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Startup Mythbusters, Secrets of Success

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Examining commonly held misbeliefs of what makes a business successful. Startup world veteran Ludovic Ulrich shares advice on how to get your startup fired up.

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Startup Mythbusters, Secrets of Success

  1. Startup Mythbusters Ludovic Ulrich Head of Startup Relations lulrich@salesforce.com @ludoulrich
  2. @salesforcestart
  3. Safe Harbor ​ SafeharborstatementunderthePrivateSecuritiesLitigationReformActof1995: ​  ​ Thispresentationmaycontainforward-lookingstatementsthatinvolverisks,uncertainties,andassumptions.Ifanysuchuncertaintiesmaterializeorifanyoftheassumptions provesincorrect,theresultsofsalesforce.com,inc.coulddiffermateriallyfromtheresultsexpressedorimpliedbytheforward-lookingstatementswemake.Allstatementsother thanstatementsofhistoricalfactcouldbedeemedforward-looking,includinganyprojectionsofproductorserviceavailability,subscribergrowth,earnings,revenues,orother financialitemsandanystatementsregardingstrategiesorplansofmanagementforfutureoperations,statementsofbelief,anystatementsconcerningnew,planned,or upgradedservicesortechnologydevelopmentsandcustomercontractsoruseofourservices. ​   ​ Therisksanduncertaintiesreferredtoaboveinclude–butarenotlimitedto–risksassociatedwithdevelopinganddeliveringnewfunctionalityforourservice,newproductsand services,ournewbusinessmodel,ourpastoperatinglosses,possiblefluctuationsinouroperatingresultsandrateofgrowth,interruptionsordelaysinourWebhosting,breach ofoursecuritymeasures,theoutcomeofanylitigation,risksassociatedwithcompletedandanypossiblemergersandacquisitions,theimmaturemarketinwhichweoperate, ourrelativelylimitedoperatinghistory,ourabilitytoexpand,retain,andmotivateouremployeesandmanageourgrowth,newreleasesofourserviceandsuccessfulcustomer deployment,ourlimitedhistoryresellingnon-salesforce.comproducts,andutilizationandsellingtolargerenterprisecustomers.Furtherinformationonpotentialfactorsthatcould affectthefinancialresultsofsalesforce.com,inc.isincludedinourannualreportonForm10-KforthemostrecentfiscalyearandinourquarterlyreportonForm10-Qforthemost recentfiscalquarter.ThesedocumentsandotherscontainingimportantdisclosuresareavailableontheSECFilingssectionoftheInvestorInformationsectionofourWebsite. ​   ​ Anyunreleasedservicesorfeaturesreferencedinthisorotherpresentations,pressreleasesorpublicstatementsarenotcurrentlyavailableandmaynotbedeliveredontimeor atall.Customerswhopurchaseourservicesshouldmakethepurchasedecisionsbaseduponfeaturesthatarecurrentlyavailable.Salesforce.com,inc.assumesnoobligation anddoesnotintendtoupdatetheseforward-lookingstatements.
  4. Myth #1 “It is easier than ever to start a company”
  5. Myth #2 “I built my company in the cloud, of course I’ll get to market fast”
  6. Bulk REST Metadata SOAP Tooling Streaming INTEGRATIONLAYER Point & Click Integration Tools Page Builder DECLARATIVE DEVELOPMENT GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE PLATFORM SERVICES APP MANAGEMENT & DEPLOYMENT Workflow Engine UI FrameworkSharing & Permissions Global Search Reports & Dashboards Files & Content Authentication CollaborationEvent Log Framework Translation Workbench App Builder Process Builder Schema Builder Multi-Tenant Network & Firewall Auto Updates Backup & Geodiversity Security Trust IDECLI Agile Accelerator Store Builder Dev Console Sandbox Metadata Heroku DX node.js PROGRAMMATIC DEVELOPMENT Database Smart Containers Heroku Add-ons Heroku Button Ruby Identity Global Data Centers Data Storage Single code base Python Java APEXPHP Offline Salesforce1 Mobile Container Geolocation Push NotificationsSDK Mobile Identity MOBILE SERVICES Community Builder Page Builder
  7. Myth #3 “Only software development matters”
  8. AppExchange - The World’s Leading Enterprise App Marketplace 2,700 AppExchange Apps Ecosystem Revenue $1.9B 2.8MAppExchange Installs
  9. $2B+Invested in AppExchange Ecosystem to date
  10. Myth #4 “Value creation is mostly in consumer applications”
  11. In the last 10 years, there have been 56 IPOs in the enterprise space that have gotten north of a billion [dollars in market capitalization] and just 23 in consumer. -Jim Goetz, Sequoia Capital
  12. Myth #5 “Startups fail because they lack funding”
  13. “Startups fail because they lack funding customers”
  14. “This company got to a substantial revenue rate in less time and fewer dollars than any other company I’ve experienced.” Gordon Ritter, Emergence Capital Top 25 US Tech Exits by Value Creation Ratio Valuation ≥ $100M, 2009-2014 Source: CB Insights wwwcbinsights.com via GeekWire.com “Cloud-based life sciences software company Veeva Systems […] raised just $4 million, and was worth more than $4 billion at the time of its IPO” John Cook, Geekwire
  15. Myth #6 “Startup tools are good enough”
  16. Myth #7 “Startup founders cannot grow fast, build a culture and give back at the same time”
  17. 1% Time Equity Product 680,000+ Hours Service $68M+ Grants 23,000+ Non-profit Organizations 1/1/1 Model Adopted by
  18. Thank you
  19. salesforce.com/startups pledge1percent.org startupaus.org @salesforcestart
  20. Thank you

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