TOTAL POST VOLUME Mentions of
Super Bowl 50 over the 24 hours13,614,775 (February 7th, 2016) 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 12:00 AM 5:00 AM 10:00 AM 3:00 PM 8:00 PM 1:00 AM 6:00 AM SB50 Brands Mentions of Super Bowl 50 increased +49.5% over Super Bowl 49
LEADING BRANDS • Doritos claimed
33.5% of the Super Bowl conversation with their contest to award $1 Million dollars to the viewer who created the best commercial for #CrashTheSuperBowl. The commercial titled Dorito Dogs was announced the winner. • Avocados From Mexico was dominating the conversation all week, leading up to the Super Bowl, with commercials that used the hashtag #AvosInSpace 328,091Super Bowl 50 Brand mentions over the last 24 hours
LEADING TEAMS 1.3M 931.6K •
After his fourth Super Bowl appearance, the majority of the conversation surrounding Peyton Manning were related to rumors of his retirement. • Walking out of the press conference room after the game drove the conversation around Panther’s quarterback, Cam Newton.
• In the week leading
up to the Super Bowl, the conversation was dominated by males (81%), however there was a shift in conversation during the game - resulting in an equal split between males & females. • The majority of tweets were shared by individuals in the 25-44 age range. Game Ads Gender and Age Demographics Game Ads