Webinar - Small and Medium Business: Using Salesforce to grow and succeed

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Small and medium-sized Salesforce customers are outpacing their competition using cloud, mobile, and social technologies. Join our webinar and hear how companies like yours are bringing together Sales and Marketing Automation in one place to optimise lead generation, improve return on investment and grow their business.

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  • Purchasing decision should be made based on current technology.
  • Our growth is driven by our customer successWe would like to thank you our customers for driving our success
  • Customers contact sales reps when they’ve completed 60%of the purchase decision processIdentify Engaged ProspectsQualify ThemRoute Engaged Leads to SalesNurture Early Stage Prospects
  • Identify Engaged ProspectsQualify ThemRoute Engaged Leads to SalesNurture Early Stage Prospects
  • Are there any examples with dynamic content we can include visually?
  • The only question is are you ready to make the change? Are you ready to make that change for your customers? Customer Service: Are you ready to make that change in customer service? Can you serve customers everywhere? Example: Philips is building support directly into all their products, from MRI and Ultrasound machines to Light Bulbs. These connected products enable proactive service. (Philips Video: http://www.youtube.com/watch?v=b6ntEatqj3k)Sales: What about new ways to sell? Is your sales team 100% mobilized, do they have the ability to sell 1:1 from anywhere? Do your products know your customers and offer them the ability to buy more?Example: ADP is building mobile apps to connect their global sales organization: (ADP Video: http://www.youtube.com/watch?v=t8S8Zq8fRbE)Marketing: What about marketing? Are you delivering a consistent message on every channel? Encouraging loyalty and driving more sales?Example: Sony is connecting the ExactTarget Marketing Cloud to the Sony PlayStation product to deliver targeted and relevant communications: (Sony Playstation Video: http://www.youtube.com/watch?v=XnHBUuG-o18)
  • Webinar - Small and Medium Business: Using Salesforce to grow and succeed

    1. 1. Sales and Marketing Automation Better Together This webinar will start at 11:00 AM AEST Derek Grant & David Pengelly VP of Sales Senior Sales Engineer @derekgrant @tinmut
    2. 2. Speakers Derek Grant (@derekgrant) VP of sales David Pengelley (@tinmut) Senior Sales Engineer, salesforce.com Chip Kariyawasam Account Executive
    3. 3. Listening and asking questions • Audio will be automatically streamed through your computer speakers • You can also listen via your phone. Please see the webinar panel for instructions. • Webinar recording will be made available post event The Questions Panel • Type your question in the space at the bottom • Click on “Send” Type your question here
    4. 4. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.
    5. 5. #1 in Cloud Computing and CRM #1 Sales, Service, Marketing Product #1 Cloud Computing Market Share #1 Innovation 2011, 2012, 2013 #1 Salesforce: World’s #1 CRM
    6. 6. 36%+ Growth Driven by Customer Success $1.08 BILLION FY14Q3 Revenue Q12008 Q1 2011 Q3 2013
    7. 7. +39% Decrease IT Costs +36% Customer Satisfaction +35% Sales Productivity SMBs Succeed with Salesforce.com +30% Revenue Growth Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
    8. 8. Every Customer Is On a Journey
    9. 9. What if Marketing Could Influence The Conversation? Identify Engaged Prospects Qualify Them Route Engaged Leads to Sales Nurture Early Stage Prospects
    10. 10. Marketing Automation Drives Efficiency Generate Demand Nurture Leads Qualify Prospects SEO Monitoring Real-time Alerts Prospect Tracking Lead Scoring & Grading Landing Pages Drip Nurturing Closed Loop Reporting
    11. 11. Generate Demand Consolidate “silo” marketing tools • Capture – Forms & Landing Pages • Message – Email & Social • Measure – Campaign ROI Reporting 360 degree view Seamlessly integrated
    12. 12. Nurture Early Stage Leads Stay “Top of Mind” with early stage prospects Sophisticated lead nurturing Deep personalization with dynamic content
    13. 13. Qualify Prospects In-depth prospect tracking and analytics Get notified of sales alerts in real time through LeadDeck Access to a complete prospect profile with Salesforce Integration
    14. 14. Route the best leads to your CRM Lead Management identifies engaged prospects Territory rules drive leads to the appropriate rep Sales has complete visibility into prospect behavior
    15. 15. DEMO
    16. 16. A 360 degree view of your customers – a connected customer company Connected Service, Sa les & Marketing Connected Products Connected Employees Serve Customers Everywhere Sell 1:1 Anywhere Market 1:1 in the Digital World Connect Customers Everywhere
    17. 17. Questions? Type your question here
    18. 18. Please provide your feedback when you exit from GoTowebinar

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