Small & Medium Size Businesses Using Salesforce to Grow and Succeed


Published on

As presented at the UK & Ireland Salesforce1 Essentials Roadshow in the Summer of 2014.

Salesforce's small and medium size customers are outpacing their competition by using cloud, mobile, and social technologies. No matter what size business, Salesforce can help you innovate, grow and connect with your customers in entirely new ways.

Please visit to discover the latest events and webinars.

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Small & Medium Size Businesses Using Salesforce to Grow and Succeed

  1. 1. SMB Breakout Build Amazing Apps. Connect Everything. Darrach Flinter Norah Ward Sales Engineer @darrachvader In/dflinter
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. And Customers Are Getting Lost in the Divide 79% of marketing leads never convert into sales
  4. 4. Making Marketing Work for Sales is Difficult Missed Targets Limited Visibility Not Enough Leads Poor Lead Quality Low Lead Conversion No lead nurturing Bad leads routed directly to Sales Manual lead routing Inconsistent pipeline Low performing campaigns No lead profiling No sales insights Long & inconsistent sales cycles Time wasted No ROI reporting Lack of accountability Poor alignment
  5. 5. Find and Connect to New Customers Faster Get more and better leads directly inside Salesforce Accounts and contacts in one click Leading business data Cross-sell and up-sell +26% Increase in sales opportunities Jason Abrams Office Manager United Partners | Chicago IL 6/1/2013 Is this contact already in Salesforce? 1 records is similar to the contact you have entered. Not a Duplicate Complete your contact! 3 contacts from are similar to your entry. Let us fill in the details for you! Jacob Abrams Lead Usability Analyst United Partners | Chicago IL Active - 12/31/12 Add James Abrams Sr. Database Architect United Partners | Chicago IL Active - 8/8/13 Add Jason Abrams Chicago Office Manager United Partners | Chicago IL Active - 9/31/12 Add Cancel
  6. 6. Drive Growth with Pardot More Sales Complete Insight Nurture Pipeline Generate Better Leads Improve Close Rates Smarter Marketing. Better Sales Results.
  7. 7. 1T Connected Sensors Customers Expect a New Class of Engaging Apps Social Mobile Connected 50BConnected Products 4.5BAggregate Social Users 5BSmartphones by 2017
  8. 8. Most Companies Struggle to Build Apps Complexity of form factors Limited number of developers Multiple operating systems Multiple platforms 60% 40% 20% PercentofRespondents Mobile apps are critical Mobile apps deployed Economist Study of 1,300 Global Executives “The State of the Customer-Led Economy” “App Gap” have deployed apps1/2<
  9. 9. Salesforce Platform is the Fastest Path from Idea to App Idea Build App Idea buy & setup hardware install complex software define user access build & test security make it mobile & social setup reporting & analytics build app Legacy Platforms 6-12 Months? App App
  10. 10. Our Customers Report They’re Building Apps Faster +43% Increase in Coding Productivity +52% Faster System TestingDecrease in IT Costs +46% Faster Integration +45% +52% Faster Design +55% Faster Configuration +58% Faster Deployment Average  Percentage  Improvements  Reported  by  Customers   Source:  Customer  Rela2onship  Survey  conducted  March  2013,  by  an  independent  third-­‐party,  Confirmit  Inc.,  on  5,200+  customers  randomly  selected.    Response  sizes   per  ques2on  vary.  
  11. 11. The Best Customer Apps Connect Two Critical Elements Personalized RemembersYourPreferences Beautiful Inspiringdesign Immediate No lags or emails Customer Insight PredictCustomerNeeds Customer Engagement Business Process Real-time Workflow AutomateEmployeeResponses Marketing Continuouslybuildyourbrand