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Salesforce
Marketing Cloud
Jose Yáñez
Marketing Cloud
The Dawn of the Digital Marketer
@jose_yanez
jyanez@salesforce.com
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-lo...
#1 Marketing Application
1 to 1 customer journeys
Connect every interaction
Precision marketing
Predict and personalize co...
The Rise of the Connected Customer
Redefining customer engagement
Cloud: Scale, performance,
and real-time access
Social: ...
Customer Success Platform
The Salesforce Marketing Cloud
Audience ContentPersonalization
The Salesforce Marketing Cloud
Ads
Web
Email
Mobile Social Group
Messaging
Apps
Service
Sales
Community
Audience ContentPe...
Ads
Web
Email
Mobile Social Group
Messaging
Apps
Service
Sales
Community
Audience ContentPersonalization
Customer Journey
...
Engage at Every Step of the Customer Success Journey
Ads Web Email Mobile Social Group
Messaging
Apps Sales Service Commun...
Advocate
Engage
Onboard
Acquire
Sell
Engage at Every Step of the Customer Success Journey
The Customer Success Journey
McDonald’s Increases Acquisition
with Personalized Advertising
TV & mass media Personalized
media at scale
Advertising
Leverage your CRM data for ad targeting and optimization
Social & Mobile Ads
Securely reach real audiences
acr...
Facebook Ad
Advertising
Email Mobile Ad
Leverage your CRM data for ad targeting and optimization
The Customer Success Journey
The Customer Success Journey
Precor Sells More with Marketing Automation
Campaigns
not aligned
with sales
Pipeline
generators
Pardot: B2B Marketing Automation at Precor
Marketing helps teams sell
Generate and prioritize quality
leads for gyms
Grow ...
The Customer Success Journey
Mattel Onboards Customers with 1 to 1 Journeys
Offline anonymous users Online, known users
Journey Builder: 1 to 1 Customer Journeys at Mattel
Powering connected experiences with email, mobile, web, and ads
Map th...
The Customer Success Journey
Room&Board Engages Customers on
Every Step of Their Journey
Disconnected episodic
experiences
Holistic customer
relationsh...
Predictive Intelligence: Personalization
at Room&Board
“Complete your room” journey
Web Tagging
Track anonymous and known
...
The Customer Success Journey
AT&T Drives Advocacy with Social Media
Siloed social Integrated Marketing,
Sales, and Service
Social Studio: Social Media Marketing
Turn every customer into an advocate
Listen to all brand and
product mentions
Route ...
Marketing Cloud Connect
Create a 1 to 1 customer journey across the entire Customer Success Platform
Build Journeys for Ev...
The Digital Marketing
Event of the Year
Atlanta, GA | May 10th - 12th, 2016
Announcing
thank y u
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
DF2U Madrid. Marketing Cloud. José Yáñez
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DF2U Madrid. Marketing Cloud. José Yáñez

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This event took place in Eurostar Madrid on Nov 24th

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DF2U Madrid. Marketing Cloud. José Yáñez

  1. 1. Salesforce Marketing Cloud Jose Yáñez Marketing Cloud The Dawn of the Digital Marketer @jose_yanez jyanez@salesforce.com
  2. 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Forward-Looking Statement
  3. 3. #1 Marketing Application 1 to 1 customer journeys Connect every interaction Precision marketing Predict and personalize content Every channel, every device Email, mobile, social, ads, and web
  4. 4. The Rise of the Connected Customer Redefining customer engagement Cloud: Scale, performance, and real-time access Social: New places to meet our customers Mobile: Always-on, always- connected experiences Data Science: Relevant and personalized interactions IoT: Connected sensors, beacons, devices, and apps
  5. 5. Customer Success Platform
  6. 6. The Salesforce Marketing Cloud Audience ContentPersonalization
  7. 7. The Salesforce Marketing Cloud Ads Web Email Mobile Social Group Messaging Apps Service Sales Community Audience ContentPersonalization
  8. 8. Ads Web Email Mobile Social Group Messaging Apps Service Sales Community Audience ContentPersonalization Customer Journey The Salesforce Marketing Cloud
  9. 9. Engage at Every Step of the Customer Success Journey Ads Web Email Mobile Social Group Messaging Apps Sales Service Community
  10. 10. Advocate Engage Onboard Acquire Sell Engage at Every Step of the Customer Success Journey
  11. 11. The Customer Success Journey
  12. 12. McDonald’s Increases Acquisition with Personalized Advertising TV & mass media Personalized media at scale
  13. 13. Advertising Leverage your CRM data for ad targeting and optimization Social & Mobile Ads Securely reach real audiences across devices Integrated with Journey Builder 1 to 1 interactions across channels Display Ad Networks Reach your customers anywhere
  14. 14. Facebook Ad Advertising Email Mobile Ad Leverage your CRM data for ad targeting and optimization
  15. 15. The Customer Success Journey
  16. 16. The Customer Success Journey
  17. 17. Precor Sells More with Marketing Automation Campaigns not aligned with sales Pipeline generators
  18. 18. Pardot: B2B Marketing Automation at Precor Marketing helps teams sell Generate and prioritize quality leads for gyms Grow sales pipeline by improving lead quality Calculate marketing ROI by connecting campaigns to sales Integrated with Sales Cloud
  19. 19. The Customer Success Journey
  20. 20. Mattel Onboards Customers with 1 to 1 Journeys Offline anonymous users Online, known users
  21. 21. Journey Builder: 1 to 1 Customer Journeys at Mattel Powering connected experiences with email, mobile, web, and ads Map the shopper and user journey Drive mobile app downloads Connect physical toy to digital experience Drive adoption and use of toys
  22. 22. The Customer Success Journey
  23. 23. Room&Board Engages Customers on Every Step of Their Journey Disconnected episodic experiences Holistic customer relationships
  24. 24. Predictive Intelligence: Personalization at Room&Board “Complete your room” journey Web Tagging Track anonymous and known web browsing behavior Predictive Algorithms Personalize product recommendations Native Content Blocks Drag and drop predictive content in Editor
  25. 25. The Customer Success Journey
  26. 26. AT&T Drives Advocacy with Social Media Siloed social Integrated Marketing, Sales, and Service
  27. 27. Social Studio: Social Media Marketing Turn every customer into an advocate Listen to all brand and product mentions Route posts to the right business group Participate in every relevant conversation Solve customer service issues
  28. 28. Marketing Cloud Connect Create a 1 to 1 customer journey across the entire Customer Success Platform Build Journeys for Every Cloud Sales journeys, service journeys, any journey Point and Click Integration Integrate in just a few clicks Continuous Data Sync Keep any standard or custom objects synchronized with Marketing Cloud Email Social Advertising Website Mobile Devices
  29. 29. The Digital Marketing Event of the Year Atlanta, GA | May 10th - 12th, 2016 Announcing
  30. 30. thank y u

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