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Using Twitter Effectively for Marketing and Sales<br />Marketing Professionals Track<br />SudhaJamthe, PayPal<br />Mark Dw...
Marcus Nelson<br />Director Social Media, Salesforce.com<br />
Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may c...
Agenda Slide<br />Introductions<br />Twitter by the numbers—and what it means for you<br />Sudha Jamthe, PayPal<br />Mark ...
95m tweets/day<br />47 million served per day<br />175m users<br />@marcusnelson    #df10<br />
Percentage of Fortune 500 companies actively tweeting<br />60%<br />35%<br />2010<br />2009<br />41% of companies using Tw...
Used by companies of all industries and sizes<br />@marcusnelson    #df10<br />
What departments do social media programs fall under?<br />@marcusnelson    #df10<br />
Proving ROI is a Challenge<br />@marcusnelson    #df10<br />
Sudha Jamthe<br />Social Media Strategist, PayPal<br />
PayPal Inc<br /><ul><li>PayPal is the faster, safer way to pay and get paid online
PayPal enables global ecommerce—more than 90 million active accounts in 190 markets and 24 currencies around the world
PayPal is an eBay company and is made up of three leading online payment services:
 PayPal global payment service
Payflow Gateway
 Bill Me Later</li></ul>@sujamthe    #df10<br />
Your brand is what your customers think it is <br />@sujamthe    #df10<br />
It is not social if it is not a conversation<br />@sujamthe    #df10<br />
Take baby steps first<br />@sujamthe    #df10<br />
Let your personality shine<br />Thanks © @halolz for the picture<br />@sujamthe    #df10<br />
Don’t just tweet, transform your business<br />Thanks skigreenguide for this image<br />@sujamthe    #df10<br />
Be real--let the person behind the tweets shine<br />Talk to your customers, don’t just monitor and listen and report metr...
Mark Dwight<br />CEO, Rickshaw Bagworks<br />
Mark Dwight<br />Founder & CEO<br />mark@rickshawbags.com<br />@rickshawbags    #df10<br />
Rickshaw Bagworks:<br /><ul><li>Founded by Mark Dwight
Launched at TED conference 2007
We make urban messenger bags, sleeves, and bike accessories
Focus on sustainability, urban travel and local manufacturing
Partnerships with brands like: Virgin America, TED, 18 Rabbits, Mellow Johnny’s, SFBC, and Beams Japan</li></ul>@rickshawb...
“Every bag tells a story”<br />Brand-building<br />is all about<br />engaging storytelling<br />@rickshawbags    #df10<br />
Telling your story in the age of social media<br />Central hub for social marketing, where we cultivate and engage our cus...
Interactive contests
Customer stories & testimonials</li></ul>Public channel for real-time engagement<br /><ul><li>Customer service interaction
Breaking news, commentary & event status
Early Warning System</li></ul>Forum for long-form storytelling & intellectual engagement<br /><ul><li>History
Values
In-depth reporting</li></ul>@rickshawbags    #df10<br />
What we’re doing on Twitter<br /><ul><li>Fresh Bag Feed™
Public customer service interaction</li></ul>@rickshawbags    #df10<br />
What we’re doing on Twitter<br /><ul><li>Messages that support or main storylines
Actively monitoring what others say about us
News alerts
Real-time Q&A</li></ul>@rickshawbags    #df10<br />
A few tips<br /><ul><li>Create unique content for each social media channel
Create fresh content on a regular & consistent basis</li></ul>Twitter: Many times per day<br />Facebook: Several times per...
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Using Twitter Effectively for Marketing and Sales

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There are more than 50,000 tweets each minute, but what does this trend mean for you and your business? How can you stay on top of what people are saying about your brand? How can you capture this real-time information to bring value to your bottom line? Join us to learn how leading brands are using Twitter as part of the marketing mix. We'll even demo some new tools from salesforce.com that can help you integrate Twitter with your sales and marketing efforts!

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Using Twitter Effectively for Marketing and Sales

  1. 1. Using Twitter Effectively for Marketing and Sales<br />Marketing Professionals Track<br />SudhaJamthe, PayPal<br />Mark Dwight, RickshawBagworks<br />Jill Fletcher, Virgin America<br />
  2. 2. Marcus Nelson<br />Director Social Media, Salesforce.com<br />
  3. 3. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.<br />@marcusnelson #df10<br />
  4. 4. Agenda Slide<br />Introductions<br />Twitter by the numbers—and what it means for you<br />Sudha Jamthe, PayPal<br />Mark Dwight, Rickshaw Bagworks<br />Jill Fletcher, Virgin America<br />Q & A<br />@marcusnelson #df10<br />
  5. 5. 95m tweets/day<br />47 million served per day<br />175m users<br />@marcusnelson #df10<br />
  6. 6. Percentage of Fortune 500 companies actively tweeting<br />60%<br />35%<br />2010<br />2009<br />41% of companies using Twitter have acquired customers through this channel<br />@marcusnelson #df10<br />
  7. 7. Used by companies of all industries and sizes<br />@marcusnelson #df10<br />
  8. 8. What departments do social media programs fall under?<br />@marcusnelson #df10<br />
  9. 9. Proving ROI is a Challenge<br />@marcusnelson #df10<br />
  10. 10. Sudha Jamthe<br />Social Media Strategist, PayPal<br />
  11. 11. PayPal Inc<br /><ul><li>PayPal is the faster, safer way to pay and get paid online
  12. 12. PayPal enables global ecommerce—more than 90 million active accounts in 190 markets and 24 currencies around the world
  13. 13. PayPal is an eBay company and is made up of three leading online payment services:
  14. 14. PayPal global payment service
  15. 15. Payflow Gateway
  16. 16. Bill Me Later</li></ul>@sujamthe #df10<br />
  17. 17. Your brand is what your customers think it is <br />@sujamthe #df10<br />
  18. 18. It is not social if it is not a conversation<br />@sujamthe #df10<br />
  19. 19. Take baby steps first<br />@sujamthe #df10<br />
  20. 20. Let your personality shine<br />Thanks © @halolz for the picture<br />@sujamthe #df10<br />
  21. 21. Don’t just tweet, transform your business<br />Thanks skigreenguide for this image<br />@sujamthe #df10<br />
  22. 22. Be real--let the person behind the tweets shine<br />Talk to your customers, don’t just monitor and listen and report metrics<br />You have the power to transform your business<br />Key Take Aways<br />@sujamthe #df10<br />
  23. 23. Mark Dwight<br />CEO, Rickshaw Bagworks<br />
  24. 24. Mark Dwight<br />Founder & CEO<br />mark@rickshawbags.com<br />@rickshawbags #df10<br />
  25. 25. Rickshaw Bagworks:<br /><ul><li>Founded by Mark Dwight
  26. 26. Launched at TED conference 2007
  27. 27. We make urban messenger bags, sleeves, and bike accessories
  28. 28. Focus on sustainability, urban travel and local manufacturing
  29. 29. Partnerships with brands like: Virgin America, TED, 18 Rabbits, Mellow Johnny’s, SFBC, and Beams Japan</li></ul>@rickshawbags #df10<br />
  30. 30. “Every bag tells a story”<br />Brand-building<br />is all about<br />engaging storytelling<br />@rickshawbags #df10<br />
  31. 31. Telling your story in the age of social media<br />Central hub for social marketing, where we cultivate and engage our customer fan base<br /><ul><li>Content to share
  32. 32. Interactive contests
  33. 33. Customer stories & testimonials</li></ul>Public channel for real-time engagement<br /><ul><li>Customer service interaction
  34. 34. Breaking news, commentary & event status
  35. 35. Early Warning System</li></ul>Forum for long-form storytelling & intellectual engagement<br /><ul><li>History
  36. 36. Values
  37. 37. In-depth reporting</li></ul>@rickshawbags #df10<br />
  38. 38. What we’re doing on Twitter<br /><ul><li>Fresh Bag Feed™
  39. 39. Public customer service interaction</li></ul>@rickshawbags #df10<br />
  40. 40. What we’re doing on Twitter<br /><ul><li>Messages that support or main storylines
  41. 41. Actively monitoring what others say about us
  42. 42. News alerts
  43. 43. Real-time Q&A</li></ul>@rickshawbags #df10<br />
  44. 44. A few tips<br /><ul><li>Create unique content for each social media channel
  45. 45. Create fresh content on a regular & consistent basis</li></ul>Twitter: Many times per day<br />Facebook: Several times per day<br />Blog: Daily to weekly<br /><ul><li>Align your content to your story</li></ul>@rickshawbags #df10<br />
  46. 46. Mark Dwight<br />Founder & CEO<br />mark@rickshawbags.com<br />#df10<br />
  47. 47. Jill Fletcher<br />Social Media & Communications Manager,<br />Virgin America<br />
  48. 48. About Virgin America<br />Virgin America is the new California-based airline that is on a mission to making flying good again.<br /><ul><li>Launched in August 2007
  49. 49. Non-stop service to 14 cities and growing with 60 new planes on order
  50. 50. Award-winning service and amenities including:
  51. 51. Mood lit cabins
  52. 52. FleetwideWiFi and power outlets
  53. 53. Custom-designed leather seats
  54. 54. Touch-screen seatback entertainment system called Red with free live TV, movies, MP3s, games and food/drink on demand</li></ul>@virginamerica #df10<br />
  55. 55. Why is Twitter relevant?<br />53% of our guests carry laptops onboard.<br />Up to one-third of our guests are logging on to WiFi on some long-haul flights.<br />Over 70% of bookings come from web channels.<br />The Apple store is #1 store for Elevate members buying from Red Store.<br />@virginamerica #df10<br />
  56. 56. Create Twitter-Worthy Experiences<br />@virginamerica #df10<br />
  57. 57. Create Twitter-Worthy Experiences<br />@virginamerica #df10<br />
  58. 58. Create Twitter-Worthy Experiences<br />@virginamerica #df10<br />
  59. 59. Connect (Don’t Market)<br />@virginamerica #df10<br />
  60. 60. Connect (Don’t Market)<br />@virginamerica #df10<br />
  61. 61. Listen & Engage<br />@virginamerica #df10<br />
  62. 62. Listen & Engage<br />@virginamerica #df10<br />
  63. 63. Listen & Engage<br />@virginamerica #df10<br />
  64. 64. Don’t Be Afraid to Experiment<br />One of five brands selected to launch Promoted Tweets<br />@virginamerica #df10<br />
  65. 65. Don’t Be Afraid to Experiment<br />#FlyFwdGiveBack 24 Hour Twitter Sale <br />4th highest sales day ever<br />@virginamerica #df10<br />
  66. 66. Don’t Be Afraid to Experiment<br />¡Viva Mex! 2-For-1 Tix + Tacos<br />5th highest sales day in 2010<br />@virginamerica #df10<br />
  67. 67. Create Twitter-worthy experiences<br />Connect (Don’t Market)<br />Listen & Engage<br />Don’t be afraid to experiment<br />Key Take Aways<br />@virginamerica #df10<br />
  68. 68. Question & Answer<br />SudhaJamthe<br />Social Media Strategist<br />Mark Dwight<br />Founder and CEO<br />Jill Fletcher<br />Social Media & Communications Manager <br />#df10<br />
  69. 69. Leading organizations have proven—Twitter has real value in a business context!<br />Be real--let the person behind the tweets shine<br />Talk to your customers, don’t just monitor and listen and report metrics<br />Create Twitter-worthy experiences<br />Connect (Don’t Market)<br />Listen & Engage<br />Don’t be afraid to experiment<br />Key Take Aways<br />#df10<br />
  70. 70. Using Twitter Effectively for Marketing and SalesThank you for joining us!<br />
  71. 71. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />

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