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For many entrepreneurs just getting started, it’s hard to know if and when you’re ready for CRM — and unless you’re in the technology industry, you may not even yet know what CRM is.
CRM stands for customer relationship management, but you could have learned that in a Google search. What’s more elusive is knowing how to choose the right CRM and how a small company can use it to boost sales and retain customers.
Sure, CRM lets you store and manage prospect and customer information in one central location — including contact info, accounts, leads, and sales opportunities — but CRM isn’t just a fancy contact list. It’s how a company uses its CRM solution to connect to customers that makes it one of the most valuable, game-changing pieces of business technology available.
This SlideShare explains several helpful pointers for small business owners and entrepreneurs looking for the right CRM.