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Urban Decay Customer Story

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Urban Decay Customer Story

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Urban Decay Customer Story

  1. 1. Bob Cellucci – VP Alliances // Michael Thal - Solution Architect The Content and Commerce Love Story How Urban Decay Expanded to New Markets
  2. 2. Founded in the mid-90’s Philosophy - Beauty with an edge Acquired by L’Oréal in 2013 Natural global growth Passionate customers Create a consistent look and feel across all sites Provide customers with a unified commerce experience across all channels Global rollout w/ ability to localize content
  3. 3. BEFORE Limited International Content Hard-to-use / Expensive Tools Manual Publishing Difficulty With Social Messages Uncoordinated approval flows
  4. 4. AFTER Strong international content distribution flow Integrated toolkit Automated workflows Strong social content message Live in 30 days
  5. 5. 258% Increased Page Views by Year over Year Increased Site Entrances by 1600% Increased Average Time on site by 134%
  6. 6. Next Level Integration w/ Salesforce Commerce Cloud
  7. 7. “What’s important, especially in terms of that unified consumer experience, is that Demandware alone delivers the experience. Both the content and the commerce part.” Alan Bunce VP Product Marketing, Salesforce Demandware XChange Conference, Berlin - June 2016
  8. 8. Integration Architecture Commerce Cloud (Production) Commerce Cloud (Staging) Static Files Content Library FirstSpirit™ Content Management Content Integration Level I Video Streaming Analytics Translation Services ... 3rd-party Services Delivery Tier Product Catalog Customer Groups Live Preview ... Searchable content via static content assets Dynamic content delivery & personalization via slot configurations Delivery of static media assets Delivery via WebDAV and XML-Exchange Live Storefront Preview for content editors Backend integration via Open Commerce Shop & Data API
  9. 9. Enrich static marketing content w/ dynamic widgets Integration Architecture Commerce Cloud (Production) Commerce Cloud (Staging) Static Files Dynamic Files Content Library FirstSpirit™ Content Management Content Integration Level II Video Streaming Analytics Translation Services ... 3rd-party Services Control layout & design by CMS Delivery Tier Product Catalog Customer Groups Live Preview ... Delivery of velocity templates Include additional business logic for content delivery Provide full support of new Content Integration API
  10. 10. Integration Architecture Commerce Cloud (Production) Commerce Cloud (Staging) Static Files Dynamic Files Content Library FirstSpirit™ Content Management CaaS Content Integration Level III Native Apps Digital Signage Instant Articles Accelerated Mobile Pages Reseller Portals Newsletter IoT Devices ... Video Streaming Analytics Translation Services ... Deliver live content directly to the end-user Provide Content-as-a-Service via RESTful API Make content accessible for all channels 3rd-party Services Delivery Tier Product Catalog Customer Groups Live Preview ... Omnichannel
  11. 11. Increase in Revenue per session +100% Conversion Rate +79% Articles +1000 Global Fashion Magazine with Editors and Journalists +90 Success in NumbersSpectacular results across all other customers +278% Transactions on mobile devices
  12. 12. www.e-Spirit.com Bob Cellucci Michael Thal cellucci@e-spirit.com thal@e-spirit.com

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