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Social Recruiting – LinkedIn is Only the Beginning by @lauralabine for @connectmembers


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Many think of social recruiting only in terms of LinkedIn, but that's the tip of the iceberg. Explore the many options for recruiting with social media.

Originally presented at the 4th Annual Connect Rainmaker Event in Las Vegas, NV. June, 2013.

Published in: Business
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Social Recruiting – LinkedIn is Only the Beginning by @lauralabine for @connectmembers

  1. 1. Social Recruiting – LinkedInis only the beginningLaura LaBineChief Talent Officer
  2. 2. #connectvip @connectmembers HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may containforward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or ifany of the assumptions proves incorrect, the results of, inc. could differ materially from the resultsexpressed or implied by the forward-looking statements we make. All statements other than statements of historicalfact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or otherfinancial items and any statements regarding strategies or plans of management for future operations, statements ofbelief, any statements concerning new, planned, or upgraded services or technology developments and customercontracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing anddelivering new functionality for our service, our new business model, our past operating losses, possible fluctuations inour operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures,the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment,our limited history reselling products, and utilization and selling to larger enterprise customers.Further information on potential factors that could affect the financial results of, inc. is included in ourannual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents areavailable on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currentlyavailable and may not be delivered on time or at all. Customers who purchase our services should make the purchasedecisions based upon features that are currently available., inc. assumes no obligation and does notintend to update these forward-looking statements.
  3. 3. #connectvip @connectmembers
  4. 4. #connectvip @connectmembers
  5. 5. #connectvip @connectmembers
  6. 6. #connectvip @connectmembers’s a piece of C-A-K-E…§  Consistent image§  Aware that what you post is public§  Know what you want to say§  Encourage
  7. 7. #connectvip @connectmembers
  8. 8. #connectvip @connectmembers that what you post is public
  9. 9. #connectvip @connectmembers what you want to say
  10. 10. #connectvip @connectmembers
  11. 11. #connectvip @connectmembers
  12. 12. #connectvip @connectmembers
  13. 13. #connectvip @connectmembers personal:§  Have a relevant picture§  Share what you’re reading or working on§  Communicate other content, not just professional§  Outline projects, not just jobs.Nurture your connections§  Don’t wait until you need them§  Include contact info§  Connect to twitter
  14. 14. #connectvip @connectmembers
  15. 15. #connectvip @connectmembers§  BullhornReach§  Connect other services (Facebook, LinkedIn, Blog,Foursquare)§  90% is broadcast§  Great opportunity for engagement§  Follow the people you want to follow you§  Twitter chats
  16. 16. #connectvip @connectmembers
  17. 17. #connectvip @connectmembers§  Extension of personal§  Proceed with caution – don’t post anything offensive§  As long as someone is engaging, it’s working§  Funnel content to personal profile & Page§  Large volume of introductions happening in privatemessaging
  18. 18. #connectvip @connectmembers You