Delivering great experiences for our customers is now more important than ever, it creates deep emotional connections to your products and brands, driving loyalty and business growth. We’re not short of ideas, particularly based on improving the services already offered. The real challenge is moving to new ways of working and technology platforms that allows us to better understand the needs of our customers over time and to quickly evolve our services to best address them. We need to increase the visibility and control of customer data. We need to leverage machine learning-driven to determine how best to engage at an individual level. We need safe and fast system integration across the entire customer engagement ecosystem. We need to be agile and responsive in how we deliver change, marketing and operations. Deloitte will share their views on the art of the possible of this new means of manufacture and how Deloitte and Salesforce can help you make the leap to it.