Welcome to the Internet of Customers


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As presented at the UK & Ireland Salesforce1 Essentials Roadshow in the Summer of 2014.

See how you can connect your apps, devices, and customer data, all with one powerful Customer Platform designed for the new hyper-connected world of customers.

Please visit www.salesforce.com/uk/events to discover the latest events and webinars.

Published in: Internet, Technology, Business

Welcome to the Internet of Customers

  1. 1. W E L C O M E T O T H E 
 INTERNET OF CUSTOMERS Connect with your customers in a whole new way
  2. 2. Safe Harbour Safe harbour statement under the Private Securities Litigation Reform Act of 1995: ! This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialise or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. ! The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilisation and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. ! Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. !
  3. 3. THANK YOU 9 UK User Groups User Groups: North England Bristol Scotland Ireland Nonprofits Developer Groups: London Bristol Leeds Birmingham success.salesforce.com
  4. 4. #1 in CRM, Cloud, Innovation & Ecosystem World’s Most 
 Innovative Company 2011, 2012, 2013 Enterprise Cloud Computing 
 Market Share Leader** #1 Enterprise, MidMarket & 
 Small Business InnovationLeadership Culture Process & Service
 Innovation Gartner: Market Share Leader for CRM Software Spending,
 Total Software Revenue Worldwide, 2013
 Ecosystem 2,000+ Apps 1.5M Developers 2M+ Installs
  5. 5. 1% Time 
 Product 624,000+ Hours Service $65M+ Grants 22,000+ Nonprofit 
 Organisations 1/1/1 Model 
 Adopted by
  6. 6. 37% Growth Driven by Customer Success 42% growth in Europe Q1 FY08 Q1 FY11 Q1 FY15 $1.23B FY15 Revenue
 Guidance $5.3B FY15 Q1 Revenue
  7. 7. Doubling Down in the UK Now #1 CRM Market Share UK Data Centre Coming Soon
  8. 8. Third Wave of Computing: “Internet of Things” LAN/WAN
 Millions SNA
 Thousands Social . Mobile . Cloud . Connected
 75 Billion Connected “Things” LTE

  9. 9. thing app device product Behind every is a customer. email tweet post thing
  10. 10. W E L C O M E T O T H E 
 INTERNET OF CUSTOMERS Connect with your customers in a whole new way
  11. 11. 75Bconnected
 by 2020 1Tconnected
 sensors 5B smartphones
 by 2017 Cloud 4.5Baggregated 
 users Mobile Connected Run Your Life From Your Phone Social Cloud Dashboard 
 to our lives
  12. 12. Connect With Customers in a Whole New Way Connected Customers Connected PartnersConnected Employees Connected Communities Connected Apps & Products Service Marketing Sales
  13. 13. Create a 1:1 Journey for Each Customer ! Customers ! Employees Web Store Community ! Partners EmailSocialMobileProduct ! Experiences Gym Connected Connected Connected Connected
  14. 14. How will you reach the Internet of Customers?
  15. 15. A customer platform for 
 the Internet of Customers. Introducing:
  16. 16. Salesforce1: The Fastest Path to the Internet of Customers Connect with your
 customers in a 
 whole new way Sales Cloud Service Cloud Platform Communities Run your business 
 from your phone Mobile App & Platform Create 1:1 Journey for 
 Each Customer
  17. 17. Employees Partners Admins & Developers Your Customers Salesforce1: A New App & Platform for Everyone
  18. 18. Employees: Run Your Business From Your Phone NEW Salesforce1 App Salesforce1 Download Salesforce1 
 Mobile App Every Employee can...! Engage Leads & Contacts Drive Productivity Grow Revenue Increase Customer Satisfaction Innovate Quickly NEW with 
 Summer 14 World’s Largest
 Enterprise App Ecosystem World’s Most Connected
 Enterprise App
  19. 19. Partners: The Largest Enterprise Cloud Ecosystem Goes Mobile 200% Growth in 
 UK ISVs Docusign LinkedIn TAS Group Concur Evernote Apttus Box FileBoard Kenandy HP eVariant BMCFinancialForce ServiceMax WorkdayDropbox ScanBizCard Xactly Elton InsideSales Introhive DataHug Bizable MapAnything
  20. 20. 1.5MDevelopers Custom
 Branding Mobile
 Administration Customise Build any user 
 interface with 
 Visualforce1 Build Connect 10X more API functionality Admins & Developers: Customise, Connect & Build with New Platform Tools Text
  21. 21. Customers: Connect With Customers in a Whole New Way Heroku ExactTarget Fuel Build engaging 
 customer apps Build 1:1 customer journeys NEW Connected 
 Customer App Package Connect your customer apps with your business process.
  22. 22. Cloud . Social . Mobile . Connected Salesforce1 Communities Salesforce1 Mobile App 
 Salesforce1 Platform Services & APIs force.com Heroku1 ExactTarget Fuel A New Customer Platform for the Future Sales Cloud Service Cloud ExactTarget
 Marketing Cloud AppExchange Custom
 Apps Customers Multi-tenant Infrastructure
  23. 23. Sales Cloud Service Cloud Platform Communities Connect with your customers 
 in a whole new way
  24. 24. 40%+ Customer
 Satisfaction Helping Our Customers Succeed Across All Metrics Source: Salesforce.com Customer Relationship Survey conducted March 2014, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary. 32%+ Increase in
 Sales Revenue 52%+ Faster 
  25. 25. Salesforce1: The Customer Platform Connect with Your Customers in a Whole New Way Serve customers anytime, anywhere Sell as a team, from anywhere Build custom mobile apps Engage customers, partners, employees & products via communities
  26. 26. The Customer Platform for 1:1 Journeys
  27. 27. Marketers are leading the Internet of Customers.
  28. 28. Internet of Customers is Changing Marketing Forever Fragmented 1:Many Untargeted Seamless 1:1 Journeys
  29. 29. Email Mobile Social Web Data &
 Analytics Marketing
 Automation The Customer Platform for 1:1 Journeys Fuel
  30. 30. The Customer Platform for 1:1 Journeys Build a single view of your customers Manage the customer journey Deliver personalised content on every channel
 Top 3 Marketing Goals:
  31. 31. W E L C O M E T O T H E 
 INTERNET OF CUSTOMERS Connect with your customers in a whole new way