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Best Practices to Grow Your Small
Business with Salesforce
​ Sanj Bhayro
​ Head of Sales SMB – EMEA
​ sbhayro@salesforce.c...
Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contai...
World’smostadmiredsoftwarecompany
#1mostadmired
insoftware
#7bestcompany
toworkfor
2011•2012•2013•2014
World’smostinnovati...
Technology is Creating Opportunities
Apps No Barriers
2M
Productivity
92%
Adoption
Expectations
4.5B
Connections
Mobile
So...
Become a Customer Company
Connect with your customers in a whole new way
The Customer Success Platform for Small Businesses
Mobile
Cloud
Social
Data
Science
Eelco van Maaren
Head of Sales - SMB Benelux
evanmaaren@salesforce.com
@evanmaaren
Do More
with Less
Simplicity and
Speed
Know Your Business
Inside Out
Do More
with Less
Simplicity and
Speed
Know Your Business
Inside Out
Focus on What Matters, Let Tech Take Care of the Rest
Zone in on sales process,
streamline where possible
Scale customer s...
​ 92% of SMBs are using at least one
cloud based solution.
Customer Success Video
Comparison sites for telephony,
internet, digital TV, energy, insurance
and hotel bookings
40 employees
30k unique visitor...
Bencom Succeeds With Salesforce
Single cockpit
Customer centric
service model
Enable innovation in
core processes
DEMO
Josh de Bruijn
Solution Engineer
Ben Woldring
CEO & Founder
Do More
with Less
Simplicity and
Speed
Know Your Business
Inside Out
Turn Data into Actionable Insights from Anywhere
Real-time data to stay on top
of key metrics
Have one platform
across all...
Source: Gallup, “The business impact of human emotions” November, 2013
​ When organizations engage their customers
and emp...
Customer Success Video
Innovative cow monitoring for fertility,
health, nutrition and geo-location
25 employees
10x growth in past year
Cow Manager Succeeds With Salesforce
Dealer partnership in
over 60 countries
Innovative customer
service
Increase capacity
DEMO
Josh de Bruijn
Solution Engineer
Erik van Schevikhoven
CFO
Do More
with Less
Simplicity and
Speed
Know Your Business
Inside Out
Speed Up And Grow With Salesforce
If it isn’t in Salesforce, it
doesn’t exist
Keep it simple and lead
by example
Get all y...
IBM Business Tech Trend Study, 2014
The magic is that these powerful new
tools that small businesses adopt are
no longer e...
We are Committed to Helping You Grow
Visit our
Success Community
Join your local
User Group
Talk to your
Account Team
Thank you
Best Practices to Grow Your Small  Business with Salesforce
Best Practices to Grow Your Small  Business with Salesforce
Best Practices to Grow Your Small  Business with Salesforce
Best Practices to Grow Your Small  Business with Salesforce
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Best Practices to Grow Your Small Business with Salesforce

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Best Practices to Grow Your Small Business with Salesforce

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Best Practices to Grow Your Small Business with Salesforce

  1. 1. Best Practices to Grow Your Small Business with Salesforce ​ Sanj Bhayro ​ Head of Sales SMB – EMEA ​ sbhayro@salesforce.com
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. World’smostadmiredsoftwarecompany #1mostadmired insoftware #7bestcompany toworkfor 2011•2012•2013•2014 World’smostinnovativecompany 4thYEARINAROW! *Quelle: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, Juni 2014 World’s#1CRMcompany* Celebrating 16 Years of Success
  4. 4. Technology is Creating Opportunities Apps No Barriers 2M Productivity 92% Adoption Expectations 4.5B Connections Mobile Social Cloud
  5. 5. Become a Customer Company Connect with your customers in a whole new way
  6. 6. The Customer Success Platform for Small Businesses Mobile Cloud Social Data Science
  7. 7. Eelco van Maaren Head of Sales - SMB Benelux evanmaaren@salesforce.com @evanmaaren
  8. 8. Do More with Less Simplicity and Speed Know Your Business Inside Out
  9. 9. Do More with Less Simplicity and Speed Know Your Business Inside Out
  10. 10. Focus on What Matters, Let Tech Take Care of the Rest Zone in on sales process, streamline where possible Scale customer service for happier customers Turn your marketing team into a marketing machine
  11. 11. ​ 92% of SMBs are using at least one cloud based solution.
  12. 12. Customer Success Video
  13. 13. Comparison sites for telephony, internet, digital TV, energy, insurance and hotel bookings 40 employees 30k unique visitors per day
  14. 14. Bencom Succeeds With Salesforce Single cockpit Customer centric service model Enable innovation in core processes
  15. 15. DEMO Josh de Bruijn Solution Engineer
  16. 16. Ben Woldring CEO & Founder
  17. 17. Do More with Less Simplicity and Speed Know Your Business Inside Out
  18. 18. Turn Data into Actionable Insights from Anywhere Real-time data to stay on top of key metrics Have one platform across all roles Take action no matter where you are
  19. 19. Source: Gallup, “The business impact of human emotions” November, 2013 ​ When organizations engage their customers and employees, they experience a 240% boost in business outcomes.
  20. 20. Customer Success Video
  21. 21. Innovative cow monitoring for fertility, health, nutrition and geo-location 25 employees 10x growth in past year
  22. 22. Cow Manager Succeeds With Salesforce Dealer partnership in over 60 countries Innovative customer service Increase capacity
  23. 23. DEMO Josh de Bruijn Solution Engineer
  24. 24. Erik van Schevikhoven CFO
  25. 25. Do More with Less Simplicity and Speed Know Your Business Inside Out
  26. 26. Speed Up And Grow With Salesforce If it isn’t in Salesforce, it doesn’t exist Keep it simple and lead by example Get all your key users on the same page
  27. 27. IBM Business Tech Trend Study, 2014 The magic is that these powerful new tools that small businesses adopt are no longer expensive solutions designed purely for specialized analysts, but can be used by any employee.
  28. 28. We are Committed to Helping You Grow Visit our Success Community Join your local User Group Talk to your Account Team
  29. 29. Thank you

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