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Star Wars: The Force Awakens 2015 Trends & Analysis

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Social trends and analysis for the upcoming Star Wars movie

Published in: Social Media, Business
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Star Wars: The Force Awakens 2015 Trends & Analysis

  1. Star Wars: The Force Awakens 2015 Social Trends and Analysis
  2. TOTAL POST VOLUME Mentions of Star Wars over the last 7 days 1,037,765 • 4.1B Twitter impressions over the last 7 days • +78.1% post volume increase from the previous week (Dec 7th – 14th, 2015) 0 40,000 80,000 120,000 160,000 200,000 7-Dec 8-Dec 9-Dec 10-Dec 11-Dec 12-Dec 13-Dec 14-Dec
  3. PARTNERED BRANDS • Walt Disney Co. partnered with 7 brands to promote the film • 396M Twitter impressions over the last 7 days • Conversation increased +4.5% over the previous week 10.3K 27 249 276 331 1.1K 1.1K 1.6K 5.6K Brand Mentions
  4. #THEORYWARS • Verizon was discussed the most among other partnered brands due to its social media campaign that asked people to share their top fan theories about the plot of “Star Wars: The Force Awakens” using #TheoryWars • With over 5K mentions of #TheoryWars, fans were most interested in trying to predict the actions of Chewbacca (23.7%) and Han Solo (23.1%) • #TheoryWars generated over 120M Twitter impressions over the last 7 days
  5. NETWORK DEMOGRAPHICS ABC 42.0% ESPN 58.0% Males mentioned Star Wars more than females, with the most common age group being 25-34 years old 57.1% 42.9% Disney is the parent company of ESPN and ABC. Promotional spots for Star Wars appeared on ESPN’s “Monday Night Football” and “SportsCenter”, as well as on ABC’s “Good Morning America” and “Jimmy Kimmel Live”
  6. DECEMBER MOVIE RELEASES • Star Wars completely dominated the conversation around the top 5 new movie releases in December, accounting for 91.6% of the volume • 93.6% of Star Wars mentions occurred on Twitter • Star Wars was mentioned 992.1% more than the other top 5 movies in December 91.6% 3.3% 1.7% 1.7% 1.7% Star Wars Krampus The Hateful Eight The Big Short In the Heart of the Sea
  7. TOP HASHTAGS 227K#StarWars #TheForceAwakens #5SOSAwakens 109K 7.2K

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