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Keynote Essentials Milano 2016

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Sessione di Keynote di apertura all'Essentials Milano 2016

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Keynote Essentials Milano 2016

  1. 1. Benvenuti nell’Era del cliente Paolo Bergamo Senior Vice President @pbergamo Federico Della Casa Country Leader, Italy
  2. 2. Software
  3. 3. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  4. 4. Salesforce: la quarta società di software aziendale più grande 
 al mondo quest'anno 2011 • 2012 2013 • 2014 
 2015 Aziende più innovative nel mondo Quarta società di software più grande sulla base della stima complessiva degli analisti per i ricavi dell'anno fiscale 2017. Indicazioni fiscali di Salesforce per il 2017 fornite il 18 novembre 2015: "si prevede che i ricavi per l'intero anno fiscale 2017 della società si aggireranno tra circa $ 8 miliardi e $ 8,1 miliardi". FY16 dipendenti FY16 fatturato $6.67B 20K 2013 • 2014 2015 • 2016 2008 • 2009 • 2010 2011 • 2012 • 2013 2014 • 2015 • 2016
  5. 5. Nuovo modello tecnologico 70% time to market ridotto Innovazione. Non infrastruttura. Cloud computing Multi-tenant Adattabile alle esigenze del tuo business Piattaforma di metadati scalabile Il Cloud aziendale più affidabile Sicurezza | Disponibilità | Prestazioni
  6. 6. Nuovo modello di business Subscription pricing Customer Success Group Un vasto Ecosistema Incentrato sul successo dei clienti incremento del fatturato dei clienti + 37%
  7. 7. pledge1percent.org 1.3M+ Ore di servizio1% Tempo $115M+ Donazioni1% Capitale 28K+ Organizzazioni non profit 1% Prodotto $250M Prodotti donati Nuovo modello filantropico Modello 1-1-1 500+ Società che donano 1%
  8. 8. Information and Knowledge Manager Andy Lintern
  9. 9. “Niente è più importante della fiducia e del successo di ciascun cliente.” 
 - Keith Block Vice Chairman, President e COO “La nostra piattaforma cloud e i nostri tempi rapidi di rilascio ispirano l'innovazione per 
 le aziende di ogni dimensione.” 
 - Parker Harris Co-Founder “La nostra Customer Success Platform 
 accelera la crescita 
 di ciascun cliente.” 
 - Alex Dayon President e Chief Product Officer “Il business di ogni business è quello di migliorare la condizione del mondo” 
 - Marc Benioff Chairman e CEO I nostri valori fondamentali
  10. 10. IoT Data
 Science Social Mobile Cloud Miliardi di connessioni Trilioni di connessioni MilioniMigliaia L’Era del cliente Tutto e tutti ora sono connessi LAN/WAN Client Server SNA Mainframe Terminale
  11. 11. Connettiti con i tuoi clienti in un modo completamente nuovo App e Prodotti connessi Dipendenti connessi Partner connessi Communities connesse 20% Incremento cross sales
  12. 12. Gestisci il tuo business dal telefono di smartphone entro il 2020 6B+
  13. 13. Crea esperienze esclusive per i tuoi clienti Relazioni di lungo periodo
  14. 14. Esperienza del cliente prima della nascita Esperienze digitali e fisiche personalizzate 3 mesi 6 mesi 9 mesi Crea esperienze esclusive per i tuoi clienti Relazioni di lungo periodo
  15. 15. dei dati mondiali 
 sono stati creati
 negli ultimi 12 mesi 90% Tutto e tutti sono più smart Aumenta l’efficacia nel gestire i tuoi clienti Analisi predittive Machine learning Intelligenza artificiale
  16. 16. La tua azienda I tuoi clienti Il divario tra dei dati dei clienti è stato analizzato 1< % 77%dei clienti non è realmente legato alle aziende
  17. 17. Diventa una Customer Company IoTIoT Connettiti con i tuoi clienti
 in un modo completamente nuovo. Gestisci il tuo business dal telefono. Crea esperienze esclusive per i tuoi clienti. Aumenta l’efficacia nel gestire i tuoi clienti.
  18. 18. IoTIoT Leader nel CRM App Cloud Community Cloud Marketing Cloud Service Cloud Sales
 Cloud Gartner non sostiene nessun fornitore, prodotto o servizio in particolare presente nelle sue pubblicazioni di ricerca, né intende suggerire agli utenti di tecnologia di rivolgersi esclusivamente ai fornitori con le valutazioni più alte. Le pubblicazioni di ricerca 
 di Gartner sono costituite dalle opinioni dell’organizzazione di ricerca di Gartner e non sono da intendersi come affermazioni 
 di fatto. Gartner non riconosce alcun tipo di garanzia, esplicita o implicita rispetto alla sua ricerca, incluse garanzie 
 di commerciabilità o idoneità a uno scopo particolare.
 
 I documenti Gartner sono disponibili su richiesta presso Salesforce. Leader nel Magic Quadrant per la Sales Force Automation Gartner, "Magic Quadrant for Sales Force Automation" (Magic Quadrant per Sales Force Automation) Rob DeSisto, Tad Travis, 09/07/15 #1 per quota di mercato nella Sales Automation, 2014 I015 Worldwide Semiannual Software Tracker (Analisi dei software semestrale a livello mondiale) di IDC, giugno 2015 7 applicazioni leader del settore 1 piattaforma #1 per quota di mercato nelle applicazioni per l'assistenza clienti, 2014 Leader nel Magic Quadrant per CRM Customer Engagement Center Gartner, "Magic Quadrant for the CRM Engagement Center" (Magic Quadrant per CRM Engagement Center) Michael Maoz, Jim Davies, 27/04/15 Worldwide Semiannual Software Tracker (Analisi dei software semestrale a livello mondiale) di IDC, giugno 2015 Leader nel Magic Quadrant per i portali orizzontali Gartner, "Magic Quadrant for Horizontal Portals" (Magic Quadrant per i portali orizzontali) Jim Murphy, Gene Phifer, Gavin Tay, 11/09/15 Il leader del Magic Quadrant per Application Platform as a Service aziendali Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" 
 (Magic Quadrant per Application Platform as a Service aziendali a livello mondiale) Natis, et al. 24/03/15 Leader nel Magic Quadrant per i Digital Marketing Hub Gartner, "Magic Quadrant for Digital Marketing Hubs"(Magic Quadrant per i Digital Marketing Hub) Andrew Frank et al., 05/01/16
  19. 19. Carlo Capalbo CIO
  20. 20. Giovanni Crispino Sales Director
  21. 21. Connettiti con i tuoi clienti
 in un modo completamente nuovo. Gestisci il tuo business dal telefono. Crea esperienze esclusive per i tuoi clienti. Aumenta l’efficacia nel gestire i tuoi clienti.
  22. 22. Customers 90K Salesforce1 Users 1M+ Partner Components 55+Experience • Builder • Ecosystem
  23. 23. Catherine Holton Account Executive Vendi come ti piace Piattaforma di Lightning ed Ecosistema Vendi in modo più veloce Integrazioni di Salesforce SteelBrick e Microsoft Vendi in modo più efficace SalesforceIQ e Sales Wave Analytics Vendi da qualsiasi luogo App Mobile Salesforce1 Applicazione per le vendite #1 Sales Cloud Lightning di incremento di ricavi + 37%
  24. 24. Salesforce SteelBrick CPQ Quote-to-Cash con esperienza Lightning Preventivi di vendita accurati Crea con facilità le tue offerte di vendita Proposte rapide e personalizzate Crea offerte partendo da semplici template Processo Quote-to-Cash automatizzato Migliora il percorso dall'acquisizione 
 dei lead ai ricavi NUOVO di tempo risparmiato + 80% Introducing:
  25. 25. Collega qualsiasi dato a qualsiasi utente Piattaforma Wave Le risposte veloci che cerchi App Sales Wave e Service Wave Agisci immediatamente Wave Actions in Salesforce Prendi decisioni ovunque ti trovi Wave Mobile Piattaforma leader di analisi dei dati Analytics Cloud Brook Colangelo EVP & CTO + 48% di velocità nel processo decisionale
  26. 26. Powered by Thunder IoT Cloud Registrare eventi da qualsiasi dispositivo Costruire una logica in tempo reale efficace Coinvolgere in modo proattivo e personalizzato
  27. 27. Sviluppo veloce per tutti Lightning App Builder e Process Builder Esperienza innovativa per gli sviluppatori Heroku Enterprise e Lightning Design System Ecosistema aziendale #1 AppExchange e componenti Lightning Affidabilità, scalabilità e connettività Salesforce Shield, Connect e Thunder App Cloud Lightning Mike Anderson CIO Piattaforma di sviluppo cloud #1 + 55% di velocità nell’implementazione
  28. 28. Nicola Lalla Senior Manager, Solution Engineering Stefano Pagnoncelli Principal Solution Engineer
  29. 29. Demo
  30. 30. Mimma Altieri European CRM LeaderSoftware
  31. 31. Ezio Russo Regional Vice President Sales
  32. 32. Crea esperienze esclusive per i tuoi clienti. Aumenta l’efficacia nel gestire i tuoi clienti. Gestisci il tuo business dal telefono. Connettiti con i tuoi clienti in un modo completamente nuovo.
  33. 33. Carlson Choi VP, Digital Initiatives Applicazione di marketing #1 Marketing Cloud 1 to 1 customer journeys Journey Builder Multi canale e multi device Email, mobile, social, pubblicità, web & IoT Marketing predittivo Customer journeys predittivi CRM in tempo reale Esperienza coerente tra marketing, vendite, assistenza clienti + 43% marketing ROI
  34. 34. Applicazione #1 per l'assistenza clienti Service Cloud Lightning Assistenza clienti connessa Piattaforma Lightning ed Ecosistema Assistenza clienti più veloce Lightning Service Console e supporto su tutti i canali Assistenza clienti più efficace Service Wave Analytics Assistenza clienti personalizzata Assistenza clienti per applicazioni con SOS 
 e Field Service Lightning - 30% di costi di assistenza clienti Jodi Truss Manager, Subscriber Relationship Marketing
  35. 35. Connetti l'intera forza lavoro Strumenti per agenti, dispatcher e tecnici sul campo Pianificazione e assegnazione efficace Pianificazione automatizzata basata 
 su competenze, disponibilità e geolocalizzazione Gestisci il lavoro in tempo reale Aggiornamenti su ordini di lavoro e richieste 
 di modifiche su qualsiasi dispositivo Introducing: Field Service Lightning Ora disponibile + 48% di velocità nella risoluzione dei casi NUOVO
  36. 36. Connessione ai processi aziendali Piattaforma per file, anagrafiche e dati Connessione più veloce Lightning Community Builder e Template per le community Connessione più intelligente Contenuto e suggerimenti personalizzati Connessione ovunque ti trovi Esperienza mobile avanzata e personalizzata Sami Kamengar Marketing Director Piattaforma #1 per le community Community Cloud + 45% di fidelizzazione dei clienti
  37. 37. Demo
  38. 38. Le nuove Salesforce Apps per settore Costruite con Lightning Relazioni con i pazienti, non solo cartelle cliniche Aumenta l’efficacia dei tuoi promotori finanziari Mike Capelle
 Chief Strategy Officer Kristin Chu
 Deputy Director NUOVO
  39. 39. Offline for Salesforce1 Mobile iOS & Android | View, Create & Edit NEW Omni-channel Supervisor Real-time Supervisor View, Operational Alerts NEW Marketing Mobile App Journey Performance & Analytics NEW Files Connect for Box Box in Salesforce1, Box Files in Salesforce NEW Wave Notifications & Maps
 Automatic Alerts & Triggers, Geospatial Mapping NEW Mobile Two-factor Authentication Identity Verification & Single Sign-on NEW 150+ nuove funzionalitàIoTIoT Coming Soon Estate ’16 Major Release 50th Live Giugno 2016 Including
  40. 40. Grazia Campanile Global Retail Marketing
  41. 41. Grazie ai nostri Partner Platinum Diamond Emerald Gold
  42. 42. Agenda-SessioniBreakout Sessioni di Prodotto Keynote Room 13:30 - 14:15 Sales e Analytics Cloud: “Come diventare un Top Performer nelle vendite” • Ezio Russo, Regional Vice President Sales di Salesforce • Beatrice Boldrini, Head of Customer Centricity IT Program di Prysmian Group 14:25 - 15:10 Service e IoT Cloud: “Estendi il tuo CRM al mondo delle cose” • Domenico Rossi, SAM Enterprise di Salesforce • Armida Gigante, Customer Operation Manager di Nexive 15:10 - 15:40 Pausa caffè 15:40 - 16:25 App Cloud: “Costruisci in modo veloce e semplice nuove applicazioni per il tuo business” • Nicola Lalla, Sr Manager Solution Engineer di Salesforce • Giordano Lo Porto, IT Director di Gessi Spa 16:35 - 17:20 Marketing Cloud: “L’Alba del Digital Marketer” • Andrea Buffoni, Sr Account Executive e Vanessa Lucia, Account Executive di Salesforce • XXXX di YYYY
  43. 43. Sessioni di Settore Industry Room 13:30 - 14:15 Financial Services in collaborazione con Deloitte Digital: • Filippo Arena, Sr Strategic Account Manager di Salesforce • Gianluca Loparco, Partner e Federico Besana, Sr Manager di Deloitte Digital 14:25 - 15:10 Energy & Utilities in collaborazione con Accenture: • Vanessa Fortarezza, Sr Strategic Account Manager di Salesforce • Marco Giacomelli, Managing Director Energy Consumer Business Service Lead ICEG di Accenture con Marco Percio, Manager di Accenture Technology 15:10 - 15:40 Pausa caffè 15:40 - 16:25 Communications in collaborazione con Vlocity: • Domenico Scarpa, Strategic Account Manager di Salesforce • Gabriele Scarponi, CIO di SKY Italia con Marco Lapiccirella, Sales Director di Vlocity 16:35 - 17:20 Manufacturing in collaborazione con Atlantic Technologies: • Stefano Pagnoncelli, Principal Solution Engineer, Eva Mengoli, Sr Account Executive ed Enrico Martinello, Sr Account Executive di Salesforce • Giovanni Bellucci, CIO con Claudia Taddei, CRM Manager di Biesse con Andrea Gattia, Vice President CRM Solutions e Valerio Noè, CRM Solutions Manager di Atlantic Technologies Agenda-SessioniBreakout
  44. 44. Sessioni di SMB SMB Room 13:30 - 14:15 “Far crescere più velocemente la tua piccola impresa” • Giovanni Crispino, Sales Director di Salesforce 14:25 - 15:10 “Connettere Clienti e Partners alla Propria Strategia di Business” • Mirko Spinelli , Account Executive di Salesforce • Andrea Torricella, Innovation & Delivery Manager di Eudaimon con Stefano Gurciullo, Partner di Ten Group 15:10 - 15:40 Pausa caffè 15:40 - 16:25 “Il nuovo modello di vendita B2B con Automazione Marketing per grandi risultati” • Ruben Assandri, Sr Account Executive e Diego La Rocca, Account Executive di Salesforce • Mimma Altieri, European CRM Leader di Talentia 16:35 - 17:20 Start up Interview: “Salesforce come acceleratore” • Marco Visibelli, CEO di Kuldat - Giovanni Ratti, CIO di Ratti Auto - Fabio Salvatore, Responsabile Marketing di YouGo con Simone Seri, Account Executive di Salesforce Agenda-SessioniBreakout
  45. 45. Customer Success Theatre Teatro 13:30 - 14:00 Come migliorare la vostra “Adoption” • Fabio Lullia, Sr Manager, Success Engagement di Salesforce 14:00 - 14:30 “L'amministrazione di Salesforce: le basi per il successo” • Daniele Dominici , Senior Principal Success Architect di Salesforce 14:30 - 15:00 “Salesforce Governance in pillole” • Maxime Pommereau , Customer Success Director di Salesforce 15:10 - 15:40 Pausa caffè 15:45 - 16:15 “Gestione del cambiamento, best practice” • Gianluca Del Buono, Program Architect di Salesforce 16:15 - 16:45 “Introduzione alla Salesforce Community” • Laura Mattana, Success Manager di Salesforce 16:45 - 17:15 “Il segreto del successo di un progetto strategico” • Nicola Attolico, Program Architect di Salesforce Agenda-SessioniBreakout
  46. 46. Il modo divertente 
 e semplice per 
 imparare subito 
 a usare Salesforce Visita la Developer zone Trailhead trailhead.salesforce.com
  47. 47. thank y u

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