Ridefinizione dell'interazione con il cliente Collaborazione Mobile Cloud Data Science Migliaia Milioni BilioniMiliardi di connessioni di interazioni con i clienti
  15. 15. 3 Addetti all'assistenza Clienti La tua azienda Il divario con i clienti 77% deiclienti
 noninteragiscecon leaziende Addetti alle 
 venditeEsperti di 
 mercato Fonte: Gallup nonconnessiconi prodottidell'azienda nonconnessiconi percorsideiclienti nonconnessida dispositivimobili
  16. 16. Qual è l'impatto dell'interazione? 23+ % aumentodeiricavi
 percliente Cliente coinvoltoFonte: Gallup Ilclientealcentro: UnesperienzaMobile Prodotticonnessi Esperienza1to1 Communities
  17. 17. 40% + 40% + 39% + 55% + 32% + Aumento
 delle vendite Soddisfazione
 dei clienti ROI del marketing Fidelizzazione
 dei clienti Implementazione 
 più rapida Percentuale media dei miglioramenti segnalati dai clienti di Salesforce La connessione con i clienti è sinonimo di successo
  18. 18. Diventa un’azienda focalizzata sul cliente Coinvolgete i clienti in un modo completamente nuovo. Sales Service Marketing CommunityApp Analytics LA CUSTOMER SUCCESS PLATFORM
  19. 19. La Customer Success Platform Servizi condivisi tra le applicazioni Infrastruttura cloud affidabile Dati 
 condivisi Workflow condivisi Report condivisi Collaborazione condivisa Identità condivisa API 
 condivise Servizi della Customer Success Platform AnalyticsCommunityMarketingServiceSales App
  20. 20. Sales 
 Una rivoluzione ! 5 miliardi di smartphone entro il 2017 Vendere in un modo completamente nuovo
  21. 21. 75 miliardi di prodotti connessi entro il 2020 Fornire assistenza in un modo completamente nuovo Customer Service 
 Una rivoluzione !
  22. 22. Crearepercorsi personalizzati Entrare sul mercato in un modo completamente nuovo Invia e- mail ProdottiMobile Web Community Collabora- zione Marketing 
 Una rivoluzione !
  23. 23. 2,3 miliardi di utenti social Interagire con le community in un mondo completamente nuovo Dipendenti Proprietari
 di case Collaboratori esterni Community 
 Una rivoluzione !
  24. 24. Tutte le aziende diventano aziende cloud Creazione veloce 
 di app mobili App
 Una rivoluzione !
  25. 25. Il 90% dei dati mondiali sono stati creati negli ultimi 2 anni Conoscere i vostri clienti in un mondo completamente nuovo Dati
 Una rivoluzione !
  26. 26. Federico Della Casa General Manager, Salesforce Italia
  27. 27. La Customer Success Platform in azione Analytics 
 per tutti Gestire la relazione con i clienti 
 in un mondo completamente nuovo Creare 
 app mobile velocemente
  28. 28. Stefano Gandolfi Head of Strategies and Marketing CIB Division
  29. 29. La Customer Success Platform in azione Analytics 
 per tutti Gestire la relazione con i clienti 
 in un mondo completamente nuovo Creare 
 app mobile velocemente
  30. 30. La vostra aziendaI vostri dati Il divario dei dati Addetti 
 all'assistenza Addetti alle 
 vendite Esperti Marketing
  31. 31. Wave: SalesforceAnalyticsCloud Analisi per tutti Mobile SocialSemplice analyticscloud
  32. 32. Salesforce Analytics Cloud espande l'ecosistema dei partner Aggiunta di altri 16 provider di informazioni leader e partner Partner di consulenza Provider di informazioni Partner ISV Partner di integrazione
  33. 33. Responsabile 
 globale delle relazioni Jack Stern GE Capital Customer Success Platform
  34. 34. Domenico Scarpa Senior Strategic Account Executive, Salesforce Italia
  35. 35. La Customer Success Platform in azione Analytics
 per tutti Gestire la relazione con i clienti 
 in un mondo completamente nuovo Creare 
 app mobile velocemente
  36. 36. I confini poco definiti tra vendite, assistenza e marketing Sales Service Marketing CommunityApp Analytics LA CUSTOMER SUCCESS PLATFORM
  37. 37. Vendereinmodopiù intelligenteconidispositivi mobili Fornireserviziai clientiinunmondo connesso Offrirepercorsi personalizzatiai clientipersonalizzati Interagireconclienti, partneredipendenti Connettetevi con i vostri clienti in un modo del tutto nuovo
  38. 38. Sales Cloud Vendite più intelligenti 
 Informazioni preziose Vendite più rapide 
 Nuove app per la produttività Vendite da qualsiasi luogo 
 Nuova applicazione Salesforce1 Mobile L'applicazione di vendita numero 1 al mondo
  39. 39. Salesforce Marketing Cloud L'applicazione di marketing numero 1 al mondo Creazione di percorsi personalizzati Contenuti personalizzati Connessioni senza confini Prodotti Partner Dipendenti Clienti
  40. 40. Service Cloud Assistenza più rapida 
 Da qualsiasi dispositivo, in qualunque momento e luogo Assistenza più intelligente 
 Moderna console per gli agenti Assistenza personalizzata 
 SOS mobile L'applicazione di assistenza numero 1 al mondo, reimmaginata
  41. 41. Vi presentiamo Community Cloud Interazione con clienti, partner e dipendenti Ottimizzato per i motori di ricerca Contenuti della community personalizzati Moderazione dei Feed nella nuova console Ottimizzazione della visualizzazione NUOVO
  42. 42. Lorenzo Cecchi Direttore Sistemi Informativi
  43. 43. Federico Della Casa General Manager, Salesforce Italia
  44. 44. La Customer Success Platform in azione Analytics 
 per tutti Gestire la relazione con i clienti 
 in un mondo completamente nuovo Creare 
 app mobile velocemente
  45. 45. Salesforce1 Platform Crea le applicazioni velocemente. Sviluppa il tuo business più velocemente. Dati analiticiCommunityMarketingAssistenzaVendita App Infrastruttura cloud fidata Force.com • Heroku • Wave Dati 
 condivisi Flusso di lavoro condiviso Creazione di rapporti condivisa Collaborazione condivisa Identità condivisa API 
 condivise Lightning Builder • Framework • ComponentiNUOVO Interfaccia utente di Lightning
  46. 46. Il nuovo mondo delle App 140 Miliardi Mobile app downloads 80% Delle Fortune 100 hanno App Mobile
  47. 47. Salesforce: # 1 Enterprise Cloud Platform as a Service Market Share#1 Enterprise Platform#1 MagicQuadrantfor ApplicationPlatformasaService March,2015 Analyst:YefimV.Natis This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document, which is available upon request from Salesforce. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  48. 48. Le principali aree di innovazione con Salesforce1 Platform IoT Connetti i tuoi prodotti Automatizza processi aziendali Costruisci Apps innovative per i clienti
  49. 49. I nostri clienti hanno costruito le loro App in diverse aree: Risorse umane Employee Collaboration Employee Intranet Employee Intranet 60 HR Apps + Intranet Operations Asset Management Product Lifecycle Management Inventory Management Field Services Marketing Digital Magazine Budgeting Marketing Collaboration Event Management
  50. 50. Il più grande Enterprise Application Store del mondo 2,700+ Apps 2.8+M Downloads 1.8M Sviluppatori
  51. 51. Connetti le tue applicazioni aziendali nel Cloud Manufacturing Sales HR Legal IT Marketing Service Back Office Customer & Partner Apps Legacy On-premise Geofencing Connected Product Retail app IT Exception Policy Legal Contract Tracking PTO IT Help Desk GovernanceSecurity Services Facilities Equipment InspectionMRP Supply Chain Mgmt ERP Oracle HR GL Clienteling HR Case Mgmt Inventory PPM
  52. 52. Presentazione di: AppExchange Store Builder Create il vostro app store personale basandovi sull'app aziendale numero uno Create un'esperienza personalizzata Offrite tutte le app a partner e clienti Espandete con applicazioni di terze parti
  53. 53. Create rapidamente app mobili con Salesforce1 Lightning Componenti di Lightning Interfaccia utente con creazione e personalizzazione rapide Framework di Lightning Componenti di rapido sviluppo Lightning Builder Applicazioni mobili di rapida creazione
  54. 54. Applicazioni mobili di rapida implementazione NUOVO Nuova applicazione Salesforce1 Mobile
  55. 55. Nuova interfaccia utente di Lightning Un'unica interfaccia utente per tutte le app Salesforce NUOVO
  56. 56. Roberto Ferrari General Manager
  57. 57. Grazie
  58. 58. Programma 11:00 - 11:30 Sessione dei partner 11:30 - 12:00 Pausa ed Expo dei partner 12:00 - 12:45 Salesforce1 Platform: il cammino più rapido per creare app connesse 12:45 - 13:45 Pranzo ed Expo dei partner 13:45 - 14:30 Sales Cloud: connettere i team per aumentare le vendite 14:30 - 15:15 Service Cloud: trasformare l'assistenza clienti 15:30 - 16:15 Marketing Cloud: rivoluzionare i percorsi dei clienti con il marketing 1:1 16:15 Cocktail conclusivo
  59. 59. Grazie ai nostri sponsor dell'evento! Diamond Gold: Platinum Plus: Titanium Platinum: Silver:
  60. 60. KEYNOTE ROOM BREAKOUT ROOM THEATRE 11:00 - 11:30 Pausa Caffè 11:30 - 11:50 Salesforce intervista Antonio Scala, Energy Efficiency Mass Market di Enel Energia e Claudio Arcudi, Managing Director di Accenture Agenda
  61. 61. KEYNOTE ROOM BREAKOUT ROOM THEATRE 11:50 - 13:10 Customer Testimonials:   Laura Favretti, Group Brand Identity Director e Cesare Mottola, CIO di Candy Hoover Group con Andrea Percio, Direttore Sales & Marketing di Atlantic Technologies   Pietro Guglielmi, CDO di AXA OneItaly con Federico Besana, Manager di Deloitte Digital   Fabrizio Casati, Chief Wholesale Officer di Fastweb con Giuseppe Mammola, Chief Executive Officer di New Energy   Filippo Fenoglio, ICT Manager Sales, Proposal and Estimating di Comau con Simona Berola, Partner di Arlanis Reply   Gabriele Raineri, CIO di GDF Suez con Lorenzo Coslovi, Chief Executive Officer di WebResults 13:10 - 14:00 Pranzo 14:00 - 14:45 Sales Cloud: “Il modo più semplice e veloce per raggiungere i tuoi obbiettivi di vendita” Ezio Russo, AE Commercial Accenture & Vlocity: “Next Generation of Digital Transformations in Comms” Investimenti di Accenture con SFDC e Vlocity per la nuova generazione di soluzioni verticali nel mercato del Communication & Media Deloitte Digital: “Engaging customers on their terms: Un nuovo paradigma per banche e assicurazioni” BankApp and FastConnect – Gli acceleratori di Deloitte Digital per banche e assicurazioni
  62. 62. KEYNOTE ROOM BREAKOUT ROOM THEATRE 14:55 – 15:40 Service Cloud: “Il servizio clienti nell’era digital, social, mobile” Domenico Rossi, SAM Enterprise Informatica e TEN Tecnologie & Networking: “Clienteling in-store e vista del Cliente a 360°: la Customer Experience del futuro” Deloitte Digital: “Omni-channel Customer Experience: sfide e opportunità per le aziende di Telecomunicazioni e Media” La ricetta di Deloitte Digital e Vlocity per realizzare la miglior Customer Experience nell’Industry 15:40 - 16:15 Pausa Caffè 16:15 – 17:00 Marketing Cloud: “The Journey is the reward” Andrea Buffoni, SAE Marketing Cloud Fabio Caldonazzo, SD Enterprise Market Salesforce Best Practice: “La ricetta del successo di Salesforce” Roberto Marzo, Director Sales strategy Salesforce1 Platform: “Costruisci la tua mobile app in 30 minuti” Giuseppe Bellino, SAE Platform 17:10 – 17:55 Analytics: “Il futuro del Big Data” Giovanni Crispino, Manager Emerging & SBS Salesforce Customer Success: “7 dritte per gli amministratori” Fabio Lullia, Sr. Success Engagement Manager Hannele Anita Piipari, Customer Success Manager Salesforce1 Platform: “Costruisci la tua HR app in 30 minuti” Giuseppe Bellino, SAE Platform 18:00 - 19:00 Closing Cocktail
  63. 63. Vendita Assistenza Marketing CommunityApp LA CUSTOMER SUCCESS PLATFORM

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