75% of Instagram’s users are outside the
United States, including 14 million in the
United Kingdom and 5 million in Australia.
Over 65% of Facebook video views occur on
88% of all time spent with smartphones is
spent in apps rather than in mobile web.
Native ads drive more views and in turn a
greater influence on your brand; viewers
report looking at native ads 52% more
frequently than banner ads.
Nearly 70% of Millennials and close to 50%
of Gen X have second-screened (i.e. looked
at) on their phone while watching TV.
Users who were exposed to Twitter
Promoted Videos have 28% higher purchase
Two-thirds of consumers use Facebook to
find good deals and promotions (including
80% of Baby Boomers).
Advertisers that highlight specific discounts as a
percent in promoted Tweet copy or creative saw 67%
lower cost-per-installs (CPIs) and a 40% higher app
click rate to the App Store or Play Store. Additionally,
promoted Tweets having one or more words in caps
had a 58% higher CPI and a 36% lower conversion
Interested in more? Dominate the social
realms with #Winning at Social: 4 Steps to
Enhance Your Social Media Strategy!