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The Future of Marketing is Making Moments Matter

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The Future of Marketing is Making Moments Matter

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The Future of Marketing is Making Moments Matter

  1. 1. Sales CommunityApps Analytics
  2. 2. MAKING @jkrohrs MOMENTS MATTER
  3. 3. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - SALESFORCE @JKROHRS
  4. 4. 86% of senior-level marketers agree that it is important to create cohesive customer journeys. But only 17% have integrated customer data across their companies to enable these journeys. -  State of Marketing Leadership Report 2014 Salesforce & LinkedIn
  5. 5. The journey of a thousand miles begins with a single step. − Lao-Tzu
  6. 6. The customer journey is comprised of thousands of moments.
  7. 7. Awareness
  8. 8. Consideration
  9. 9. Purchase
  10. 10. Retention
  11. 11. Advocacy
  12. 12. Moments matter.
  13. 13. A career & cottage industry made from a moment that everyone overlooked
  14. 14. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  15. 15. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  16. 16. CONNECTIVITYMOBILE SOCIAL DATA
  17. 17. CONNECTIVITY SOCIAL DATA 4.55BILLIONeMarketer Dec 2013
  18. 18. SOCIAL DATA 50BILLION Cisco 2014 4.55BILLIONeMarketer Dec 2013
  19. 19. DATA 50BILLION Cisco 2014 4.55BILLIONeMarketer Dec 2013 73%Pew Research Sept 2013
  20. 20. 50BILLION 4.55BILLIONeMarketer Dec 2013 73%Pew Research Sept 2013 7% 1% IDC May 2014 34% Cisco 2014
  21. 21. CONNECTIVITYMOBILE SOCIAL DATA MOMENT MAKERS
  22. 22. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  23. 23. www.audiencepro.com
  24. 24. AUDIENCES ARE ASSETS
  25. 25. THE AUDIENCE IMPERATIVEUSE YOUR PAID, OWNED & EARNED MEDIA NOT ONLY TO SELL IN THE SHORT TERM BUT ALSO TO INCREASE THE SIZE, ENGAGEMENT & VALUE OF YOUR PROPRIETARY AUDIENCES OVER THE LONG TERM.
  26. 26. ALL MARKETING IS NOW DIRECT @JKROHRS
  27. 27. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  28. 28. OPTIMIZE KNOWN MOMENTS
  29. 29. A moment that transforms fans into stars…
  30. 30. …and storytellers
  31. 31. A moment that yields 15K+ email subscribers per week ($450K value/wk)
  32. 32. A moment that fill seats & increases share of wallet.
  33. 33. RESPONSIVE, PERSONAL MOMENTS •  <30 seconds opt-in to receipt •  18% CTR boost •  11-15% revenue lift on design •  12-18% revenue lift on personalization
  34. 34. 200K+ Entries in 60s 5.4M Hashtag Uses 2.6B TW Impressions +211K TW Followers 12x Web TrafficA moment that transforms passive viewers into active amplifiers.
  35. 35. OPTIMIZE KNOWN MOMENTS
  36. 36. UNCOVER HIDDEN MOMENTS
  37. 37. @JKROHRS
  38. 38. A moment that generates “Super” sales and a proprietary audience.
  39. 39. $35 Online Sale Transformed into $800 In-Store Upsell A moment to connect, serve & upsell.
  40. 40. A moment to network, increase reach & build an audience of business travelers.
  41. 41. UNCOVER HIDDEN MOMENTS
  42. 42. CREATE NEWMOMENTS
  43. 43. A moment to steal the sale & increase customer loyalty.
  44. 44. A moment to connect with the customer in entirely new ways.
  45. 45. A moment to provide real-time inventory, increase sales, boost customer sat. & uncover new product opportunities.
  46. 46. The customer journey is comprised of thousand of moments.
  47. 47. MAKE THE SALE BUILD YOUR AUDIENCE INCREASE BRAND LOYALTY
  48. 48. OPTIMIZE KNOWN MOMENTS UNCOVER HIDDEN MOMENTS CREATE NEWMOMENTS
  49. 49. CONNECTIVITYMOBILE SOCIAL DATA MOMENT MAKERS
  50. 50. MOMENTS MAKE THE JOURNEY @JKROHRS
  51. 51. JEFFREY K. ROHRS VP, MARKETING INSIGHTS - SALESFORCE @JKROHRS
  52. 52. Sales CommunityApps Analytics            
  53. 53. MAKING @jkrohrs MOMENTS MATTER

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