There's an App for That: How Marketing Execs Boost Results with the AppExchange


Published on

Get even more value out of Salesforce CRM with hundreds of apps from the AppExchange! Hear how this panel of marketing execs use solutions from the AppExchange to increase lead quality and flow, track campaign progress, and eliminate manual processes. You'll walk away with real-world learnings and a list of top marketing apps (both free and fee-based) that you can easily deploy with just a few clicks.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • View
  • There's an App for That: How Marketing Execs Boost Results with the AppExchange

    1. 1. There’s an App for That: How Marketing Execs Boost Results with the AppExchange<br />Marketing Professionals<br />Michele McMahon: The Network, Inc.<br />Ilya Mirman: Cilk Arts<br />Brian Vass: Kadient<br />Sara Varni Bright:<br />
    2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
    3. 3. Agenda<br />AppExchange Overview<br />Customer Picks<br />Michele McMahon, The Network<br />Ilya Mirman, Cilk Arts<br />Brian Vass, Kadient<br />Panel Q&A<br />Tips for Finding Apps<br />
    4. 4. Sara Varni Bright<br /><br />
    5. 5. The AppExchange The Trusted Marketplace for Cloud Apps & Services<br />1000+<br />Pre-Integrated Apps<br />180+ <br />Apps for Marketing<br />6800+<br />Customer Reviews<br />
    6. 6. 1000+ Apps to Run Your Business<br />
    7. 7. 200+ Free Apps to Get You Started<br /><ul><li>Reports, dashboards, & end-to-end templates
    8. 8. Fully customizable</li></li></ul><li>Key Marketing Categories 180+ Apps to Drive Your Success<br />
    9. 9. Ilya Mirman<br />VP of Marketing<br />Michele McMahon<br />VP of Revenue Generation<br />Brian Vass<br />VP of Marketing<br />
    10. 10. Michele McMahon<br />The Network, Inc.<br />
    11. 11. All About The Network, Inc.<br />The Network, Inc. helps thousands of organizations, including half of the Fortune 500, mitigate risk with a full suite of governance, risk and compliance (GRC) solutions<br /><ul><li>Go-Live in 6 weeks from contract sign to training, including initial apps and app roadmap
    12. 12. All apps are evaluated for integration with Salesforce
    13. 13. Phased approach to app integration
    14. 14. Free trials build business case
    15. 15. App Integration = Automation & Transparency</li></li></ul><li>The Network Inc.’s Digital Backbone<br />Analytics & Prospecting<br />Data Management<br />Communities<br />Data Hygiene<br />Salesforce Labs<br />Adoption Dashboards<br />Competitive Object<br />Full Integration<br />Other Apps<br />Partial Integration<br />Not Integrated<br />FormFactory<br />Social Media<br />
    16. 16. <ul><li>Most accurate source of contact data, including emails!
    17. 17. Integrated in Salesforce for real-time updates
    18. 18. Flexible rules based on your company’s requirements</li></ul>“Data quality decays rapidly & enterprises should follow a methodology for…regular measurement…data quality…goals for... process improvements & technology”<br />Integrated Data & Prospecting Tool: Jigsaw<br />
    19. 19. LeadLander for Salesforce<br /><ul><li>Website visitor insight for lead generation & sales insight
    20. 20. Paid app with free basic integration & paid integration
    21. 21. “Stepping-stone” for basic web visitor insight
    22. 22. Designed for prospecting</li></li></ul><li>FormFactory: Dreamfactory<br /><ul><li>Free basic form creation
    23. 23. Paid version creates “editable” forms
    24. 24. Time-saver for manual form creation
    25. 25. Uses CRM data
    26. 26. A “walk down the hall” becomes an email</li></li></ul><li>Ilya Mirman<br />Cilk Arts<br />
    27. 27. All About Cilk Arts<br />Mission: To provide the easiest, quickest, and most reliable way to optimize application performance on multicore processors.<br />[Venture-backed start-up, acquired by Intel.]<br />Company logo goes here<br /><ul><li>Using AppExchange to find valuable, trustworthy apps
    28. 28. 2 apps in production (HubSpot, VerticalResponse)
    29. 29. Exploring others (Jigsaw, DataTrim)</li></li></ul><li>HubSpot, Inc.<br /><ul><li>Closed-loop integration between Marketing and
    30. 30. Get found online: website authoring and hosting, blogging, SEO
    31. 31. Convert leads: landing pages, lead nurturing campaigns, prospect analytics
    32. 32. Analytical tools (traffic, conversions, competitors, blog analytics)</li></ul>Lead intelligence in<br />
    33. 33. Brian Vass<br />Kadient<br />
    34. 34. Surveys: ClickTools <br /><ul><li>Create customer surveys in ClickTools
    35. 35. Associate survey results with Accounts and Contacts
    36. 36. 27% increase in customer satisfaction scores</li></li></ul><li>Marketo Marketing Automation<br /><ul><li>Execute nurture email campaigns
    37. 37. Score leads
    38. 38. Create landing pages
    39. 39. Track website activity
    40. 40. Tight integration with Salesforce</li></li></ul><li>CRMfusion: DupeBlocker<br /><ul><li>Prevent duplicate records from entering Salesforce!
    41. 41. Flexible business rules to identify duplicates
    42. 42. Virtually impossible for duplicate records to enter our database</li></li></ul><li>Sign Up for Our Weekly Digests!<br />
    43. 43. Additional Ways to Find Apps<br />Chatter Group<br />Fan Page<br />Twitter Handle<br />
    44. 44. There’s an App for That! How Marketing Execs Boost Results with the AppExchange<br />
    45. 45. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />