Managing Your DataDan SmithPrincipal Consultant, Go To Market Sales
Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain...
About Dan Smith§  Professional summary§  Connect history
Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
Starting Point Sources
Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
Connect Data
Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
A better pair than Progressiveand the Great OutdoorsConnect and LinkedIn
MASSIVE HEADACHE!Under-Represented Industries§  What did I do?
Leverage Tools in Combination+Does the data match?
Leverage Tools in Combination§  Connect and LinkedIn§  OutWit Hub and Contact Capture§  Constant Contact and Email
Leverage Tools in Combination§  Connect and LinkedIn§  OutWit Hub and Contact Capture§  Constant Contact and Email+
Constant Contact Bounce Report§  Always verify a bounce report before submitting toConnect
Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
Correctaddress isjg1819@att.comInactive (Graveyard) Contacts
Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
Exclude “Data Offender” contributionsAccuracy Ratings
Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
Older data will have loweraccuracyLast Updated Date
Dan Smith415.335.9053danwsmith.linkedin@gmail.comhttp://www.linkedin.com/in/danwsmith
Upcoming SlideShare
Loading in …5
×

You Have Data, Now What? Managing Your Data by Dan Smith for @connectmembers

607 views

Published on

In today's Sales 2.0 world, a wealth of knowledge is readily at hand, and having the right skills and knowledge to leverage this resource is essential. How do you locate information, identify contacts of interest, filter good data from bad, and maintain accuracy of data over time? Learn about best practices you can share with your company.

Originally presented at the 4th Annual Data.com Connect Rainmaker Event in Las Vegas, NV. June, 2013.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
607
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

You Have Data, Now What? Managing Your Data by Dan Smith for @connectmembers

  1. 1. Managing Your DataDan SmithPrincipal Consultant, Go To Market Sales
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may containforward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or ifany of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historicalfact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or otherfinancial items and any statements regarding strategies or plans of management for future operations, statements ofbelief, any statements concerning new, planned, or upgraded services or technology developments and customercontracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, our new business model, our past operating losses, possible fluctuations inour operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment,our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers.Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in ourannual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents areavailable on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does notintend to update these forward-looking statements.
  3. 3. About Dan Smith§  Professional summary§  Connect history
  4. 4. Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
  5. 5. Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
  6. 6. Starting Point Sources
  7. 7. Building My Database§  Start from scratch with the right ingredients§  You, too, can do this from home§  Challenges
  8. 8. Connect Data
  9. 9. Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
  10. 10. Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
  11. 11. Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
  12. 12. Keeping Data Fresh§  Mass email to test§  Bounce reports§  Salesforce custom fields§  Cross reference validation
  13. 13. A better pair than Progressiveand the Great OutdoorsConnect and LinkedIn
  14. 14. MASSIVE HEADACHE!Under-Represented Industries§  What did I do?
  15. 15. Leverage Tools in Combination+Does the data match?
  16. 16. Leverage Tools in Combination§  Connect and LinkedIn§  OutWit Hub and Contact Capture§  Constant Contact and Email
  17. 17. Leverage Tools in Combination§  Connect and LinkedIn§  OutWit Hub and Contact Capture§  Constant Contact and Email+
  18. 18. Constant Contact Bounce Report§  Always verify a bounce report before submitting toConnect
  19. 19. Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
  20. 20. Correctaddress isjg1819@att.comInactive (Graveyard) Contacts
  21. 21. Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
  22. 22. Exclude “Data Offender” contributionsAccuracy Ratings
  23. 23. Tips to Help Manage Data Accuracy§  Inactive (Graveyard) contacts§  Accuracy ratings§  Last updated date
  24. 24. Older data will have loweraccuracyLast Updated Date
  25. 25. Dan Smith415.335.9053danwsmith.linkedin@gmail.comhttp://www.linkedin.com/in/danwsmith

×